An Initiative of the Metro Atlanta Chamber of Commerce

1
An Initiative of the Metro Atlanta Chamber of
Commerce
Regional Arts Task Force Recommendations
2
Metro Atlanta Chamber Formed The Regional Arts
Taskforce To Address Key Challenges For The Arts
Arts Groups
Government
Business
Regional Arts Task Force
Philanthropy
Tourism
Mission To make the Atlanta region a Premier
Center for the Arts, and for it to be recognized
as such
3
There Is a Strong Link Between the Arts and
Economic Development for Our Region

• Arts impact the local economy
• Provide jobs
• Increase tax revenue

• Arts impact business development
• Improve reputation of region
• Attract retain high quality talent
• Enhance education, improving home grown talent

Arts impact economic development in metro Atlanta

• Arts impact tourism
• Cultural tourists stay an extra day spend 50
  more

4
The Atlanta Region Isnt Widely Recognized As An
Arts City
What Atlanta is known for
Task Force Gave Atlanta Regions Arts a C
Olympics
35
Braves
24
Historical Sites
11
Civil War
8
Six Flags
5
Southern Hospitality
5
59
Sports
5
Underground Atlanta
4
Business
4
Museum/Theatre/Arts
4
Source Individual Traveler Perceptions ACVB
and Georgia State
5
Stakeholder Input Revealed Many Causes For
Failure to Reach Potential, With No Solution
- Lack of a shared vision - Lack of coordinated
leadership - Lack of effective marketing -
Insufficient infrastructure - Lack of
appropriate levels of quantity, quality, and
diversity of arts offerings - Flight of arts
talent - Lack of appropriate funding - Lack of
appropriate venues
Input from over 450 stakeholders
Crisis
No group addressing these issues for the region
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Metro Atlanta Chamber Leveraged Top Leadership In
Atlanta To Address Key Challenges
Joseph R. Bankoff, Chairman King
Spalding   Judy M. Anderson Georgia Power
Foundation Kathy Ashe GA House of
Representatives John Bacon MediaBin, Inc. Betsy
Baker Georgia Council for the Arts Harold
Bevis Delta Air Lines, Inc. Crandle Bray Clayton
County Lynda Courts Courts Co. Lisa
Cremin Metropolitan Atlanta Arts Fund Sallie
Daniel Bank of America Sean Daniels Dad's Garage
Theatre Jere Drummond BellSouth Corp. Bob
Edge Alston Bird LLP
Ron Francis Charter Bank   Shirley Franklin City
of Atlanta Nancy Gullickson Hudgens Center for
the Arts Allen Hill United Parcel Service Wayne
Hill Gwinnett County Stephanie Hughley National
Black Arts Festival Vernon Jones DeKalb
County Ingrid Saunders Jones The Coca-Cola
Company Mike Kenn Fulton County
Commission Raymond King SunTrust Banks Roger
Kintzel Atlanta Journal-Constitution Steve
Linowes Yahoo! Inc. Lewis Massey Scitrek
Bill Nigut Overture / WSB-TV, Channel 2 Sam
Olens Cobb County Commission Ed Paradine Atlanta
Marriott Marquis Dan Reardon The North Highland
Company Spurgeon Richardson ACVB Michael
Rosenzweig McKenna Long Aldridge LLP Phil
Santora Georgia Shakespeare Festival Isaiah
Tidwell Wachovia Pat Turner Children's Museum of
Atlanta Joe Wilkinson GA House of
Representatives Neil Williams AMVESCAP PLC Sam
Williams Metro Atlanta Chamber of Commerce
Mission Make Atlanta region a Premier Center for
the Arts, and for it to be recognized as such
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Regional Arts Task Force Utilized Pro Bono
Consulting and Input From Over 500 Stakeholders
Benchmark City Analysis
Community Listening Sessions
Stakeholder Interviews
Task Force Meetings
Task Force Recommendations
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Regional Arts Task Force Voted to Cover Three Key
Challenges Facing the Arts
Shared Vision Strategy
Regional Leadership
Sustained Regional Funding
Task Force Votes
25
42
17

