Title: Risk Management
1Risk Management
- Presented by Emily Rademacher and Emily
Shamburger
2The New Face of Hunger
- The Economist
- April 19th, 2008
3Global food shortages have taken everyone by
surprise. What is to be done?
- World agriculture has entered a new
unsustainable and politically risky period. - Riots have erupted for food and hunger in
countries all along the equator. - Last year, in 2007, wheat prices rose 77 and
rice 16 which is the sharpest rises in food
prices ever. - This year the speed of change has accelerated
with rice prices soaring 141 and the price of
one variety of wheat rising 25 in one day! - The prices mainly reflect changes in demand not
a problem of supply like harvest failure. - People in China and India eating more grain and
meat - Western biofuels programs - convert cereal into
fuel.
4Farmers Cant Respond
- It takes time for farmers to respond.
- Governments softening the impact of the prices on
domestic markets - This muffles the signals that would have
encouraged the farmers to grow more food
5Broader Problem
- The surge in food prices has ended a period of 30
years in which the price of food was cheap. - Farming was subsidized in rich countries and
international food markets were wildly distorted.
- Soon, farmers will respond with higher prices by
growing more. - The transition to the new equilibrium of farming
is proving costlier, more prolonged, and much
more painful than anyone has expected.
6Different Problem than the Past
- Usually food crises are clear and localized, but
this crisis is different - appearing in many
countries simultaneous - For the middle classes, this crisis means cutting
out medical care, for those on 2 a day, it means
taking the kids out of school and cutting out
meat, for those on 1 a day it means eating only
cereals, and for those on .50 it means total
disaster. - In El Salvador, the poor are eating only half as
much food as they were a year ago. - Bob Zoellick, the president of the World Bank,
reckons that food inflation could push at least
100 million people into poverty, wiping out all
the gains the poorest billions have made during
almost a decade of economic growth
7Where does the world get more food from?
- Extra supplies come mainly from large farmers in
America and Europe, - If this happens the new equilibrium may end up
looking much like the old - Farmers in large countries have responded with
American winter wheat plantings are up 4 with
more in the spring and Europe to increase 13. - In an ideal world, the supply response would be
provided from the worlds 450 million
smallholders in developing countries who farm
just a few acres because of three reasons - The farming would help in reducing poverty
- This might help the environment.
- And it should be efficient in terms of return on
investment.
8Smallholders Not Responding
- Cannot afford the fertilizers
- Farming in emerging markets is riddled with
market failures - Always takes a season to grow more food
- The quickest way to increase your crop is to
plant more but in the short run, there is only a
limited amount of fallow land is easily
available. - Higher yields also need better irrigation and
fancier seed time lag of 10 15 years - Most agricultural research in developing
countries is financed by governments, but
government have reduced their green revolutionary
spending. - The supermarket chains are growing more important
to farmers because they are purchasing more than
half or more of the food sales for farmers. - With supermarkets regulations smallholders are
not wealthy enough to follow those standards. - smallholders are fragmenting in many countries
making it harder to obtain loans, new seed and
other innovations
9The New Powers in Giving
- The Economist
- July 1st, 2006
10The Investment
- On June 26, 2006, Warren Buffet pledged to donate
the bulk of his estimated 44 billion fortune to
the charitable foundation created by the only man
richer than himself, Bill Gates. - Mr Buffetts donation worth some 37 billion is
the largest investment ever. - By comparison, two earlier giants of American
philanthropy John D Rockefeller gave 7.6 billion
and Andrew Carnegie gave away 4.1 billion in 2006
dollars - Yet Mr Buffett is also breaking new ground by
outsourcing his philanthropy. - He says he is applying the same strategy to
giving away his money as he did to making it by
finding good organizations with talented managers
and backing them
11Mr. Mrs. Gates Foundation
- The Gates Foundation will eventually be able to
count on assets of around 60 billion which makes
it the worlds biggest charitable foundations. - The Gates Foundations ambitions include
eradicating disease and poverty in the developing
countries. - Mr Gates and Mr Buffett know that many billions
of dollars have been squandered over the years by
philanthropists so they want to make their money
work hard for them.
