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Kyoto Protocol

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Avon Products. Evaluate the potential of the Chinese cosmetics market. Discuss the adaptation that Avon made to their ... How did Avon address these issues? ... – PowerPoint PPT presentation

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Title: Kyoto Protocol


1
Kyoto Protocol
  • Treaty aimed at reducing emissions of gases
    linked to global warming
  • Disagreements on how to measure gas emissions and
    levy penalties when a target is missed
  • Rejection of the treaty by Bush in March
  • Japans role

2
Religious freedom in China
  • U.S. report on international religious freedom
  • U.S. Department of State
  • Chinas respect for freedom of religion and
    conscience has worsened since July 1, 2000
  • Unregistered groups and spiritual movements
  • Adherents sent to labor camps (trial not
    required)
  • Chinese officials claim report attacks and
    distorts truth

3
What the games will do for China
  • Olympics will do for China in 2008, what they did
    for South Korea in 1998
  • Restrained authoritarian Government from cracking
    down on dissidents, paving the way for free
    elections
  • S. Koreas evolution to a true democracy
  • Forcing China to be more open, move towards
    democracy and decide against aggression towards
    Taiwan

4
AOLs entry into China
  • Deal with Chinese Government to broadcast into
    Southern China (CETV)
  • CETV already available illegally in some Chinese
    homes
  • First time a foreign distributor has won the
    right to distribute programming
  • Terms of entry no news, no violence, no sex

5
Avon Products
  • Evaluate the potential of the Chinese cosmetics
    market
  • Discuss the adaptation that Avon made to their
    product portfolio and distribution system on
    entering the Chinese market
  • What were some of the reasons for the reduction
    in sales in 1994? How did Avon address these
    issues?
  • Discuss the problems related to direct selling in
    China, restrictions imposed by the Government and
    their implications for Avon.
  • What should Avon do given the ban on direct
    selling?

6
Avons new business model
  • Retail system
  • Avon branches/ outlets
  • Beauty counters
  • Sales promoters
  • Wholesale system
  • Store dealers

7
Problems in China
  • Paralysis in decision making (joint ventures)
  • Lucents market share in fiber optic transmission
    equipment slipped from 70 to 30
  • Pepsis lackluster performance
  • Inappropriate product portfolio
  • Kraft v/s Nestle
  • Knowing the market
  • Budweiser v/s Miller
  • Learning and adapting
  • Volkswagen v/s Peugeot
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