Users vote for their favorite celebritiesmovies. AsiaStudi

1
AsiaStudios Brand Activities
Red Envelops Voting/Scoreboard system Asian Mo
vie Night
Lessons

2
Red Envelops

• Red Envelops are given out with money in them
  during Chinese Lunar New Year
  
• AsiaStudios offered free give away instead of
  money
  
• Medium Restaurants, Stores
• Audience Young, Urban
• Results 10K highly qualified viewers

3
Voting/Scoreboard system

• Users vote for their favorite celebrities/movies
• AsiaStudios collect 100k votes per month
• Medium web site
• Results understand preference, data can be used
  to sell better

4
Asian Movie Night

• Movies are distributed to colleges across the
  nation
  
• Events are used to promote new Asian movies
• Medium off line
• Audience college kids
• Results Promote movies, entice new customers

5
Lessons
Ads, Promo,Events
Email, Viral Mkt
Web Site