Insight Consulting

1
Insight Consulting

• Presented By
• Garrett Hamilton
• Nick Haseltine
• Sheri Lewis
• Amanda Walton

2
Introduction

• Darren Skanson
• - Heavy Metal to Classical New Age
  music
• Colorado Creative Music
• Digital Revolution
• Radio Stations
• Distributors
• Running a business

3
Introduction Continued

• Branding (creating an enterprise)
• Appealing to his customers
• Darrens goals and dilemmas along the way

4
Economics

• Ease of Entry
• - Technological changes
• Competition
• - Major, Independent, Micro, and Vanity
  Labels
• - MP3 Downloaders

5
Current Financial Status
Colorado Creative Music Income Statement For the
Year Ended December 31, 2000
6
Current Financial Status
7
Strategic Plan

• Objective
• What?
• To create a profitable record label
• Position for future growth
• Create Sale ability
• When
• Three Years
• How Much
• Not to exceed 150,000

8
Strategic Plan

• Deliverables
• New Website
• Promotional Director
• New Artists
• New Venues
• Growth of Distribution Channels
• Continued Technological Advancements

9
Strategic Plan

• Milestones
• Website Completed
• Promotional Director

10
Project Management
New Artists Andy Skanson
Sell
Promotional Director Skanson 90 days
Website Skanson Advisor 90 days
Venues Director 90 days
Continued Growth Formal Distribution Channels
Informal Distribution Director Skanson
Technological Advancements Staff
11
Website Production

• Original Website
• Contents
• Appeal
• What purpose it served?
• What are problems with it?
• www.ccmbiz.com

12
Website Production Continued

• New Website
• Contents
• Appeal
• What purpose it serves
• Why and what was changed
• http//it.snhu.edu/classof2006/haseltinenicholas/i
  t480a/ccm

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Technology

• Building a community/ fan club
• Interactive CD
• MP3s
• Future of music industry

14
Promotional Director

• What type of director are we hiring?
• What purpose will this serve?

15
Artists

• Strengthen the Product Line
• Possible Revenues Incurred
• Generate more people
• Attracts different groups of people
• Other Artists
• Different Genres of music
• Possible to create groups or bands

16
Venues

• Current Venues
• Prospectus
• Greater Exposure

17
Informal Distribution

• Who?
• Gift Shops/Card Stores
• Florists
• Cafés
• Why?
• Customer Demographics
• Market Pressures
• Where
• National (Venue Locations)

18
Future Financial Status
19
Future Financial Status
20
Fuzzy Logic

Problem Fuzzy Logic Tool Inputs
Outputs Results
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Final Thoughts
New Artists Andy Skanson
Sell
Promotional Director Skanson 90 days
Website Skanson Advisor 90 days
Venues Director 90 days
Continued Growth Formal Distribution Channels
Informal Distribution Director Skanson
Technological Advancements Staff
22
Questions or Comments?
Thank you for your time and attention. Please
feel free to ask any questions.