YOUR MAGAZINE

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YOUR MAGAZINE
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New
The magazine will be more visual and more
spirited. The voice of YM, will be direct and
honest We want to make YM the ultimate source
book for teen girls.

Annemarie Iverson
Editor-in-Chief
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New
Expanded beauty and fashion coverage
Bringing more of the editors personality
to the pages
And continue to write more about the things
that girls really want to read about-all the
gooey, girly fun stuff
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Beauty
Boys
In
Stars
Diary
Every
Issue
Style
Regular Monthly Features Columns
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Why Target Teens?
The Teen Explosion
The current 12-19 year old population is 31.5
million strong and by 2005 is projected to grow
to 33.6 million, as the baby boomers children
reach their teenage years.
(U.S. Census Bureau)
Teen Purchasing Power
Teens are spending an astounding 153 billion a
year! The average weekly income of 13-19 year
olds is 101.40, and they spend over half of it
on clothing, beauty products, food and
entertainment.
(TRU Fall 1999 1999 Teenage Economic Power Study)
Teens Stroll The Grocery Store Aisles
Theyre grocery shopping for the family! In
fact, 67 often do the grocery shopping, and
their parents give them a whopping 59.7 billion
per year to spend on food.
(1999 Teenage Economic Power Study)
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We are a Circulation Leader!
3rd largest rate base among all beauty/fashion
and teen magazines
Cosmo
2,400,000
Seventeen
2,350,000
on the Top 10 Best Circulation Performers of
the Decade List
2,200,000
Glamour
2,000,000
YM more than doubled its circulation to 2.2
million and has more than tripled its newsstand
sales during the past decade. Capells
Circulation Report, January 24, 2000
Teen
2,000,000
Teen People
1,500,000
Mademoiselle
1,100,000
Vogue
1,100,000
Self
1,100,000
Elle
900,000
Allure
800,000
Harpers Bazaar
700,000
Cosmo Girl
500,000
Cosmos January and August issues guarantee a
rate base of 2.5 million Source SRDS
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In every issue,
reaches over 9 MILLION teenage girls
Demographic Profile Total Audience 9,159,000
SourceMRI Twelveplus 1999
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Were Reaching Kraft Cheez Whizs Target Market!
YM also boasts a higher composition of
females 14 to 17 (70) and a
higher composition of females 14 to 24 (82)
than Seventeen and Teen.
Comp 25.4 Seventeen 21.6 Teen 15.8
year - old market
SourceMRI Twelveplus 1999
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We Reach Teens with Spending Power!
The highest median HHI
(50,162)
Among all the teen books, YM reaches
female readers with
The highest median weekly
earnings (74)
The highest percentage
of employed females (46)
Sources MRI Twelveplus 1999 Teen set
includes YM, Seventeen and Teen, MRI Teenmark
1999 Teen set includes YM, Seventeen and Teen
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New
YM is a leader in
the teenage category
YMs circulation is on the rise,
up to the 2.2 million in 2000
Summary
YM reaches over 9 million teenage girls in EVERY
issue
YM effectively reaches Kraft Cheez Whizs target
audience
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Kraft Foods
Kraft Cheez Whiz
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Kraft Foods
Kraft Cheez Whiz
Rates
Earned Gross Rate
Krafts Gross Rate
Positioning
Page 4 Color
Percent Discount
YM will offer Kraft Cheez Whiz ALL page
positions opposite say anything-franchise
position!
1-2x 97,400 87,660
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3-5x 94,478 82,790
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6-11x 91,556 77,920
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12x 87,660 68,180
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Kraft Foods
Kraft Cheez Whiz
Added Value Merchandising FY 2001 Proposal
3 - Page Commitment YM would like to offer Kraft
Cheez Whiz Added/Value Merchandising in the form
of bonus visibility in the pages of the magazine
that reaches over 9 million young women 1-1/3
4/C Full Run Bonus Page or 1-Regional Page 4/C
6 - Page Commitment 1-1/3 4/C Full Run Bonus
Page or 1-Regional Page 4/C Kraft Cheez Whiz
Recipes and/or any other promotional
literature will be inserted in goodie bags at
one of YMs 2001 Events 12 - Page Commitment
1-1/3 4/C Full Run Bonus Page or 1-Regional Page
4/C Two Fresh! New! Wardrobe Events
(Please see attached)
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Fresh! New! Wardrobe
An Exclusive Event Sponsored by Kraft Cheez Whiz
Objective Maximize visibility for the Kraft Cheez
Whiz branding campaign through partnership in an
exclusive event-marketing program.
Concept Exclusive Food Sponsorship of two Fresh!
New! Wardrobe events providing Kraft Cheez Whiz
face-to-face interaction with YM readers while
aligning them with an important cause.
Background The Fresh! New! Wardrobe events will
focus on teaching todays young women values
while at the same time having fun with fashion.
YM is uniquely suited to host these events
because its the ultimate sourcebook for over 9
million young women. In every issue, YM offers
information about how to get the most out of
the teenage years.
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Fresh! New! Wardrobe
An Exclusive Event Sponsored by Kraft Cheez Whiz
Details Held at a mutually agreed-upon fashion
mall venue in two markets of Kraft Cheez
Whizs choice, the afternoon would begin with a
festive reception followed by a discussion during
which YMs fashion/beauty editors will talk to
todays young women about maximizing the clothes
they have in their closet. Topics to be
discussed could include taking something very
basic that girls already own and pairing it with
other items for versatility, utilizing
accessories, working within a budget, etc.
Attendees will be required to bring one item of
clothing from their own closet to be donated
to the Youth Society. Prizes will be awarded to
the girls who have a Cheez Whiz Sticker placed
under their seats at the event. Prizes could
include mall gift certificates and specially
designed YM / Cheez Whiz Gift Baskets. To expand
Kraft Cheez Whizs reach among todays young
woman, YM will provide with the following
Exclusive Food Sponsor Reference on all
information pertaining to the event including
invitations, web site and in-magazine
promotions and press releases Signage,
product display and samplings at the event
Kraft Cheez Whiz Recipes and/or any other
promotional literature to be included in
party bags distributed to the guests
Benefits Maximum Exposure Brand Association