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GLASS PRODUCTION GROUP GPG

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Strong Drinktec boosts confidence and investment. Top decision-makers from all over the world a full turn-out ... Attractive and cozy bar ... – PowerPoint PPT presentation

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Title: GLASS PRODUCTION GROUP GPG


1
GLASS PRODUCTION GROUP (GPG) Drinktec Munich,
Germany, September,14-19 2009
2
Drinktec report figures
  • Strong Drinktec boosts confidence and investment
  • Top decision-makers from all over the world a
    full turn-out
  • Around 60,000 trade visitors from 170 countries
  • Proportion of international visitors rises to 55
    percent
  • Exhibitors "Life is coming back into the sector

3
Drinktec closing report
Drinktec 2009 has gathered together the top
decision-makers in the international beverage and
liquid food industry in Munich and in doing so
has given the sector renewed impetus. "Virtually
all the CEOs and Presidents from companies around
the world turned out here," was the unanimous
opinion of the exhibitors, all of them praising
the "extremely high" quality of the visitors.
Intensive talks were held at many stands, laying
the foundations for upcoming investment
decisions many of the exhibitors reported they
had signed up business agreements at the fair.
Even though the climate as regards investment is
still cautious, drinktec 2009 has marked a
turnaround in decision-making. Drinktec confirmed
its reputation as the worlds most important
business and information platform for the sector
in impressive style. It is the world 'summit' for
the beverage and liquid food industry in this,
too, exhibitors and visitors alike were agreed.
Volker Kronseder, Chairman of Krones AG and
President of the Advisory Board of drinktec 2009,
described how he saw the mood in the halls
"People are no longer paralysed with shock, life
is coming back into the sector." It is a view he
shares with many of his colleagues in the sector.
Menno Holterman from Norit also sees light on the
horizon after drinktec 2009. "Theres more
appetite for investment again, so long as the ROI
is right. We have signed up a number of
contracts. A glance at the visitor numbers
confirms the picture seen in the halls. In terms
of international representation, drinktec was
able to expand still further, from an already
high level. 33,000 trade visitors journeyed to
Munich from abroad they came from a total of 170
countries. This again significantly raised the
proportion of international visitors to 55
percent. There were particularly strong rises in
visitor numbers from China, India, the US, South
Africa, Mexico and the United Arab Emirates, and
from South America and Africa. In terms of
visitors from Germany, however, the figures
reflected the expected fall. Around 27,000
visitors in total came from Germany. Overall,
over the six days of the fair, the trade fair
attracted around 60,000 visitors.
4
The main task of GPG
The main task of GPG is to satisfy the demand of
Russian, CIS and European food and beverage
manufacturers for high-quality glass containers.
GPG aims to become the leading glass manufacturer
in Russia and CIS, as well as to be a significant
supplier to Europe. For this reason GPG
participated in the biggest European exhibition
Drinktec 2009 to present the company from
Russia strong, professional, growing, reliable,
producing high quality glass. We have proudly
presented our products, our company and our
country.
5
GPG stand
  • GPG stand corresponded to our targets
  • Central location in Hall A2
  • Island position opportunity to have visitors
    from 4 streams
  • Beautiful design helped to attract attention
  • Well planned and organized made it convenient
    to work with clients
  • Good exposure of products , POS and demo
    materials
  • Comfortable place to welcome clients tables,
    chairs, hospitable bar, meeting rooms
  • Professional staff

6
POS and demo-materials
GPG POS-materials flyers, booklets,
letter-heads, mini-discs, pens, bags, souvenirs,
VIP presents - all made in the corporate style,
as well as demo-materials corporate video, Power
Point presentation, map, flags, corporate
uniforms of the hostesses all this together
with the stand created one GPG corporate style ,
attracted visitors attention, gave a high-level
impression to the customers and provided them
with detailed information.
7
Professionalism
GPG made a wise decision to bring to Drinktec
the specialists from different departments of
the company sales, logistics, finance,
technology , marketing, the directors from GPG
factories- all of them were busy at the
exhibition and together we could answer multiple
questions from the customers , make new contacts
and follow up with the leads.
8
Hospitality
  • GPG stand was created to welcome the guests . It
    operated as a hospitable island for the
    visitors
  • Beautiful, smiling hostesses and interpretors,
    speaking several European languages
  • Attractive and cozy bar
  • Helpful barman and barman assistant offering
    tasty food and good quality drinks
  • GPG team ready to offer quests a comfortable
    seat, a drink, a snack and of course any
    companys information .

9
Opportunity to meet customers
GPGs participation in Drinktec gave an
opportunity to invite existing customers to the
stand to show once again the companys high
standards and professional approach. Our
customers who accepted the invitation to visit
GPG stand gave us the best compliments. We had a
chance to welcome them on a proper level, to
discuss with them our cooperation, to give them
presents and to have the basis for future work.
10
Interest
GPG targets to expose the market. We wanted by
this exhibition to attract attention to our
company, to our product , and we have reached
this aim.
11
Leads
During 6 days of Drinktec GPG has received
approximately 400 leads, who might be interested
in cooperation. The geography is very
wide Germany, UK, Ireland, Lithuania, Latvia,
Finland, Iceland, Estonia, Rumania, Netherlands,
Belgium, Slovenia, Moldova, Italy, Denmark,
Switzerland, Norway, Sweden, Poland, Ukrain,
Spain, Portugal, France, Austria, Greece,
Lebanon, Saudi Arabia, Egypt, Israel, Turkey,
Iran, Jordan, Morocco, Syria, Tunisia, India,
America. The main task is to follow up the leads
and let the interest grow into cooperation
12
GPG Team Creation
GPG, uniting 3 factories and 2 Trade Houses, had
an opportunity to work together at the exhibition
and to combine the affords to reach the
companys targets. We were together at work and
at leisure, we helped each other and shared
experience. This is how a team is built.
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