Ignite the Spirit Empower Youth Entrepreneurs

1
Ignite the Spirit!!!Empower Youth Entrepreneurs

• Kathy Gielow
• November 2007

2
In the beginning..

• Founded ten years ago
• Started as a one week program 25 hours
• Now 6 weeks 150 hours
• Meets twice weekly during school year

3
What does the program look like?

• Opportunity recognition for business
  identification
• Identification of personal interests and skills
• Create a business plan
• Create business cards, flyers, display boards
• Create a marketing plan

4
And theres still more!!!

• Teamwork simulations (Great Egg Drop)
• design teams compete for contract
• vehicle carrier for raw egg
• budget (50) resource management
• marketing jingle
• drop from 8 feet

5
Advertising

• Jingles for products
• Band aids
• Listerine mouthwash
• Sprint cell phone

6
Collaborating with Colleges

• Experience Your Future Day
• held at college
• work in teams
• new product
• present to judges (Donald Trump)
  

7
Movie Mania

• Ethics Devil Wears Prada
• Beauty Shop
• Introducing program
• Last Holiday character creates a
  scrapbook of dreams and interests
• Pursuit of Happyness being true to
  yourself and the power of determination

8
Marketing Mania

• Tee Shirt marketing competition
• Develop design concept
• Develop product line for the concept
• Develop sample tee shirt
• Prepare marketing presentation
• Include wholesale and retail cost analysis
• Present to authentic judges
• Partner with SIFE business to produce and sell
  shirts in their store and on website this year

9
Hitting the Road!

• Worksite visitations
• Manufacturing (Troyer Potato Chips, Ford Bubble
  Gum)
• Franchise (Edible Arrangements, Cold Stone
  Creamery)
• Design Marketing (Fisher Price, IBC Digital)
• Destination Business (Pages Paradise Island,
  Make Your Own,raffle now)

10
Let the Games Begin!!

• Business Scavenger Hunt
• Held at local mall
• Work in pairs
• Alert mall management and security ahead
• Prizes for most correct responses
• for tee shirt marketing competition, have a
  lot of related questions (see sample scavenger
  hunt)

11
Introducing.

• Entrepreneurial speakers
• Graham Nolan
• Comics artist (X Men, Batman, Spiderman, Monster
  Island)
• Compass Comics raffle signed copy
• Meg Albers
• International kite festivals
• Owned retail site

12
Youre Fired!

• Apprentice Simulations
• Lemonade Stand in college quad
• Hot Dog Sale
• Pizza Creations
• At culinary school
• Prepare in kitchens and create packaging
• Chefs and culinary students are judges

13
Wall Street Frenzy

• Stock Market Game
• Get free newspapers
• Form stock groups
• Free online lesson plans and resources
• Trade online and compete with other teams
• Track your success!

14
Competition is Invigorating!

• Cone Project
• Give students 1 material all MUST use
• Brainstorm ideas in a group
• Allow creativity for prototype design
• This project was a sheet of plastic
• Product presentation must include product name,
  target market, where it would be available,
  product cost

15
Design a Board Game!

• Game creation and packaging
• Task is to come up with a new board game for
  Parker Brothers (in groups of 4)
• Target market 5-12 year olds
• Game must include game pieces, directions and
  strategies to win
• Research to make sure your game does not already
  exist in the market
• Use pizza boxes for packaging (see sample)

16
And the Winners Are.

• Business Plan Competition
• Culminating activity
• Venture capital (300, 200, 100)
• Panel of authentic judges
• Rubric (see sample)
• Use power point presentation, business cards,
  display board
• Awards Ceremony mayor, media

17
Business in an International Market

• Global Exchange
• Meet with your International Institute
• Present to State Department members, educators,
  entrepreneurs from 2 major cities in Russia
• They will model youth program after EYE
• Collaborate for international Entrepreneurship
  Week activities

18
Giving Back is Critical!

• Buffalo First
• Thank you cards to Buffalo First entrepreneurs
• Volunteer at Buy Buffalo Bash November 14
  (set-up, sell tickets, serve food, poster
  neighborhood)
• Aids Family Services (WIGL baby shower)
• Aids Community Services holiday gift wrap at
  local mall

19
Coming Attractions!

• WNY Business Idol
• Public access TV
• Variety of simulations
• Regional competition
• Business involvement
• Culminating event will be business plan
  competition

20
Q and A