• Vision
• Marketing
• Education
• Infrastructure

7 6 4
9
Task Force Created a Vision Statement Based On
Key Elements
Promotes the Arts as a critical part of community
Promotes excellence
Arts Culture will be recognized as defining
elements of the quality of life in the Atlanta
region
Ease of access throughout the region
Brand Atlanta to Atlanta
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Task Force Established Key Strategic Objectives
Education
Expand and integrate the offering of arts and
culture education programs for children and adults
Public Awareness
Increase public awareness about the benefits and
impact of the arts across the region
Improve promotion of arts and culture events
expand audiences by increasing the coordination
among arts organizations
Marketing
Infrastructure
Provide easy access to comprehensive arts
information improve utilization of venues
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Regional Arts Task Force Voted to Cover Three Key
Challenges Facing the Arts
Shared Vision Strategy
Regional Leadership
Sustained Regional Funding
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Task Force In Solid Agreement On Leadership
Structure
Do we need a regional leadership structure?
Should initial scope be city plus 5 counties?
100
100
0
0
Yes
No
Yes
No
Which leadership model?
Ownership of organization?
100
96
0
4
Small Board
Open Committee
Stand-alone
Housed
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Selected Leadership ModelInitially Funded From
Private Philanthropy
ARTS CULTURE LEADERSHIP ALLIANCE, Inc.
Six Arts and Culture Leaders
Six Business Leaders
Six Government Leaders
Two At-Large positions
Paid Permanent Staff Organization
2-3 people
Public Awareness/ Audience Building Working Group
Marketing Working Group
Infrastructure Working Group
Funding Working Group
Education Other Working Groups
Existing Regional Arts and Culture Groups And
Organizations
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Criteria for the Arts Culture Board Members
Criteria
Arts Culture

• Exec Dir of at least 1 org lt1, 1-5, gt 5 m budget

• Regional viewpoint represented

• At least 1 professional artist (any discipline)

• Rotating terms 2-3 years

• Variety diversity of disciplines

• Different perspectives/ cultures/ geography

• Woodruff Arts Center representation

• Cultural representation (History, Science, Zoo,
  etc.)

15
Leadership Alliance Will Oversee Ecosystem
Initiatives Rather Than Individual Grant Making
1 Grant-Giving Model Available Funds
2 Ecosystem Funding Model Available Funds
Ecosystem Initiatives 1.) Advance more than one
Strategic Objective 2.) Impact throughout
region 3.) Collaboration among several groups
Org B
Org C
Org A
Org D
Org E
Org G
Org F
Org H
Organizations A-Z
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Three Key Criteria Will Be Used to Evaluate the
Relative Strength of Different Initiatives
1. Advance more than one Strategic Objective?
2. Impact throughout the Region
Strong Initiative
Fair Initiative
3. Collaboration Among Several Groups
Weak Initiative
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Regional Arts Task Force Voted to Cover Three Key
Challenges Facing the Arts
Shared Vision Strategy
Sustained Regional Funding
Regional Leadership
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There Are Three Areas That Must Be Funded
Funding Need
Funding Source
Private Philanthropy
1.)
Leadership Organization Operating Costs
Combination Corporate, Government, Philanthropy
Near-term Initiatives
2.)
Long-term Initiatives
Sustained Regional Funding
3.)
2 yrs.
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Other Cites Have Pursued Public Funding Devices
City
Funding Device
Outcome
Denver
Sales tax

• 38m annually to 300 organizations

Salt Lake
ZAP tax (Zoo, Arts Parks)

• 2001 funded 113 orgs and 12 bond projects with
  15.5 million

St. Louis
Property tax

• 2.50 per 1,000 of assessed value generates 40
  million annually

Broward County, FL
Music purchase, video rental tax

• Generates 2 million a year

Kansas City
Bistate 2 tax

• 50 million annually expected, up for vote

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A Number of Conditions Need to Be in Place Prior
to Proposing Additional Public Support

• SunTrust is sponsoring additional Public Funding
  research in conjunction with Research Atlanta,
  Georgia States Michael Rushton and the Alliance
  for Cultural Excellence
• The Funding Working Group within the Arts
  Culture Leadership Alliance structure will
  address the need for additional funding

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The Task Force Voted Top Metrics To Gauge
Progress Success
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Ticket sales earned income
1
Of new attendees to events by group
2 (tie)
14
Number of media references
2 (tie)
14
Economic impact to the region
4 (tie)
10
Number of collaborative events
4 (tie)
10
Contributed income from individuals
6 (tie)
9
Number of programs in schools
6 (tie)
9
8
Amount of grants (local national)
8
7
Number of patrons attending 3 orgs
9
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Next Steps For the Task Force
Appoint Board Chair and other Board
members Select Executive Director Fill out
Working Groups Launch Near-Term
Initiatives Establish Baselines for Measuring
Progress
Reconvene Task Force in 1 Year to Gauge Progress