12Gates Foundation Inspiration
- Mr Gates and Mr Buffett were also inspired by the
philanthropists of the first golden age -
Rockefeller Carnegie. - Having made their fortunes in the industrial
revolution they formed the first big foundations
and set about modernizing American society. - Rockefeller had a huge impact on the two areas
that have been at the center of attention for the
Gates Foundation, education and health. - Today, the Gates Foundation is trying to tackle
the huge problems in Americas schools. - The Gates foundation has got off to an impressive
start not least by raising public awareness about
AIDS and poverty in developing countries - The foundation has become known as one of the
leading practitioners of philanthrocapitalism -
an approach that draws on modern business
practices and an entrepreneurial spirit to get
more from its money.
13Opponents of Gates Foundation
- Some experts in philanthropy reckon Mr Buffets
money greatly increases opportunities it also
carries risk. - In particular, the foundation faces two huge
tests - How to operate at a much larger scale
- sheer complexity of the problems
- Mr Gates says that Mr Buffetts money will double
the foundations annual giving to around 3
billion that still represents only 1 for each
person in the poorer half of the worlds
population - Increasing their payout adequately will be an
issue, unless the foundation moves away from the
sharp focus it has had which has been one of its
strengths. - A lack of focus has been one of the biggest
failings of many American foundations - Another issue facing the foundation is finding
companies willing to accept these large donations
14Resisting Opposition
- Resisted the urge to hire lots of in house
experts and using advisory committees of outside
academics - finding the best people and projects - Foundation is using partnerships something that
is unfortunately done rarely by other
foundations. - The Gates Foundation has provided incentives to
pharmaceutical companies to develop drugs for
poor people that would otherwise not have been
considered worth it. - It is easy to tell if you are succeeding in
business you make money measuring
philanthropy performance can be fiendishly tricky
and take a lot longer - Gates Foundation has built performance
measurements into all its projects and
importantly is prepared to axe those projects
that do not measure up.
15Managing Risk in an Unstable World
- Ian Bremmer
- From Harvard Business Review, June 2005
16Economic Risk Vs. Political Risk
- Basing global investments decisions on economic
data without understanding the political context
is like basing nutrition decisions on calorie
counts without examining the list of ingredients. - Reassuring data on countries per capita income
growth and inflation the bread and butter of
economic risk analysis often obscures potential
threats from other sources. - Political risks broadly defined as the impact of
politics on market. - Political risk is influenced by the passage of
laws the influence of leaders and the rise of
popular movements in short, all the factors
that might politically stabilize or destabilize.
17Political Risk Significance
- The significance of any given risk depends on the
investment. - A hedge fund manager worries about developments
that could move markets tomorrow while the leader
of a corporation building an overseas chemical
plant needs a longer view - Strategists evaluating emerging markets must be
especially vigilant - These markets can be described as a state in
which politics matters at least as much as
economics. - Political risks analysis is more subjective than
its economic counterpart - The analysis deals with not only the broad easily
observable trends but also with nuances of
society and even quirks of personality
18Politics Is Everyones Business
- Some of the business worlds best political risk
analysis has come from multinational corporations
like Royal Dutch/Shell and American International
Group (AIG) that have entire departments
dedicated to the subject. - But today, any company with exposure in foreign
markets needs early accurate information on
political developments, there are four simple
principles - First, international markets are more
interconnected than ever before. - For example, as Chinas rapidly growing economy
overshoots a soft landing and crashes into
recession, the impact on Chile, Russia, India,
and the United States will be measurable within
hours. - Second, for good or ill the United States is
making the world a more volatile place and that
has changed risk calculations everywhere. - The attacks on the World Trade Center in NY put
foreign affairs and security from and center of
federal government policy. - Third, the offshoring trend is growing.
Businesses shift some operations to countries
where labor is cheap but the labor is cheap for
a reason. - In countries such as India, living conditions for
the working classes can be harsh and there is
greater threat of unrest than in developed
countries with their large relatively prosperous
middle class. - Fourth, the world is increasingly dependent for
energy on states troubled by considerable
political risk - As global supply struggles to keep pace with
rising demand, political instability in these oil
producing states can quickly produce shocks all
over the world.
19What Economics Cant Tell You
- Economic risk analysis and politial risk analysis
address two fundamentally different questions. - Economic risk analysis tells corporate leaders
whether a particular country can pay its debt. - Political risk analysis tells them whether that
all country will pay its debt.
