Introducing Badge Ads

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Introducing Badge Ads ?Geo-targeted Advertising
Solutions?
Badge ads prominently appear on every web page
within our site. (shown here on front
page) ------------------------- Badge ads are
geography based. Advertisers can focus on
national, state, and multi-city markets.
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A Variety of Advertising Options
Every business is different.
Business Listings The traditional yellow page
organization displays business listings in an
organized manner (alphabetical by business name).
These listings are both proximity and SIC based
(I.e. a particular business will be categorized
as a sporting goods store, located in a
particular city). By purchasing any variety of
advertising enhancements, a business will stand
out from its competitors and gain the attention
of the consumer. The logic fits for most
businesses. However, for those with multiple
locations (especially national companies), no
brick mortar storefront, unique or difficult to
classify business description, the traditional
advertising method does not achieve advertising
goals effectively.
Badge Ads Badge ads open up an entirely new realm
of possibilities for companies desiring a visual
advertising option outside the parameters of
traditional listings. Badges are perfect for
companies wishing for wider visibility across
geographic and industry boundaries. See next
page for more details.
Products Bannerized Listing Logo Listing
Priority Listing Bold Listing Regular Listing
Badge Advertising
Business Listings
See next page for product description.
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Badge Ads
The Logic and the Options
Companies that Purchase Badge Ads
Placement Targeting Badge ads are positioned
on every page within our site, to the right of
the business listings. They provide a more
visual (full color, graphics, pictures and even
animation) advertising opportunity. The logic
also provides companies an opportunity to
advertise in related industries. For example,
florists can place a badge ad in the SIC
identifying Gift Cards or Gift Shops. A
florist may also wish to place a badge ad in an
Open or no SIC level which will allow the ad to
appear throughout the website in a specified
geographic region during an holiday season, just
before Valentines Day, or for more coverage
during an advertising program.
Companies conducting business in multiple cities,
one state, multiple states, and nation wide will
find that Badge ads have more advertising power
than listings. Companies offering several
different services can easily cross-industry
advertise with only one Badge Ad--hitting
multiple markets at one time!
Badge Ads Product Levels
Badge ads allow companies to specify the
geographic levels they wish to reach. These ads
are purchased according to coverage
levels National ad appears in each state
searches. Multiple States ad appears in up to
10 (any combination) state listings. Statewide
ad appears only in one states business
listings. Multiple cities ad appears in
multiple cities business listings. Badge ads
are further targeted according to SIC or industry
specific classification Open (No SIC) ad
appears in any search performed according to
the identified geographic level. Open Badges
have front page placement continuing throughout
the website as long as no detailed ads appear
for in the searched location and SIC. 1 SIC ad
appears only in searches for the specified
industry classification. 2-5 SICS ad appears
only in assigned SICs.
Geographic
The Logic Progression of Badge Ads
Highest priority is reserved for ads that have
the most focused advertising target. For
example, ads targeting one city will show up (of
course, when a search is done for that city)
first ahead of statewide ads. As the number of
highly targeted ads increase, broad-targeted ads
are bumped down the line.
SIC Category
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Breaking down Badge Ads
Give your clients greater value with these
features they will receive from a badge campaign.
Affordably priced for the exact advertising
coverage. 29 - 775 per month (Price based on
level of coverage).
Get the perfect coverage dont over or under
advertise again! Pick from national, multi-state,
statewide, or multi-city coverage. You tell us
exactly when we show your advertisement!
Link to a URL of your choice. (Corporate
homepage, or special offer landing page). This
gives your company power to control its special
offers from within companys website without
changing the advertisement. The default link is
directed toward a brief information page.
Free performance tracking data available for each
badge campaign for companies that request such
services.
Campaign flexibility Choose from a 3, 6, or 12
month campaign. If your company needs to lengthen
its campaign because of unanticipated results or
market conditions, just add the subsequent months
when needed with no penalty or extra fees.
Image specifications Image Size File Size
Design Specs 150 x 100 pixels 15k
Animation Ok 150 x 50 pixel images are
welcomed, however no discounts on pricing will be
given.
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Badge Ad Prices
Below are the prices for badge campaigns. The
minimum length of a campaign is three months.
Subsequent months may be added individually.
Start a campaign with a 3, 6, or 12 month
duration. The figures in the table below are
monthly.
Bulk discounts are already factored into the
prices above. For example, for a badge campaign
with one Specific Industry Category With a
coverage area of 2-4 cities, the cost per city is
9.75. With a coverage area of 10 cities, the
cost per city is 5.90. With 20 cities the cost
is 3.95. Covering 40 cities, the cost per city
is 2.98. We can extend the price per city out
for companies desiring to advertising in 40
cities.
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Ordering Information

• Quick and easy ordering process
• contact YellowPagesInc.com at [phone], by
  directing your call to our Corporate Account
  Representatives.
• complete and return Insertion Order Form
• lead time is 5-7 business days from the date
  Insertion Order is returned.
• client or agency emails badge creative to
  design_at_yellowpagesinc.com, along with clearly
  stating company name and contact information
• campaign will begin on clients specified date
  taking into account the lead time.
• Yellow Pages, Inc. has graphic design services at
  competitive prices for companies who request such
  services. Our current rate is 40 per hour.