Sentenced to cooperate

1

• Sentenced to cooperate
• The Paint Recycling Program
• In Québec
• By
• Georges Portelance
• Executive director
• Toronto, October 16th 2006

2
Presentation Outline

•     Background of the Program
•     The Regulation
•     The reality Sentenced to cooperate  
•     Some Results
•      Conclusions

3
Paint by numbers
60 M
Litres of paint sold in Québec per year (15.8
million gal)
15 M
Number of paint cans sold per year
7
Estimated proportion of leftover paints
13 500
Tons of waste avoided in the past five years
3 300
Tons of paint and cans collected in 2005 (or 680
000 gal or 4 of sales)
1 040
Recycling depot in 2006
546
Participating municipalities
87
of transformed waste
43
Manufacturers and retailers reporting data
0,50
Litres per person in Québec
0.25
Industry self-imposed eco-fee per can
4
Background

• A Voluntary program
• Industry decision to do something
• (Industry leadership)
• Voluntary temporary financing
• (with incentives)
• Benefits
• Leverage with Governments (Municipal
  Provincial)
• Possibility to adjust the system
• Credibility with Government and members

Normand Maurice
5
The Regulation (2000) Main objectives

• Give Brand owners the responsibility to
• Reduce the quantity of residual material to be
  eliminated.
• Encourage the recovery and reclamation of
  discarded paint containers and paint.

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The Regulation additional features
Regulation applies to Businesses that sell paint,
Brand Owners or First Sellers The regulation
applies to architectural paint sold in retail
outlets Regulation gives those businesses the
responsibility to recover or see to the recovery
of unused paint and paint containers A business
can be exempt from the regulations if they join
an (approved) organisation whose function is to
implement or contribute to the implementation of
a recovery system.

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Éco-peintures Mission
A non-profit Organisation, created by the Paint
Industry in Québec to implement ..or to
financially contribute to the implementation of a
recovery and reclamation system, in accordance
with conditions determined in an agreement" (with
the government)
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The reality sentenced to cooperate
Role Foster, encourage
Government
Recovery and reclamation of discarded paint
containers and paints, Regulation respecting the,
R.Q. c. Q-2, r.20.01
Retailer
Role Participate, support
4 retail chains 350 drop off points
Manufacturer
Éco-Peinture
Municipality
Role Finance, results
Eco fee 43 members
Role Endorse, engage
550 Municipalities and counting!
Consumer
Peintures Récupérées
Role Engage, act
Role Collect, Transform
Collect 0.47 kg per person
The active player involved in making it happen
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Éco-peinture in action
Customer buys paint
Éco-peinture finances Municipal recycling bins
0.25 eco fee is included in the price of the
product
Retail store, municipalities, planned collections
Peintures Récupérées recycles materials
0.25 eco fee
Sorting , classifying, extracting, revitalizing,
recycling, reselling
Revitalized paint
Recycled paint re-enters market and gets exported
Recycled materials
Québec and other markets
Plastic, metal
10
Sharing Information Regional governments,
Municipalities
Power of knowledge
A new database
Weight Where
Progress Reports
Product Quantity Origin Non-Program Etc.
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Some results

• 2002 2003
  2004 2005 2006
• Paint market (M litres) 59,0 58,9
  60,0 60,0 59,5
• Collection points 350
  659 785 50 1 048
• Total Collected (kg tons) 2 003 2 130
  2374 3300 3 700
• of objective (paint) 29 28
  33 57 63
• Collected kg/person 0,28 0,30
  0,39 0,44 0,50

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More results
A. Environmental impact
Reduction of waste burial 13 500 t over 5 years
Revalorisation of paint 62 or 8 400 t
Revalorisation of metal cans 25 or 3 375 t
B. Economic impact
Paint recycling program 45 jobs
New technology robotics
Cost to society 0
C. Social impact
New business models Extended Producer
Responsibility and Product Stewardship
Consumer alternative to paint elimination
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Sharing Risks and Rewards

• Realistic approach
• In cooperation with Government, Industry get most
  of the Risks
• Govt gets most of the rewards
• Realize that business is not only about profits
• Government is not only about Controls
• Individuals often make the difference

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Conclusion

• Successful program because
• - Leadership within the industry, showing
  environmental concern
• - Good understanding of different roles and
  responsibilities of Industry and Government .
• - System is simple