Membership Growth, Diversity, and Inclusitivity

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Membership Growth, Diversity, and Inclusitivity
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What is the word on the street about the Council
for Exceptional Children?
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Generational Differences in Membership
Linda S. Marsal Membership Services
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Born 1900-1945Traditionalists, Builders

• Resistant to change
• Unwilling to hand over the reins
• Loyal
• Patriotic
• Top-down approach
• Military chain of command
• Job security
• Lifetime career
• Build a legacy

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Born 1946-1964Baby Boomers

• Optimistic
• Competitive
• Build a stellar career
• Money
• Title
• Recognition
• The corner office
• Search for meaning
• Retooling
• SOHO (small office/home office)

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Born 1965-1980Generation X

• Show me the money
• Misunderstood
• Skepticism
• Distrust permanence
• Faith in themselves as individuals
• Less faith in institutions
• Extremely resourceful
• Independent
• Build a portable career
• Resume builders

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Born after 1980Millennials, Generation Y, Baby
Busters

• Work that has meaning for me
• Build parallel careers
• True multi-taskers
• Career changers
• Drive change
• Tangible and intangible rewards
• Work that makes a difference
• Flexibility
• Balance all activities
• Fun

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CEC Membership Demographics
5,175
4,376
1,484
447
(1900 1945)
(1946 1964)
(1965 1980)
(Born after 1980)
11,484 Members Reporting
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Top-Rated Reasons for Continuing
MembershipRanked In Order of Average Score on a
Scale of (1) Very Important to (5) Not Important
Access to latest information
Support organization that cares
Support efforts to educate public
Support improvement of delivery systems
Support improved teaching conditions
Receiving Teaching Exceptional Children
Continuing work-related education
Receiving Exceptional Children
Promote legislation/government action
Support research
Support of ethics and standards
Support partnering other organizations
Support overall advocacy
Support, methods and techniques
Support advocacy, state/province
Percent Reporting
Chart 11. CEC 2000 Membership Survey
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Lesser-Rated Reasons for MembershipRanked In
Order of Average Score on a Scale of (1) Very
Important to (5) Not Important
Contact with professional peers
Promote certification, licensure
Support CEC as premier association
Receive CEC Today
Receive division publications
Enhance my professional status
Members reduced rates
Networking for advancement
Access to member-only Web site
On-line access, products/services
Opportunity to join SIGs
Attending division activities
Attending federation activities
Attending chapter activities
Attending subdivision activities
Percent Reporting
Chart 12. CEC 2000 Membership Survey
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Who are our best ambassadors and what can we
learn from them?
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What generation are we going to recruit?
What are we going to do to bring them in?