Dr' Henry Wiebe, Vice Provost of Global Learning

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Distance Learning Presentation
CDC Fall Meeting 130 p.m. 330 p.m.Sept. 28,
2009 ME 260

• Presented by
• Dr. Henry Wiebe, Vice Provost of Global Learning
• Sue Turner, Director of Distance and Continuing
  Education
• Rebecca Frisbee, Manager of Marketing, Global
  Learning

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Presentation Overview

• Global Learning Division
• Distance and Continuing Education
• Engineering Education Center
• Video Communications Center
• Course Delivery Methods
• Online Graduate Degrees and Certificate Programs
• Revenue and Returns
• Non-Credit Demonstration
• Marketing and Recruitment Efforts
• Survey Tool
• Group Discussion

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Topics For Group Discussion

• Best Approach to Marketing Educational Programs
  Within Companies
• Review and Evaluation of Survey Tool
• Future of Educational Programs and Delivery
  Methods in the Next Five Years

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Global Learning http//global.mst.edu
Global Learnings mission is to bring Missouri
STs teaching, research and service
capabilities to a global market.
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Distance and Continuing Educationhttp//dce.mst.e
du
DCEs mission is to extend the teaching and
knowledge base of university experts beyond
campus.
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Distance and Continuing Education

• Credit
• Online Graduate Degrees
• Online Graduate Certificate Programs
• Non-Credit
• Conferences, Short Courses
• Seminars, Webinars
• Online Professional Development
• Asynchronous Surveying Courses
• Pre-College and Summer Programs
• Aerospace Camp, Camp Invention, CHIP,
• EcoCAR, Explosives,Girls Go Green,
• Its A Girl Thing, Jackling, Materials, MITE,
  MAYA,
• Nuclear, Robotics, Summer Research Academy,
• Summer Solutions for Girls,
• Summer Transportation Institute (STI)
• Community Service

Pre-College and Summer Programs For youths,
grades 3-12 Online at http//summer.mst.edu
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Engineering Education Center in St.
Louishttp//eec.mst.edu
EECs mission is to provide educational services
to the greater St. Louis, Rolla and distance
locations.
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Engineering Education Center in St. Louis
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Video Communications Centerhttp//vcc.mst.edu
The Video Communications Center (VCC) provides
video and web-based services in support of
Missouri STs teaching and research mission.
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Video Communications Centerhttp//vcc.mst.edu
WebEx Blackboard Video Conferencing Streaming
Media Phone and VOIP Virtual Office Hours
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Course Delivery Method

• Live Streaming Video allows students direct, real
  time access to professors and other students
  during class.
• Collaborative learning software includes WebEx
  and Blackboard permitting professors and
  students to interact with each other at anytime.
• Classes are archived online for review and easy
  access during the semester.

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Online Graduate Programs
Missouri ST has an extensive array of online
programs 13 Online Graduate Degrees Ten
Courses for Non-Thesis Eight Courses, plus
Research for Thesis Dual MS Degree Option
Available PhD Degree available on a limited
basis in some fields 45 Online Graduate
Certificate Programs Four Core Courses (only 12
credit hours) Relaxed Admissions Requirements
(no GRE) Provides entry to Graduate program
without GRE, if grade of B or better achieved
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Online Graduate Degrees

• Business Administration (MBA)
• Civil Engineering (MS)
• Computer Engineering (MS)
• Computer Science (MS)
• Electrical Engineering (MS)
• Engineering Management (MS)
• Environmental Engineering (MS)
• Geotechnics (ME)
• Information Science and Technology (MS)
• Manufacturing Engineering (MS/ME)

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Online Graduate Certificates

• Business Administration Business Essentials
• Civil, Architectural and Environmental
  Engineering Contemporary Structural Engineering
  Geoenvironmental Engineering Geotechnical
  Earthquake Engineering Infrastructure Renewal
  Project Engineering and Construction Management
  
• Computer Science Information Assurance
  Security Officer Essentials Multimedia
  Information Systems Software Design
  Development Wireless Networks and Mobile
  Systems

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Online Graduate Certificates

• Electrical and Computer Engineering Electric
  Machines and Drives Electric Power Systems
  Engineering Information Assurance Security
  Officer Essentials Network Centric Systems
• Engineering Management Engineering Management
  Financial Engineering Human Systems
  Integration Leadership in Engineering
  Organizations Lean Six Sigma Manufacturing
  Automation Project Management Project
  Engineering and Construction Management Quality
  Engineering

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Online Graduate Certificates

• Geological Sciences and Engineering Geotechnics
  
• Information Science and Technology Business
  Intelligence (formerly Data Warehouses) Enterpris
  e Resource Planning Human-Computer Interaction
  Human Systems Integration Project Management
  
• Manufacturing Engineering CAD/CAM Rapid
  Product Realization Manufacturing Systems

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Online Graduate Certificates

