The Eco CAR Challenge

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• Mobile sources of air toxins account for as much
  as half of all cancers
• 1970 Formation of EPA and Clean Air Act
• AQI Reports daily air quality.
• The total vehicle miles people travel in the
  United States increased
• 178 between 1970 and 2005
• EPAs Green Vehicle Guide

EIA, DOT, H2Mobility.org, Solartoday.org
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• About 400 fuel cell powered vehicle prototypes
  worldwide.
• GM, BMW, Honda, Ford, Fiat, DaimlerChrysler,
  Hyundai, Toyota, Mitsubishi, Volkswagen/Audi,
  Suzuki, Nissan, Mazda

Hyundai Elantra 2010
www.coolecocars.com
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MITSUBISHI iMiEV
HONDA FCX Clarity
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2SSIC
TH!NK!
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Hydrogen Fuel Cell
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Hydrogen Production Capacity in USA in 2008 is
3109 mn cubic feet per day which can fuel about
20 mn vehicles.
PWC Survey 2006
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Ethanol
RFA Outlook 2008
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• Number of registered passenger vehicles in USA in
  2006 is over 250 mn and
• the population of USA being about 300 mn.
• Around 299 hydrogen filling stations worldwide as
  compared to about
• 117000 petroleum and 1400 E85 fuelling stations
  in USA alone.
• The production and use of 6.5 billion gallons of
  ethanol in the U.S. reduced
• greenhouse gas (GHG) emissions by approximately
  10.1 million tons in 2007,
• the equivalent of removing more than1.5 million
  cars from US roadways.

DOT, H2Mobility.org, RFA Outlook 2008
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• The production and use of 6.5 billion gallons of
  ethanol in 2007 displaced the
• need for 228 million barrels of oil which saved
  USA 16.5 billion. That is an average of 45
  million a day.
• Creation of 238,541 jobs in all sectors of the
  economy during 2007.
• 12.3 billion into the pockets of US consumers in
  2007.

DOT, H2Mobility.org, RFA Outlook 2008
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• SMART (Specific, Measureable, Attainable,
  Realistic, Timely) Goals
• Create awareness - informing and educating
• Generate anticipation and excitement
• Image Building and Local Media Interest
• By the end of the first year of competition our
  SMART goal is to reach 9000 TTU students and
  teachers, 1000 students and teachers from other
  institutions and 2000 community members. Assuming
  a 50 word of mouth from these 12000 direct
  contacts, we would reach 18000 people.

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• Students, Teachers, Officials and Publications
• Elementary Schools
• High Schools
• Universities and 2 year institutes
• Industry and Governing bodies
• Automobile and related Companies
• Energy and Environmental Companies
• Government Departments
• Non-Profit Eco-friendly organizations
• Business and Congress Leaders
• Sponsors
• Media
• Community

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• Students, Teachers, Officials and Publications
• Awareness
• Information
• Education
• Recruitment
• Industry and Governing bodies
• Solution to pollution problems
• New business and employment opportunity
• Provide support to the project
• Influence policies
• News story
• Community
• Awareness
• Excitement
• Anticipation
• Better alternative and a fuel-efficient vehicle

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• INTERNAL MARKETING
• Run a teaser campaign in Student Union,
  Recreation Center and Library
• Science Quiz contest / Experiment Sessions for
  high school students in TTU
• Engineering Case Contest for TTU Engineering
  undergraduate students
• KTXT RJ Mentions and Contest with sponsored
  prizes
• Maintain a good website/blog for Eco-car and
  publicize the link for hits
• Eco-car T-Shirts, Caps, etc (If budgets allow)
• SGA / TAB / Association events Talk about the
  Eco-Car

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• INTERNAL MARKETING contd.
• Create the Eco-Car Team Bios (Recognize team
  contribution)
• Shoot an Eco-Car team at work video and upload
  for public viewing
• Print Eco-Car Thanksgiving Cards FREE for
  students (if budgets allow)
• TechAnnounce / Texas Tech Today Updates
• Present the Eco-Car in IEEE and ASME (TTU
  meetings)
• Each team member e-mails his/her friends and
  family about the Eco-car
• Booth in University Job Fairs Sponsorship

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• EXTERNAL MARKETING
• Press Release about TTU and Eco-Car (Local Print
  Media)
• Outreach events (Banners, Leaflets, Pictures and
  Videos)
• Keep updating the media with pictures and videos
• Present Papers at Industry or Academic Seminars
  / Conferences
• Write in Engineering or Industry Journals
• Tie-up with Environment Organizations to promote
  the concept of Eco-Car
• Get Sponsorships from local parties for prizes,
  etc
• Participate and present in community events
• Booth in Trade Shows Art Car by LCAS

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• PRINT
• Leaflets, Brochures, Posters, Banners
• Trade Literature, Magazines, Journals
• Local Newspapers / Dailies
• Other Local Magazines
• ELECTRONIC
• Radio Contests
• Television PR Coverage
• Youtube Videos
• E-Mails
• Internet PR (TTU website, Orkut/Facebook and
  other websites)
• OTHERS
• Outreach Presentations and Seminars
• SGA/TAB Events
• Other Events, Polls, Awareness drives

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• Regular reports
• Awareness survey questionnaire
• Outreach feedback (Teachers and Students)
• Media coverage (Print cuttings, Video/Audio
  footage, Event Pictures)
• Media Circulation and Reach data analysis

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• Outreach 800
• Transport
• Education Material/Demo Kits
• Banners
• Marketing 700
• Posters
• Promotional material
• Media
• Net Impact 1500/18000 0.083 per person
• Sources of funds Reimbursements from Eco-Car
  Challenge 1000
• TTU T-STEM Center support 500

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THANK YOU !