When Search Engines Do Search Marketing Search Engine Strategies Conference

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When Search Engines Do Search Marketing Search
Engine Strategies Conference Expo August 2006
Todd SimsVP, Marketing
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Overview

• About Business.com
• Web's leading search and directory service
  dedicated exclusively to business
• 65,000 business categories subcategories in
  directory
• Originally developed by industry experts and
  library scientists
• Our SEO Approach
• Create the best experience possible for our users
  and optimize that for the search engines.
• Leverage our unique footprint across thousands
  of business topics.
• Leverage our unique relationships with large
  business publishers.

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SEO Examples

• Three SEO Examples
• 1 On-page SEO - Category Page Treatment
• 2 On-page SEO PageRank Distribution Strategy
  
• 2 Off-page SEO Clean Link Strategies

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1 On-page SEO Category Page Treatment

• Title
• Before Accounting Information
• After Accountants and Accounting Services
• Pretty Name
• Before Customer Relationship Management
• After CRM
• Description
• Before Resources for getting a business started.
  
• After Vendors that specialize in helping
  entrepreneurs start a business. Resources for how
  to start a small business and providers of new
  startup business ideas.

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2 On-page SEO PageRank Distribution
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3 Off-page SEO Clean Link Strategy