20Strength Against Shocks
- A nations stability is determined by two things
- Political leaders capacity to implement the
policies they want even amidst shocks - Their ability to avoid generating shocks of their
own. - Countries with neither are the most vulnerable to
political risk. - Shocks themselves are another important concept
in political risk. - Shocks can be either
- Internal
- which would be a transition of power in Cuba
- External
- thousands of refugees fleeing from North Korea
into China - The presence of shocks alone is not a sign of
instability. - Two countries will react differently to similar
shocks, depending on how stable they are.
21Stability and Openness
- Another complicating factor in political risk is
the relationship between stability and openness. - The US is stable because it is open meaning
information flows widely. - But other countries such as Korea and Cuba are
stable because they are closed. - Twenty minutes exposure to CNN would reveal North
Korean citizens how outrageously their government
lies to them about life outside the result
might be significant unrest. - Corporate executives however generally focus on
more immediate concerns when assessing a
countrys ripeness for investment. Decision
makers must know 3 things - How likely is it that a shock will occur?
- If likely, when will it probably occur?
- And how high are the stakes if it does?
- The greatest risk is when shocks are likely,
imminent, and have widespread consequences.
22Risk by the Numbers
- Companies can either buy political risk services
from consultants or like Shell and AIG or develop
the capacity in house. - The Analysts
- politics never stops moving and risk analysts
must be able to follow a nations story as it
develops and this means the analysts must be on
the ground in that country. - Analysts will gather most of their intelligence
from primary sources - Companies should bear in mind that political
analysis is more subjective and consequently more
vulnerable to bias than its economic counterpart.
23Risk By Numbers
- The Data
- Because of their vary nature political risk
variables are more difficult to measure than
economic variables. - Politics after all is influenced by human
behavior and the sudden confluence of events. - To accurately quantify political risk the
analysts need proxies for their variables. - Political risk analysts study
- Percentage of children who regularly attend
school - How police and military salaries compare with
criminal opportunities - Unemployment rate for people between the ages of
18 and 29 - Taken together, this information reveals much
about a countrys underlying sources of strength
or vulnerability.
24The Framework
- Different companies and consults will have
different methods for measuring and presenting
stability data. - At Eurasia
- They have developed a tool that incorporates 20
composite indicators of risk in emerging markets.
- They score risk variables according to both their
structural and temporal components. These scores
highlight long term underlying conditions that
affect stability and serve as a baseline for
temporal scores - The indicators are organized into four equally
weighted subcategories - Government
- society
- security
- economy
- Grouped together and a composite rate is derived.
25Once You Know the Odds
- How companies apply such analysis obviously
depends upon their industry, strategy, and risk
tolerance profile. - Companies making extended commitments in unstable
nations must give top priority to long term risk
issues related to demographics and natural
resources when making decisions. - Once companies have determined that a particular
investment is worth the danger, they can use
traditional techniques to mitigate the risk. - Recruiting local partners
- Limiting R D in nations with leaky intellectual
property rights - A growing number of commercial and government
organizations now offer insurance against
political risks. - Finally it is worth remembering that though
instability translates into greater risk, risk is
not always a bad thing.
26The New Geography of Conflict
- Michael T. Osterbolm
- From Foreign Affairs, Vol. 80, No. 3
27A Transformation of Strategic Thinking
- US strategic thinking is in transformation since
the end of the Cold War, with primary target
being confronters of the US to protecting the US
natural resources. - In October of 1999, there was a rare alteration
of the US military geography the Dept of Defense
reassigned its senior command authority over
American forces in Central Asia from the Pacific
command to Central command. - This reassignment was due to the fact that this
region has now become a major strategic prize
because of the vast reserves of oil and natural
gas believed to be under the soil. - Other new regions obtaining attention from the
Pentagon include Persian Gulf, the Caspian Sea
basin, and the South China Sea. - Behind this shift in strategic geography is a new
emphasis on the protection of supplies of vital
resources especially oil and natural gas -
28Not a New Fear
- Protecting our natural gas and oil suppliers is
key due to the fear of an interruption in the
supply would create severe economic consequences. - Global energy consumption rising by an estimated
2 annually - The White Houses 1999 annual report of US
security policy stated, the United States will
continue to have a vital interest in ensuring
access to foreign oil supplies we must continue
to be mindful of the need for regional stability
and security in key producing areas to ensure our
access to, and the free flow of, these
resources. - This concern is not a new concern, it has been
long been an important theme in US security
policy. - In the 1890s, the nations preeminent naval
strategist, Captain Alfred Thayer Mahan, won
support for his argument that the US required a
large and capable navy in order to bolster its
status as a global trading power - Also, this concern of protecting our natural
resources shaped the geopolitical thinking of
Presidents Theodore Roosevelt and Franklin D
Roosevelt.
