Welcome to MBA: 517 Marketing Mgmt

1
Welcome toMBA 517 Marketing Mgmt

• Your Host
• David R. Perry

2
What..Who..When..Where..How?

• What is this course? What will I learn?
• Who is this David Perry guy? Who are you?
• How will we use groups?
• Where (areasfocus) will we go in this course?
• How will classes be conducted?
• How will we be graded?

3
A bit about me

• Link to Seattle University
• Kentucky Roots
• PG soap salesmanbankeradman
• Kellogg MBA
• Quaker Oats Dogfood Aunt Jemima
• Microsoft Publisher gt Fortune 500 (Europe in
  between)
• Other Empty Space, SVP, Sinatra, 83 year old
  house
• Two most important things Lauri Clark

4
Enough about me!

• You Name, rank, serial number
• Background, interests
• Expectations re this course
• Your view of marketing
• Optional Something unique about you (PG-13
  rating please)

5
Today

• Overview of course - 5 elements
• Kotler text
• 4 HBS cases
• PharmaSim
• Lectures
• Final/quizzes
• Team formation
• Discuss aspects/impact of marketing
• Prepare for next week reading assignment
• The role of guest lectures

6
The Script (aka Syllabus)

• Course Objectives Real world some theory
• Course Design Key elements
• Interactivedriven by class discussion
• Individual/Team balance
• Grading/Performance/Expectations
• Devil is in the details Timeline/Deliverables

7
Teams

• Approx. 11 teams of 4 students
• 2 key projects for teams
• PharmaSim
• Case writeup
• PharmaSim
• Simulation performance
• Oral presentation
• Case Writeup 1of the 4 cases assigned

8
Cases/Readings/Lectures

• 4 cases Zenith HDTV, Microsoft Works, Goodyear
  Aquatread USA Today Online
• Everyone reads case 2-3 groups do writeup on
  case
• ..but need to be prepared/present to discuss all
  4
• One book Kotler Marketing Management
• Readings form foundation for case discussions,
  team work, and general knowledge
• Lectures me guests
• Goal is to apply real world learning

9
Marketing Mgmt 10 Thoughts

• Its the customer stupid
• Marketing is becoming more vital to everyone
• Marketing Intuition Analytics (right
  brain/left brain)
• The 4Ps make sense..so remember them
• Marketing Plan Objectives gt Strategies gt
  Tactics
• Have a plan but be ready to roll with the punches
• Always have a POV and a rationale to support it
• Brothers and sisters you need to evangelize!
• It takes more than 1 to tango (partnerships,
  outsource)
• Internet has HUGE impact on marketing