Thompson Youth Tobacco Prevention Project

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Thompson Youth Tobacco Prevention Project

• Lynn Watkins
• Health Promotion Coordinator
• Burntwood Regional Health Authority
• Rob Fisher
• Curriculum Coordinator
• School District of Mystery Lake (Thompson)

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Careful Dave

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Youth Tobacco Prevention Kits

• Created for elementary schools (Grades K-8) in
  Thompson
• Developed by a group of community partners-
  Tobacco Reduction Partners
• Consists of videos, supplementary materials, and
  display models

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Youth Tobacco Prevention Kits

• PROJECT ORIGIN
• Identified Need
• Tobacco Reduction Partners Strategic Priority
• Regional Stats

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Youth Tobacco Prevention Kits

• Regional Statistics
• Burntwood - highest smoking rates 43 2003, 35
  2005
• Over 90 of kids who start smoking, start before
  they are 19 years old (Health Canada)
• Burntwood- very high population of young people
  .

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Current Smokers by Region 2000/01 compared to
2003
Source CCHS Cycle 1.1 and 2.1.
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Population of Burntwood Region by Age- 2001

Source Statistics Canada, 2001.
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Young People Smoking the Challenge in the North
.
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Age of smoking initiation among current and
former smokers. BRHA, 2003
Source CCHS, Cycle 2.1, 2003.
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Youth Tobacco Prevention Kits

• Who was involved?
• Timelines
• Funding sources
• Healthy Schools Dollars
• BRHA dollars

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Challenges and Successes

• Challenges
• Project Research and Development
• Needed person hours
• Took longer than we had student for
• Change over in leadership during project
• Funding

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Successes

• Two colleagues outside the committee helped the
  success of the project
• Committed Partnerships- eg. where student and one
  project lead left off, others picked up.

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Successes

• Partnership with knowledgeable school staff-
  helped order, promote and place the kits
• The kits are a tangible product that will last
  over time in the schools. They are receiving
  positive feedback.

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Lessons Learned

• Partnerships are a dynamic entity- need to keep
  looking for other solutions when partners change
• Sometimes we need to be creative to resource our
  projects Complaining to your colleagues actually
  does help!

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Lessons Learned

• It is important to find committed and
  influential partners- they make life much easier!
• Funding- Timing is everything and we got lucky!
• Successful initiatives that cross multiple
  sectors really do require solid partnership
  commitment

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Youth Tobacco Prevention Kits

• What Was Created?

• Videos

• Supplementary Materials

• Display Models

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Youth Tobacco Prevention Kits

• Curricular Match

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Youth Tobacco Prevention Kits

• Display Models Demonstration

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Youth Tobacco Prevention Kits

• Kit Contents and Cost
• 1) Display Models (1087)
• Lungs 360
• Poison Trap smoker 519
• Tobacco ingredients display 135
• Years worth of Tar 73

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Youth Tobacco Prevention Kits
Contents and Cost

• 2) Videos total 9 per kit
• 4 free
• 5 videos _at_ 89 (445 per school)
• 3) Supplementary Materials
• Free

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Careful Kevin

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Careful Brian
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Youth Tobacco Prevention Project

• THANK YOU !!!
• Lynn Watkins
• lynnwatkins_at_brha.mb.ca
• Rob Fisher
• rfisher_at_mysterynet.mb.ca