29Other Countries Reactions Are Similar
- Another similar focus on the acquisition or
protection of energy supplies is evident in the
strategic thinking of other powers. - Large energy importers such as China, Japan, and
the major European powers have made ensuring the
stability of their supplies a top priority. - Russia is placing greater foreign policy emphasis
on energy producing areas of Central Asia - The Chinese military has shifted its
concentration to protecting their offshore areas
where there is potential oil production - Sufficient supplies of oil and gas is also a
great concern of newly industrializing nations of
the developing world in countries such as Brazil,
Israel, Malaysia, and Thailand
30Concerns Over Water Supply
- The pursuit of adequate water will be the central
focus of others. - Water supplies are already insufficient in many
parts of the Middle East and Southwest Asia - population growth
- drought from global warming
- Further complicating issue is that water supplies
do not obey political boundaries and many regions
share a limited number of major water sources - The danger of conflict over competition for these
shared supplies will inevitably grow
31Concerns Over Valuable Materials
- Localized conflicts have broken out for control
of valuable timber and minerals. - These are conflicts over income derived from
commodity exports. - Example - Angola and Sierra Leone -diamond
fields - Deomocratic Republic of the Congo - copper and
diamonds - Southeast Asia various groups are fighting over
the valuable stands of timber
32A New Analysis in the International System
- The analysis would begin with a map showing all
major deposits of oil and natural gas lying in
contested or unstable areas. - Then trace the pipelines and tanker routes used
to carry oil and natural gas from their points of
supply to markets in the West. - All major water systems shared by two or more
countries in arid or semi arid areas. - Underground aquifers that similarly cross borders
- Major concentrations of gems, minerals, and
old-growth timber in the developing world - diamond fields,
- emerald mines
- copper and gold mines
- forests.
- Such a map would truly show the places where
armed combat is most likely to erupt in the years
ahead. - Other factors, including the relative stability
of the countries or regions, involved the history
of relations between them, and the local military
balance, must also be considered. - Conflict over valuable materials is a significant
feature in this and most other conflicts around
the world today so a map of the contested
resource zones is a more reliable indicator of
potential violence than any other single factor
33Where Do These Pressures Come From?
- The pressure derives from a number of sources
beginning with the basic mechanics of supply and
demand - As populations rise and economic activity expands
in many parts of the world, the appetite for
vital materials will swell faster than the worlds
exports can accommodate.
34Where Do These Pressures Come From?
- According to the US Dept of Energy global oil
consumption is expected to rise from about 77
million barrels per day in 2000 to 110 million in
2020 which is an increase of 43. - If these estimates are correct, the world will
consume approx two thirds of the worlds known
supply of the petroleum reserves between 2000 and
2020. - We use about half the amount of the amount of
replaceable water that is available for humans. - Drinking, bathing, food production,
manufacturing, navigation, and water treatment. - The amount of countries experience persistent
water scarcity is expected to double over the
next 25 years. - By 2050, demand for water could approach 100 of
the available supply, causing intense competition - Environmental trends such as global warming will
affect the water supply too. - Higher temperatures - prolonged drought and
increased rate of evaporation
35Why Worry?
- What makes this trend so worrisome is the fact
that many important sources of vital materials
are located in contested or chronically unstable
areas. - Future availability of these supplies cannot be
taken for granted political and social unrest
may endanger the supplies. - Threats to the water supply is very similar - it
is essential that these states reach mutually
acceptable agreements for the allocation of the
available supplies which they have not done. - Many governments have resource-protection
policies that are very aggressive.
36Recommendations
- Resource shortages and conflicts often tie into
other problems of international policymakers such
as environmental degradation, economic disorder,
population growth, and transnational crime. - Governments must devote greater effort to the
development of alternative fuels and
transportation systems. - More money should go toward exploring more
efficient crop irrigation. - More efforts are needed to negotiate protection
of tropical forests
37Preparing for the Next PandemicMichael T.
OsterholmFrom Foreign Affairs, July/August
2005Unprepared for a PandemicMichael T.
