Internet Payment Server

1
Internet Payment Server
Public FTAA.ecom/inf/108 October 24,
2001 Original Spanish Translation FTAA
Secretariat
Source Cifra Consultants for OCA

• Panama OCA Card
• October 24, 2001 Uruguay

2
OCA Card
Source Cifra Consultants for OCA

• The card used by Uruguayans
• 100-owned by Bank of Boston
• 600,000 OCA cards in the market
• 62 of Uruguayan card-holders have the OCA card
• 51 of the money paid with credit cards
• 54 of credit card transactions
• 89 of businesses claim it is the card most
  used
• 75 of businesses indicate they are most
  satisfied with this card

3
Source Cifra Consultants for OCA

• Computer Access
• 690,000 Uruguayans of a total of 3,000,000

23 77
4
Source Cifra Consultants for OCA

• 48 surf the Internet
• 360,000 web surfers
• 48.0
• 52.0

5
Source Cifra Consultants for OCA

• Only 4 made a purchase
• 29,000 buyers OnLine
• 48.0 48.0
• 4.0

6
Source Cifra Consultants for OCA

• 21 would buy if it were more secure
• 150,000 potential buyers
• 48.0 30.0
• 22.0

7
Security is the main inhibitor

• Three out of five potential buyers said they
  would buy on the Internet if it was more secure

8
From the Business Mans Perspective

• With a low volume of sales, thousands of dollars
  cannot be invested to authorize on-line
  transactions.

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OCA Payment Server

• OCA
• OCA Digital Certificate

Buy without entering your card number
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Support for trade

• The Payment Server deals with the complexities
• Use of the Payment Server at no additional cost
• Strong multimedia advertising campaign
• OCA assumes all risk of fraud and returns
• Only for purchases in Uruguay

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OCA Card offers a new way to shop

• This symbol identifies the e-commerce sites where
  you can pay securely with the OCA card. Look for
  this symbol and shop with confidence because you
  will never need to use your card number on the
  Internet