Pfizer Inc'

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Pfizer Inc.

• A. Estrella, M. Gaspar, A. Lyons, F. Maqsudi, R.
  Nepveux, A. Trujillo

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Corporation Size

• Pfizer employs 98,000 people worldwide
• Total revenues 52,415 million
• Total profit 19,337 million
• Assets 114,837 million
• Stockholders Equity 71,358

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Main Products

• Lipitor High Cholesterol
• Norvasc High Blood Pressure
• Viagra Erectile Dysfunction
• Celebrex Arthritis
• Zoloft Depression Anxiety

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Major Subsidiaries
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Market Segment

• Pharmaceutical industry
• Oligopoly
• Competition

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Market Geographic Sales Coverage

• Pfizer is an international based organization
• Headquarters located in New York
• 5 different regions
• United States
• Europe
• Africa/Middle East
• Latin America/Canada
• Asia
• Each Region has different strategy
• Strategy based on regions economy, culture, and
  community
• Each strategy needs to be different because all
  regions are very different

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International Sales
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Major Competitors
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Competitors Products

• Apotex
• Produce over 260 generic pharmaceutical products
• GlaxoSmithKline
• Zantac Ulcer Prevention/Treatment
• Advair Asthma Medication
• Paxil Antidepressant
• Novartis
• Diovan Hypertension, cardiovascular metabolism
• Glivec Chronic Myeloid Leukemia
• Exelon Alzheimers Disease
• Bayer
• Aspirin Pain Reliever
• Yasmin Birth Control
• Alkaseltzer Gastrointestinal Relief
• Merck
• Gardasil HPV Vaccine
• Singulair Asthma Medication

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Economy Growth and Profitability

• Economy growth is declining
• Profitability is lowering also
• Many new problems emerging
• Higher unemployment
• Weakening demand for factory goods
• Stock prices tumbling
• 70,000 increase in jobs
• But still a interest rate cut
• People are becoming less dependent on
  prescription drugs

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Industry Structure

• Capacity
• Total Market Revenue 52.5 billion
• Pfizers Revenue 37 of total market revenue
• Fairly Capital Intensive
• Skilled, Educated Labor
• Key Customers
• McKesson
• Cardinal Health
• Amerisource Bergen

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Industry Statistics
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Pharmaceutical Product Sales

• This ranking created by Total Perscription (TRx)

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Company Profitability

• Gross profit dropped from 2004 to 2006
• Total net income varied
• Dropped from 2004 to 2005
• Increased from 2005 to 2006
• Shows that Gross profit doesnt directly affect
  net income
• In 2006 company ended with a little over 19.3
  million in net income

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Annual Income Statements
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Environmental Trends affecting the Industry

• Social Trends
• FDA Regulations
• Government Regulation of Pricing
• Competitors
• Population Distribution

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Government Regulations

• US Department of Health and Human Services FDA
• Pricing Regulations  Patent Protection Litigation

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E-Business

•  In December of 2005, Pfizer spent five million
  dollars putting radio frequency identification
  tags on Viagra shipments into the US in order to
  stop counter fit drugs from entering the market
• Five million counterfeit pills were confiscated in
   the first year
• Currently working on a real-time infrared system
  for monitoring chemical reactions and a smart
  chemical structure drawing system

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Resources

• Hoovers Online http//proquest.umi.com
• Standard Poors www.netadvantage.standardandpoo
  r.com
• National Association of Chain Drug Stores
  www.nacds.org
• Pfizer Home Page www.pfizer.com
• Fortune 500
• Information Week www.informationweek.com
• www.bio-itworld.com