OsterholmFrom Foreign Affairs, March/April 2007
38The Next Pandemic
- A number of recent events and factors have
significantly heightened concern that a specific
near-term pandemic may be imminent. - No one can predict when, what or how severe the
pandemic will be. - With the interdependence of the global economy
today, its implications will reach far beyond its
toll on human health. - The arrival of a pandemic would trigger a
reaction that could change the world overnight. - Even a "mild" pandemic could kill many millions
of people.
39The Next Pandemic
- Infectious diseases remain the number one killer
of humans worldwide. - HIV, AIDS , tuberculosis (TB), malaria, newly
emerging infections, diarrheal and other
vector-borne diseases, and agents resistant to
antibiotics - More than 1,500 microbes known to cause disease
in humans, influenza continues to be the king in
terms of overall mortality. - It could be caused by H5N1, the avian influenza
strain currently circulating in Asia.
40SARS
- The Severe Acute Respiratory Syndrome (SARS)
crisis of 2003 is the closest the world has come
to a pandemic in modern times. - It demonstrated how quickly an infectious agent
can circle the globe. - It spread to five countries within 24 hours and
to 30 countries on six continents within several
months. - Over a period of five months, about 8,000 people
were infected . - About ten percent of the infected people died.
41The Bird Flu
- In 2003, H5N1 avian influenza appeared in
domestic poultry farms in Asia. - H5N1 is believed to spread geographically through
the movement of domestic poultry and wild
migratory birds. - There has been no documented spread of H5N1 to
migratory birds or poultry in the Americas. - The importation of poultry and other birds from
Asia and Europe into any American country could
result in the infection of indigenous bird
populations. - The current strain of the virus can survive in
the environment for several days longer than
earlier strains. - The virus is transmitted from wild birds to
domesticated birds such as chickens then
undergoes genetic changes to allow it to infect
humans, pigs, and other mammals.
42The Bird Flu
- The range of mammalian hosts appears to be
expanding. - The H5N1 virus has been spreading more to humans.
- H5N1 infection typically involves progressive
primary viral pneumonia, acute respiratory
distress, liver and kidney damage. - The virus might be disseminated throughout the
body and affect multiple organs due to a
condition of the immune system known as cytokine
storm. - The mortality rate of humans has remained stable
at roughly 60.
43Vaccines
- A protective vaccine could be made available to
everyone and be administered before the
appearance of a pandemic. - A vaccine that provides the maximum protection is
one that is made with the virus that is causing
the illness. - It takes years of research and clinical trials
before vaccines are approved and years after that
before they can widely be produced. - Many drug companies are researching new vaccines.
- The vaccines are currently being produced in
Australia, Canada, France, Germany, Italy, Japan,
the Netherlands, the United Kingdom, and the
United States. - The vaccine is being produced in very limited
quantity. - The H5N1 Virus is rapidly changing, and it is
unclear if the vaccines being developed today
will be effective in protecting against new
strains of the virus . - This could mean that production cannot start
until after the pandemic has begun.
44Antiviral Medicine
- Another weapon that could be used to fight a
pandemic. - Has prevented individuals from becoming ill.
- They have also reduced the severity and
subsequent complications when taken within 48
hours of onset. - It remains unclear if these drugs will be as
effective against the bird flu as it is with the
common cold.
45US Healthcare System
- Effects of a pandemic would likely be compounded
by the United States ailing health-care system. - It would only take a mild pandemic to overwhelm
the US Health-Care System. - 80 of all prescription drugs come from other
countries and are delivered just hours before
they are dispensed. - Many US hospitals now receive 3 deliveries of
drugs and supplies a day to meet their needs.
46Worldwide Community
- No one has thought of the effects that a pandemic
may have on the global economy. - The interconnectedness of the global economy
today could make the effects of the next
influenza pandemic more devastating than ever
before. - The global economy could shut down.
- It would test the resiliency of the global
community. - In the past, relief supplies have been
transported from unaffected to impacted areas. - A pandemic would affect the whole world and the
worlds resources would be strained everywhere.
47What Could Happen
- Foreign trade and travel could be reduced or even
ended in an attempt to stop the virus from
entering new countries. - There would be no guarantee that this would
prevent the spread of the illness. - Global, regional, and national economies would
come to an abrupt halt. - Widespread infection and economic collapse could
destabilize governments. - The public would panic.
