Oxfam Trade Campaign

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• World Trade 75 for the richest 3 for the
  poorest make trade fair
• Wages for women 25 lower then men make trade
  fair
• 1 in aid from rich to poor countries 2 in
  tariffs from poor to rich countries make trade
  fair

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Campaign Proposition

• International trade has the potential to
  eliminate extreme poverty but rigged rules
  double standards mean trade is widening the gap
  between rich poor. Oxfam wants to make trade
  fair.

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Campaign Objectives

• Market access
• Subsidies
• Patents
• Commodity prices
• Pro-poor national and regional trade policies
• WTO reform
• Companies respect the rights of workers

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Priority Objectives for 1st year

• Northern governments open markets to LDC exports
  improve access for textiles and clothing for
  all developing countries
• Northern governments adopt timetable for phasing
  out agricultural export subsidies and making
  domestic subsidies compatible with developing
  country needs
• Northern governments and IFIs stop pushing
  developing countries to liberalize agricultural
  imports

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Campaign Strategy
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Research

• Trade Report
• Wedge Reports
• Coffee background study on coffee company
  reports
• Labour
• Regional research reports

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Lobbying

• National - PRSPs national trade policy
• Regional - Regional Trade Agreements
• Global - WTO

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Alliances

• International cross-sectoral alliance building
• Issue specific alliances around the wedge
  issues
• Coalitions at national level in Oxfam home
  countries
• Coalitions at national level in the south
• Coalitions around regional trade agreements
• National, regional and global womens networks

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Popular Campaigning

• Website the hub of the campaign
• Profile raising around key dates or events
• Join the crowd take action!
• General actions
• Wedge specific actions
• Fair trade as a positive consumer choice
• North south

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Media

• Global, regional, national and local media
• Coordinated approach by Oxfam affiliates OI
• Launch report, campaign action, human-interest
  stories, celebrity endorsement

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Regional examples

• CAMEXCA SOUTH AMERICA
• FTAA coffee, dumping, TRIPs, labour
• Working with alliances OI
• Launch Mexico, San Paulo, Barbados, El
  Salvador
• EAST ASIA
• market access, dumping, labour
• Working with alliances OI
• Launch Hong Kong, Thailand, Philippines East
  Timor

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Coffee Wedge

• Coffee has the potential to help many poor people
  out of poverty but currently it is impoverishing
  the poor through market failure. Massive
  over-production by producers, transnational
  corporations which exploit this to make
  super-profits, and complacent northern
  governments all conspire to leave over 20 million
  coffee-farming families in increasing poverty.

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Coffee Objectives

• Creation of high level task force on commodities
• A new institutional framework to establish stable
  remunerative commodity prices
• Multinationals pay a living income.
• Consumer country governments to engage with the
  issue
• Producer country governments to collaborate in
  curbing over-production and provide targeted help
  for poor farmers.
• WTO to reduce tariffs on agricultural products

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Coffee Objectives 2002

• Governments and IFIs agree to international
  action
• Major coffee company reviews supply chain
  practices
• Retailers actively promote Fair Trade coffee

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Coffee Strategy

• Corporate campaign - Nestle, Sara Lee, Kraft
• Northern Southern campaigns - governments,
  IFIs, WTO UNCTAD

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Cut the Cost Objectives

• WTO patent rules reformed
• Companies reduce medicine prices in developing
  countries
• End to bullying over patent policies
• Publicly-funded research into treatment of
  poor-country diseases

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Cut the Cost Objectives 2002

• Governments honour commitments made at Doha
• Governments include re-examination of drug
  patenting issues in the review of WTO patent
  rules

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Cut the Cost Strategy

• Southern campaigns northern campaigns -
  governments, WTO, drug companies

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Labour wedge

• International companies that trade and sell
  labour intensive goods produced in low-wage
  countries are, such as flowers or clothing are,
  with the complicity of governments, exploiting
  the workers who produce them. Women make up the
  majority of workers in these sectors.

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Labour Objectives

• Awareness raising
• Multinationals respect protect the basic rights
  of women workers
• Equal wages for men and women
• Governments enact and implement labour laws
• Strengthen the ILO
• Strengthen OECD guidelines

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Labour Strategy

• Solidarity campaign - women workers
• Consumer investor campaigns
• Southern northern campaigns

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Timeline for 1st year of the campaign
National, Regional Corporate Advocacy
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Timeline for 1st year of the campaign
National, Regional Corporate Advocacy
Nestle action