REAL TIME

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REAL TIME Global Media Tracking Analysis How
to get the most from the WORLDS ONLY global
reputation monitor
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• Who provides CARMA imMEDIAte?

CARMA International, founded in 1984, is the
world leader in providing independent customized
media analysis for clients through its offices on
five continents. CARMA International provides
media research and analysis for many Fortune 500
Companies. A sample include American Express, Eli
Lilly, Ford, IBM, Nike, Merrill Lynch, Hewlett
Packard, Pfizer and Nokia. CARMA imMEDIAte is a
syndicated research service enabling subscribers
to view top-line information daily (24-7) and
globally.
www.carma.com www.carmaimmediatecom
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Analysis through CARMA imMEDIAte

• How you are being impacted by international
  crisis.
• How you compare against the competition.
• Where you receive your most negative coverage.
• Where you can find positive coverage on this
  negative topic.
• How you can dive deeper into archived company
  data.
• View your company or brand image worldwide.
• Track your competitors regionally or globally.
• Track issues affecting your share price.

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• How is CARMA imMEDIAte Produced?

CARMA International offices in the USA, UK,
Europe, Asia Pacific, India and South America
analyze coverage in leading media in 25 major
countries every day. CARMA International
conducts all research in the native language.
Data on over 700 leading companies is uploaded to
the carmaimmediate.com server from around the
world every day, and is available exclusively to
subscribers. CARMA imMEDIAte is the only online
service of its kind worldwide.
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• What countries are covered?

In total, 25 countries. Leading media in the USA,
UK, Asia, Europe and Latin and South America are
locally analyzed. More than 80 regional media in
all major countries including

• Asia-Pacific
• Asahi Shimbun
• The Australian
• Bangkok Post
• China Daily
• Sydney Morning Herald
• Times of India

• North America
• Business Week
• Fortune
• Investors Business Daily
• New York Times
• USA Today
• Wall Street Journal

• Latin America
• El Clarin
• El Diario
• Globo
• Portafolio
• Reforma
• La Republica

• Europe
• Le Monde
• Economist
• El Pais
• Il Sole 24 Ore
• The Times
• Die Welt

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• Who is using CARMA imMEDIAte?

Leading business executives from all sectors go
to CARMA imMEDIAte for real time corporate media
awareness. Here are a sample of some companies
benefiting from CARMA imMEDIAte
Bayer Boeing British Airways Coca-Cola Dell Genera
l Motors Halliburton
Harley Davidson Johnson Johnson J-Phone Philips
Electronics Royal Bank of Scotland Siemens Texas
Instruments
Toyota UBS Warburg Worldcom
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• What is researched?

CARMA analysts research the most substantive
articles from each publication using the CARMA
Favorability Rating System. Analysts are looking
for articles that focus on the following
targeted topics.

• Corporate citizenship / community relations
• Corporate vision / history
• Crime / corporate espionage / scandals
• Crises
• Customer service / customer relations
• Domestic growth
• Earnings and revenues / overall financial health
• E-business
• Environmental issues / animal rights
• Executive as industry expert / executive
  commentary
• Impact of the Sept 11 US terrorist attacks
• International expansion / growth
• Joint ventures / partnerships / alliances
• Labor / HR / workplace environment / employee
  relations
• Legal issues

• Legislation / regulation / government relations
• Management / personnel changes
• Manufacturing / production / supplier relations
• Market share / industry competition
• Marketing / advertising / PR
• Mergers / acquisitions / spin-offs
• Negative analyst comment
• Positive analyst comment
• Pricing
• Products / services
• Properties / corporate headquarters / campuses
• Restructuring / reorganization
• Sales / contracts
• Shareholder issues
• Stock performance / stock issues

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• METHODOLOGY
• Headline of the story
• Length and placement of the story
• Photos or graphics associated with the story
• Number and quality of sources quoted in the
  story
• Positive and negative messages articulated in
  the story
• Language used by the journalist and general tone
  of the story

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• Up to 2 years of data with nearly 600
  articles researched daily
• 90 media outlets worldwide
• Across 25 countries
• Analyzing over 700 companies
• And 28 sectors
• Coding 30 key corporate topics
• With
• Web access and daily updates
• Volume and favorability
• Competitive benchmarking
• Access to headlines
• Stock price vs. favorability comparison

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• How do I participate in a short and informative
  presentation?

Easy. We would like to take you through a
demonstration so you can realize for yourself the
true features and benefits of this innovative
service. Call Paul Moroney _at_ 1-866-503-1285
(pmoroney_at_carma.com) or Jennifer Hoffmann _at_
1-202-842-1818 jhoffmann_at_carma.com to schedule a
convenient time for us to review CARMA
imMEDIAte. Your password can be issued within 24
hours of signing up. One last item, the
cost. Thirteen dollars per day Thirteen dollars
per day for your team to be aware of your
corporate image and to be proactive in affecting
it.
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www.carmaimmediate.com