48What Could Happen
- Starting Today
- There would be an immediate effort to try to sort
out disparate disease-surveillance data. - Borders would be closed.
- Border security would be made a priority,
especially to protect supplies. - Military leaders would have to develop strategies
to defend the country and also protect against
domestic insurgency. - Fear, panic, and chaos would spread.
- The global economy would shut down.
- There would be major shortages in all countries
of a wide range of resources. - Health-care workers could get sick and die at a
higher rate than the general public.
49What Course to Take
- Major campaigns must be started to prepare the
nonmedical and medical sectors. - the plan should take into account officials from
public health, law enforcement, and emergency
management at the international, federal, state,
and local levels. - the plan must coordinate the responses of the
medical community, medical suppliers, food
providers, and the transportation system. - Heath-care, consumer products and commodities
must be stockpiled. - Health professionals must be educated to help
better prepare themselves and the public for a
possible pandemic. - Priority should be placed on early intervention
and risk assessment.
50What Course to Take
- Studies must be started to find out about the
ecology and biology of the influenza virus and
how the virus would affect different species. - Create a vaccine that would work on all subtypes
of influenza and could be made available quickly
to all of the people in the world. - Use current vaccines to increase the supply of
vaccine available. - Develop an international plan of how the vaccine
would be allocated.
51What Course to Take
- Business continuity planning
- The biggest challenge they face is anticipating
how workers, suppliers, buyers, infrastructure
providers, and the government would respond to a
crisis - Planning for a pandemic is so different from
anything weve done in business before that were
writing the book as we go- and it wont be
finished until the virus is finished. - Individuals
- People should plan now and learn to depend on
themselves, their families, their neighbors, and
their co-workers.
52What is Being Done
- In November of 2005, President George W. Bush
issued the National Strategy for Pandemic
Influenza, setting out measures to prepare the US
for a pandemic. - In May 2006, the White House released the
Implementation Plan for the National Strategy for
the Pandemic Influenza - Had more than 300 recommendations to coordinate
the federal governments response to the threat
of pandemic influenza - In June 2006, Congress passed a 2.3 billion
allowance for implementing the next phase of the
Bush Administrations Pandemic of preparedness
strategy. - Australia, Canada, France, Israel, Japan, New
Zealand, Singapore, Switzerland, and the UK have
announced similar plans.
53America the ResilientDefying Terrorism and
Mitigating Natural Disasters
- Stephen E. Flynn
- From Foreign Affairs, March/April 2008
54Americas Deteriorating Infrastructure
- The overwhelming majority of Americans live in
places where the occurrence of a natural disaster
is a matter of when, not if. - The United States' aging infrastructure compounds
the risk of destruction and disruption. - Public Works Departments construct "temporary"
patches for dams. - Bridges are outfitted with the civil engineering
equivalent of diapers. - The national power grid, dams, canal locks, and
seven other infrastructure sectors received Ds
the best grade, a C, went to bridges.
55Lessons Unlearned
- Resilience has historically been one of the
United States' great national strengths. - Much of official Washington currently treats
citizens as helpless targets or potential
victims. - Most people think about the planes that crashed
into the World Trade Center and the Pentagon on
September 11. - The story of United Airlines Flight 93, the
fourth plane, which crashed in a Pennsylvania
field, should be what is remembered about
September 11 - The plane's passengers foiled al Qaeda without
any help - Could the passengers on the other three planes
have reacted, too, if they had known the
hijackers' plans?
56The Best Defense
- Washington should prepare Americans with greater
confidence in their ability to prepare for and
recover from terrorist attacks and disasters of
all types. - Resilience results from a sustained commitment to
four factors. - Robustness
- The ability to keep operating or to stay standing
in the face of disaster. - Resourcefulness
- Skillfully managing a disaster once it unfolds
- Identifying options
- Prioritizing what should be done both to control
damage and to begin mitigating it - Communicating decisions to the people who will
implement them - Rapid recovery
- The capacity to get things back to normal as
quickly as possible after a disaster. - Having the means to absorb the new lessons that
can be drawn from a catastrophe.
57What People can do to Prepare
- What people can do at the individual level to
prepare themselves, their families, and their
employees is relatively easy. - Purchase a three-day emergency kit
- Develop a family emergency contact plan
- Visit web sites maintained by the Red Cross and
other organizations that provide instructive
what-to-do lists.