ULI Sixth Annual Conference

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• ULI Sixth Annual Conference
• Place Making Developing Town Centers, Transit
  Villages and Main Streets
• September, 2004

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Forest City Enterprises, Inc.

• 6 Billion Portfolio
• 18.1 million square-feet of
• retail stores
• 9.4 million square-feet of
• office buildings
• 37,000 rental apartments
• 3,000 hotel rooms
• Properties in 21 states and
• the District of Columbia

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Prime Central Location
10 Minutes from Downtown Denver, 20 Minutes from
DIA
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Stapleton Development Plan

• 12,000 Homes and Apartments
• 10 Million SF Office
• 3 Million SF Retail
• Over 1,100 acres of regional parks and open
  space
• 4 Billion 25 to 30 years

East 29th Avenue Town Center
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First Stapleton Town Center East 29th Avenue
Town Center
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For - Sale Housing Program
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

• 25 acres
• Main Street 2.5 acre
• Town Green
• 175,000 SF Retail/Restaurants
• Grocery Anchored
• 330 Apartments
• 200,000 SF Offices

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For - Sale Housing Program
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

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For - Sale Housing Program
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

• Design
• Expensive
• Difficult Cost Allocation
• Challenging Proforma

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For - Sale Housing Program
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

• Market
• Multi Product Type
• Retail
• Residential
• Office
• Each Must Work

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For - Sale Housing Program
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

• Design
• Shared Parking
• Residential

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For - Sale Housing Program
East 29th Avenue Town Center - Design
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

• Design
• Third Party Issues

• Third Party Issues

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For - Sale Housing Program
East 29th Avenue Town Center - Design
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

• Typical King Soopers

• Third Party Issues

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For - Sale Housing Program
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

• Design
• Third Party Issues

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For - Sale Housing Program
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

• Design Details
• Street Widths
• Sidewalk Widths
• Building Set Backs
• Parking Orientation
• Glass Reflectivity
• Banners
• Landscape/Plantings

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For - Sale Housing Program
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

• Design Details
• Signage/Canopies
• Architectural Diversity
• Benches
• Light Standards
• Trash Receptacles
• News Stands

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For - Sale Housing Program
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

• Construction
• Commercial
• Residential
• Who can do it?

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For - Sale Housing Program
East 29th Avenue Town Center Why?

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

• Contractually Required
• Long term value creation strategy
• Catalyst for residential sales

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For - Sale Housing Program
East 29th Avenue Town Center

• Broad diversity of housing
• 12 residential product types
• 18 homebuilders
• Fine Grain Product Segmentation
• Prices from the low 100,000 to over 1
  million
• Lot price 16 - 25 of projected
• home value

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Denvers Future
A National Model for Smart Growth