Graduate Recruiting Online

1
Graduate Recruiting Online Off-campus Goal
Achieve enrollment capacity in all classes.
2
Graduate Recruiting

• Strengths
• Conduct general and targeted marketing
• Provide multiple systematic means to connect
  with an inquiry
• Document and track inquiry process
• Send inquiry names to departments
• Facilitate increased dialog with College/Program
  Representatives through Team Meetings
• Prepare individual marketing plans for each
  program

3
Inquiry Process
email
Direct Marketing
Regional/Program Coordinators
Web Searches
INQUIRIES
Alumni Current Students
Referrals
Targeted/General Marketing
800 Call Center
Info Sessions
4
Inquiry Process

• Inquiry information collected on spreadsheet
  email inquiries receive email response
• Spreadsheet data loaded into database mailing
  labels are generated
• Letter with appropriate program information
  mailed to inquiry
• Inquiry information automatically sent to
  department EL Program Coordinator
• 10 days later postcard mailed
• Phone Follow-up EL staff
• Updates shared with Department contact

5
Graduate Recruiting

• Challenges
• - Organization of program information into
  standardized public information formats
• - Inconsistent quality of materials to
  distribute to inquiries
• - Assessing follow-through from Colleges
• - Capturing web traffic who briefly visit degree
  pages and click out of site
• - Identifying reaching targeted markets

6
Next Steps

• Standard information on graduate programs
  includes marketing info and program requirements
• Program Knowledgebase update refine
• Consistency of College program materials (think
  of us when developing printing)
• Improved Online/Off-campus website w/ Program
  fact sheet, audio video clips, etc.
• IDEAS comparison yield rates

7
Marketing Research

• Eduventures Higher Ed Marketing Research
  Company
• 3 National Surveys/research
• 3 Customized Reports
• 1 Campus Visit
• Many QA from Members

8
Deans Suggestions

• How can we better assist ?
• Program planning development
• Recruitment marketing
• Market Research
• Materials preparation distribution
• Other