GENERIC%20STRATEGIES

1
GENERIC STRATEGIES
COMPETITIVE ADVANTAGE
Low Cost Differentiation
Cost Leadership
Differentiation
Broad Target
MARKET SCOPE
Differentiation Focus
Cost Focus
Narrow Target
Michael E. Porter, Competitive Advantage
2
COST DIFFERENTIATION

• FLEXIBLE PROCESSES
• STANDARD COMPONENTS, PARTS, PROCESSES
• PACKAGES OF OPTIONS
• PARTNERSHIPS - SUPPLIERS, BUYERS

3
FLEXIBLE PROCESSES

• FLEXIBLE MANUFACTURING
• MULTI-PURPOSE EQUIPMENT
• REDUCE CHANGE OVER
• TIME
• NUMBER OF
• FLEXIBLE PROCESSES/PEOPLE
• CROSS TRAINING
• FLEXIBLE THINKING