• Mathematics Psychometrics
• Mechanical and Aerospace Engineering CAD/CAM
  Rapid Product Realization Composite Materials
  and Structures Control Systems Engineering
  Mechanics Manufacturing Automation
  Manufacturing Systems
• Mining and Nuclear Engineering Explosives
  Engineering Mining Engineering

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Online Graduate Certificates

• Psychology Leadership in Engineering
  Organizations Psychology of Leadership
  Psychometrics
• Systems Engineering Network Centric Systems
  Systems Engineering

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VCC Distance Courses
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Distance Student Credit Hour
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Distance Revenue Generated
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Academic Department Return
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Chancellor Provost Return
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Non-Credit Demonstration
Presented by Sue Turner Director of Distance
and Continuing Education
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Marketing and Recruitment
Presented by Rebecca Frisbee Manager of
Marketing Global Learning
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Marketing and Recruitment Efforts

• Implementation of EMT Connect
• Development of Communications
• Graduate Recruitment
• Survey Tool

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What is EMT Connect?

• Web-based Communication/CustomerRelationship
  Management Platform
• three key components
• Stores student information (Data Integration)
• Manages communication flow
• Creates detailed reports on recruitment efforts

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Key Components of EMT Connect

• Stores Student Contact Information
• Data integration with PeopleSoft
• Data imports from various sources including
• Elearners
• Fairs/Events
• GEM and McNair scholars
• GRE/GMAT
• Tasmac
• Data imports created as needed

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Key Components of EMT Connect

• 2. Manages Communication Flow
• - Student Interest Pages
• - VIP Pages
• - Communication Plans Send email and direct
  mail communications
• Create filters for each communication

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Student Interest Pages

• Student Interest Pages
• feed directly into EMT Connect
• Pages can be linked from
• other websites
• Current Status
• Automated responses sent
• to inquiries 1 day after creation
• More than 170 inquiries as of 9/26/09
• 104 Graduate Distance
• 52 International
• 20 Graduate On Campus

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Communication Plans
Emails, letters/mailings, text messages, VIP
page postings, surveys, phone calls These can be
segmented to different populations Prospects,
Inquiries, Applicants, Admitted, etc. Can be
Time-based (sent X days after filling out
inquiry form) Behavioral (send if they do
X) Ad-hoc (send one time)
Email Example
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• Example
• Prospect
• Communication
• Plan for EEC
• Purchased GRE Names
• Prospect HTML Blast 1 - Prospect Direct Mail-
  Prospect HTML Blast 2

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Key Components of EMT Connect

• 3. Creates Detailed Reports on Recruitment
  Efforts

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Current Status Results - Overall

• Student Interest Pages
• Went live in early June 2009
• More than 170 inquiries
• Automated replies Thank you for your inquiry
• Communication Plans  Plans Created (Graduate
  Distance, EEC, On-Campus, International)
  Content Creation (ongoing) Filter Creation
  (ongoing)
• Training of department personnel (ongoing)

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Distance Education Results

• Pay per lead service through Elearners
• 126 leads / 3 admitted
• ME, EV ENG, CE (top three programs of interest)
• Automation of initial replies to Inquiries
• Filters for preferred method of contact
• Contact names forwarded to departments
• Working with departments to automate replies
• Creation of EEC student interest page (pending)

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Distance Education Results
Prospects/ Inquiries Reasons to Apply Email
sent to 245 names 26 view rate Follow-up phone
calls Webinar for Apps/New Admits Sent to 211
names 45 registered Posted online
Webinar for Apps/New Admits
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Office of Graduate Studies Results

• The Office of Graduate Studies has focused on
• two key initiatives utilizing EMT Connect with
• significant success.
• 1. Apply-2-Admit Initiative
• Automated reminders sent to incomplete
  applicants, resulted in pending applications
  dropping to 6 (record low)
• 2. Admit-2-Enroll Initiative
• Webinar presentations, surveys, follow-up emails
  resulted in development of FAQ for prospective
  and admitted students

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Recruitment Efforts
International Recruitment Tasmac Tour India,
April 21through May 13 Educational Fairs Boeing
Everett, Wash., May 21 Southern, Calif., June
14-18 Honeywell, Feb. 18 / Aug. 4 Garmin, Sept.
29-30 ConferencesAerospace Manufacturing
Technologies Conference, May 27, 2009 IEEE
Convention, Oct. 3-7, 2009MSPE Convention, June
9 College Visits SIU-Edwardsville, Oct.
5 Rose-Hulman, Sept. 26 Company Visits Burns
McDonnell, Kansas City, Feb. 17 Burns
McDonnell, St. Louis, May 28AmerenUE (Sunset
Hills), June 5AmerenUE (Headquarters), April
24Nestle Purina, June 4
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Survey Tool

• Goals are to identify
• New programs for future development
• Delivery methods
• Marketing efforts

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Topics For Group Discussion

• Best Approach to Marketing Educational Programs
  Within Companies
• Review and Evaluation of Survey Tool
• Future of Educational Programs and Delivery
  Methods in the Next Five Years

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• QUESTIONS
• ?