World ECom Conference

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World E-Com Conference Perth November 1999
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Netherlands
Canada
Germany
France
USA
UK
Japan
Australia
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Themes
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Regulation

• Consumer Protection
• Intellectual Property
• Proof of Identity

• Taxation
• Privacy
• Enforcement

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Strategy

• E-Business Vision
• Tacking web front ends on existing processes
• Opportunities Attract, Interact, Transact
• Action time, Good People, Brand, Innovation
• A look at the Future
• Shell Automated Docking Station
• Branding, Information Management
• Innovative few to global majority

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Canadian Government
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Technical
Smart Cards
Reliable, low fraude risk, can be personalised,
many applications, communicate with each other,
social acceptance
Data storage
Executing
Electronic purse will enable automatic currency
exchange direct transfer between purses
Mobile phone is the terminal of the future
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British Airways
Doing what weve always done is not an option ...

• Expanding markets and intense competition
• New channels of distribution
• New business models and practices
• New products and intermediaries
• Rising customer expectations
• Lack of speed kills!

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Key Lessons
Reinventing our business

• Set radical targets
• Recognise that new players are driving major
  change
• Infect the organisation
• Tear up established business models
• Accept that the customer is in control
• Invest in delivering value to individual
  customers

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Key Lessons
E-Commerce is guerrilla warfare

• shouldnt report to IT
• must have CEO involvement
• worst enemy is the business case
• stick with industry standards
• consultant head count not be more than 30
• 3 people are everything
• 15 week projects

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References

• uncitral.org
• wipo.org
• wto.org

Regulation
Strategy

• strategis.ic.gc.ca
• icx.org

Technical

• vsys-www.informatik.uni- hamburg.de

Case Studies

• britishairways.com
• quicken.com.au

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WA Government

• Information and Transactions

• Community, Business and Government

• Single doorway into Government

• Cross Agency Cooperation

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WA Initiatives

• Rural and Regional focus

• Women as
• customers

• Business
• Embassy

• www.dotu.wa.gov.au

www.ecommercecentre.online.wa.gov.au
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www.transperth.wa.gov.au
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www.dotu.wa.gov.au
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www.ecommercecentre.online.wa.gov.au