Publicizing Your Club

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Publicizing Your Club

• Public Relations in your Rotary club

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Public Relations Developing a message and
finding an appropriate way to deliver it is
public relations in action.
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• When promoting your clubs story consider
• Impact
• Interest
•   Proximity Pertinence

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• The following Rotary stories are most
  effectively promoted
• 1. 1.Outstanding volunteers
•       2.The interaction between people in
  developed and developing countries
•          3.Local Rotary and/or Rotary Foundation
  projects
•        4.Rotary exchange program individuals,
  such as Youth Exchange students, ambassadorial
  Scholars or GSE participants
•      5.Human interest stories of people
  benefiting from Rotary service
•      6.PolioPlus activities, particularly in
  polio-endemic areas
•  

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Communicating with the Media
Lead Most Important Information
Additional Fact
Background
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Writing a Press Release

• Senders name in left upper corner
• Headline
• Lead paragraph
• What or Who
• Where
• When
• Why
• Additional paragraphs

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Feature Idea Letter

• Summarize your idea
• Explain reader interest
• Detail significance
• Provide a few details
• Possible photo opportunities

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Photographs

• Plan in advance
• Use a professional photographer
• Capture action
• Be creative
• Be mindful of deadlines

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Develop a Media List

• Contact list
• Newspapers
• Radio Stations
• TV Stations
• Names, phone and fax numbers

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Contacting the Media

• Be persuasive, persistent, friendly
• Journalists preferred way of contact
• E-Mail
• Phone
• Mail
• Fax

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Conducting Interviews with Media

• Be informed
• Be articulate
• Use club, district, International officers
• Also Ambassadorial Scholars, GSE members, Youth
  Exchange students
• If using non-Rotarian, make sure they know the
  Rotary story.

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Crisis!

• Have a straightforward response
• Dont speculate
• Use a neutral or positive message
• If surprised, dont give a quote immediately
• Avoid commenting on rumors
• Avoid saying No comment
• Dont panic stay calm

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Questions?