American Red Cross 2.0. Lead and Empower

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American Red Cross 2.0. Lead and Empower
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What about you?

• Name
• Chapter
• How do you describe yourself as a Red Cross
  volunteer?
• How many years have you been volunteering for the
  Red Cross?
• What has drawn you to stay connected with the
  organization?

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One Red Cross Our Red Cross
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One Red Cross

• The case
• The strength of the American Red Cross is its
  network of chapters and volunteers delivering
  lifesaving services in communities nationwide. To
  ensure the chapter network remains strong and
  vibrant, the Red Cross is working to more closely
  align operations across the organizationsuch as
  service delivery, fundraising, and volunteer
  recruitmentto be the most efficient and
  effective.

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One Red Cross

• The vision
• The goal is an American Red Cross where every
  chapter has the budget required to deliver vital
  Red Cross services every day where it raises
  more money by speaking to donors with one voice
  where it saves time and money by streamlining
  back-office work across the organization and
  where compelling and consistent marketing
  messages tell the Red Cross story more powerfully.

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How does the Organization look like?
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Red Cross Field Governance Structure
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President and CEOs Strategic priorities

• 1. Bring Biomedical Services operations into
  compliance with the FDA.
• 2. Achieve financial stability
• 3. Increase donations
• 4. Revitalize our brand
• 5. Overhaul IT
• 6. Improve teamwork

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Red Cross Favorability Rating among young people

• Red Cross support among young people continues to
  be strong
• Younger Americans have more trust in the Red
  Cross (83 for 18-44 year olds)
• Younger Americans tend to recall very favorable
  Red Cross stories (45 for 18-34 year olds).
• Younger Americans show the highest interest in
  donating blood (43 for 18-44 year olds).
• Younger Americans are most likely to view Red
  Cross as an organization they want to be a part
  of (40 for 18-34 year olds).
• Results are based on an omnibus telephone
  survey of 1,004 US adults 18 years and older,
  conducted by ORC International January 9-12,
  2009. Margin of error is /-3.1t at the 95
  confidence level.

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Lines of Service

• Disaster/Preparedness
• International
• Blood
• Health Safety
• Service to Armed Forces

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Tell us more

• What skills can youth volunteers bring?
• What skills can youth develop from volunteering?

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Your Area of Expertise

• Write down on an adhesive 1 to 3 area(s) of
  expertise that you have
• For example Youth on boards, blood drives,
  Scrubby Bear, etc
• Place the adhesive somewhere visible

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Find Your Trio

• Your piece of paper will have a name on it this
  name is part of a trio
• Find the rest of your trio!
• For example Bacon, lettuce, tomato
• Introduce yourselves and mention your area(s) of
  expertise
• If you have similar expertise trade group
  members!

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Consulting Session

• Identify one person to be the client (dont
  worry, everyone will get a chance ?)
• The other two will be consultants
• The client will take 11 minutes to discuss a
  service project in a line of service at his/her
  club field unit
• Consultants discuss how you can take that project
  to the next level
• Write down challenges, solutions, wish list
• Switch until each group member has a chance to be
  the client
• Identify one challenge to share with the rest of
  the group

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Report on Challenges
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Questions?

• Facilitators insert your contact information