Moy Valley Resources IRD

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• Moy Valley Resources IRD
• Human Resource Development
• James Golden

moyvalley.ie
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Presentation Content

• An Introduction to Moy Valley Resources IRD
• An Introduction to the BMW Region The Main
  Tourism Activities.
• Introduction to FUToURISM Human Resource
  Component
• Aims Objectives of FUToURISM Human Resource
  Component
• Project Implementation
• Irish Delegation

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Moy Valley Resources IRDCatchment Area
Ballina
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Company Functions

• Moy Valley Resources is an integrated Resource
  Development company that seeks to maximise the
  human, natural and developed resources of The Moy
  Valley Region.
• Our primary objective is to address the economic
  and social needs of the region through
  environmentally sustainable economic development

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Programmes Projects Delivered

• Three European LEADER Programmes.
• The Local Development Social Inclusion Programme.
• Concordia EU
• Trans-national Virtual IT Language Learning
  Laboratory
• Grundtvig I II

• Kaleidos
• Peace and Reconciliation
• Leonardo di Vinci
• Marema
• Cycleau.
• EU Consultancy

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The Border Midlands Western (BMW) Region

• The Region possesses major Tourism potential
  having a largely unspoilt countryside with little
  traffic congestion along with a beautiful Western
  coastline and many mountain ranges.
• While Tourism generated 692 million euro in 2003,
  expansion still exists and the challenge is to
  lure tourists away from the Honey Pots such as
  Dublin and Cork.
• The most developed county in the BMW region in
  relation to tourism is Galway the tourism capital
  of the region.

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Tourism Product Distribution
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Tourism Activities Within the Region
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The issues for Tourism in the Region

• Over Reliance on Domestic Market in some areas
• Need to increase spread of international leisure
  visitors around the country
• Need to focus on experiences and things to do
• High and Increasing cost base of tourism
  businesses
• Major increase in use of Web
• Questionable quality of some products
  experiences
• Need to tackle major issues relating to the
  development of Human Resources within the sector.
• No one agency or department has all the answers

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Measures to address Regional issues

• Driving Demand for Regional Tourism
• Better Information and Improved Visitor
  Facilities
• Better Tourism Product
• Tourism The Environment
• Growing Business Tourism
• Tourism Quality
• Supporting Management Business Development
• Managing the Skills Pipeline

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Future market trends
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Activities in Ireland

• Lead the Human Resource Development Component of
  the Project
• Facilitate networking between Irish EU partners
  and the development of future tourism project
  proposals
• Participate in Achieving the Goals and Objectives
  of the other components
• Parkmotion
• Health and Well being
• Cultourism
• Green Europe

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Human Resource Development Rational

• Tourism is a service industry and services are
  delivered by people.
• The main tool for improving the quality of
  tourism is thus the development of human
  resources.
• This component is embedded in the partner regions
  efforts to improve the conditions for tourism
  development.
• Human resources development in tourism regions
  has to focus on the following
  
  
  
  
• Guest satisfaction
• Management and organisation
• Service quality
• Society
• Innovation

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Human Resources Issues in Tourism
Staff Retention
Productivity
Remuneration
Cultural Diversity
Marginalized Groups
Seasonal Variation
Career Development Training
Legislative Safeguards
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Aims of the Human Resource Development
Mini-Project

• Through partner cooperation and information
  transfer the FUToURISM project will attempt to
  document "best practice" in the integrated
  management and development of Human Resources.
• Moy Valley Resources mini-project will focus on
  solving issues relating to language barriers and
  cultural identity within the tourism sector.

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Objectives of the Human Resources Development

• The Identification of relevant programmes and
  projects within partner regions.
• A critical assessment of relevant programmes and
  projects
• Establish and enhance co-operation between key
  players within partner regions
• Develop a guidance document on "best practice" in
  HRD including case studies from partner regions
• Develop models in enhanced communications
  cultural identity with the aim of promoting the
  marketing opportunities

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Planned Outputs

• Improved opportunities and access for Human
  Resource Development within the Tourism Sector
• Establishment of cooperation and networks between
  inter-regional and regional actors in the area of
  Human Resource Development
• Development of strategic plans for integrated
  Human Resource Development
• Transfer of Best Practice in the area of Human
  Resource Development
• Raise awareness at local and regional level.

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Progress to date

• Preparation of a joint development plan for
  mini-project
• Development of Local networking group
• Identification and evaluation of existing
  problems, obstacles and practices in the partner
  regions (Questionnaire fact finding)
• Identify regional Best Practices in Human
  Resource Development in partner countries
  (Questionnaire fact finding)
• Identify EU and International Best Practice in
  Human Resource Development
• Interregional conference in Ireland
• Development of partnerships/ associations between
  partner regions educational institutions involved
  in Human Resource Development within the tourism
  sector.

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Future Actions

• Continued Development of partnerships/
  associations between partner regions educational
  institutions involved in Human Resource
  Development within the tourism sector.
• Formulation of an integrated Human Resource
  Development Guidance Document with best practice
  in HR development for the Tourism Sector
• Development of new products for Human Resource
  Development
• Participate in designing measures of promotion
  (i.e. website, information and promotion
  material)
• Dissemination and awareness raising actions
  (regional information sessions)
• Drafting of a final mini-project report /
  Publication of mini-project results on website
• Development of future interregional project
  proposal in the Tourism sector

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Irish Delegates

• Cormac MacDonnell
• Programme Executive
• National Trails Office / Irish Sports Council
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• Padraig ODonoghue
• Regional Trail Officer - South West
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• Jeremy Smith
• County Donegal - Walking Trails Officer
• Niamh Hearns
• Galway Mayo Institute of Technology
• Declan Turball
• Mayo County Council (County Development Board)

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• Thank you