SRA Web Site Redesign

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SRA Web Site Redesign

• Meeting with Scott Harrell
• January 14, 2002

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Introduction

• Scott Harrell Associates
• Now in 10th year in the Los Angeles area.
• Educational and Career Focus on
• Communications The Arts
• Design Technology
• BA in Communications Chico State Univ.
• 17 years Graphics Design experience
• 21 years computing experience

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Background

• Early Career
• Cox Cable Santa Barbara
• started working with computers in 1980
• Computer systems trainer
• Graphics via Apple Macintosh 1985-89
• Desktop Publishing
• Catalogs/Magazine Advertising

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Background, contd

• Relocated to LA in 1989
• Several years at a Westside Graphic Design firm
• Launched graphic design computer consulting
  operation in 1992
• Clients include
• Apple Computer/Disney/Quarterdeck Office Systems
• Lorber Industries/Bijan Fragrances
• ad agencies and design firms,
• fashion and textile companies,
• computer and software startups, a few industrial
  companies
• Even a stint at a dot-com.

5
Current Services

• Graphic Design
• Print and Online
• Packaging, Collateral
• Advertising and Marketing
• Web Interactive
• Involved with the Internet since 1996
• Building web sites since 1999

6
Strong technical skills

• Knowledge of many graphics and web design
  programs
• PC and Mac fluency
• More technical than average Graphic Designer
• But - more artistic than most techies

7
Creative Philosophy

• Emphasis on successfully communicating message
  and image(not showcasing technology for its own
  sake)
• Holistic approach incorporating
• marketing and branding
• Focus on unique strengths and talents of your
  organization, and communicate that image or
  identity with impact, clarity, nuance and depth.

8
Special Note

• Life-long love of architecture
• As suburban kid in New Jersey, watching new homes
  go up
• Awed with the great skyscrapers of Manhattan.
• Avid enthusiast of LA and Santa Barbara
• True Convergence
• Architectural Design
• Graphic Design
• Computer Technology
• Web Architecture

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First Analysis of SRA

• Extremely strong credentials
• Very diverse skills and talents
• Impressive roster of services
• A-list clients

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New Web Sites Objective (1)

• Effective Showcase
• Reflect the Quality of Work you do
• Educate viewing audience
• Incorporate main criteria as established by Ginny

11
New Web Sites Objective (2)

• Develop content for under-represented services
• Strategic Programming
• Facilities Resource Management
• Related services
• inventory/budget management
• move coordination
• code compliance

12
Established Criteria

• At a Glance similar to Quick Look _at_ Gensler
• Company Info
• People (NEW PHOTOS DIGITAL CAMERA)
• Services Info on the different services we
  provide
• Architecture
• Interior Design
• Planning
• Strategic Programming
• Facilities Resource Management
• Inquiries/Guestbook
• Project Portfolio
•  Clients Client Section (Secure Area) Current
  Project Links

13
Develop new content

• for under-represented services, i.e.
• Strategic Programming
• Facilities Resource Management
• Related services, such as inventory/move
  coordination/code compliance

14
Notes about Current Site
15
New Site Overview

• Strong Architectural Feel
• Clean design contemporary but elegant
• Combine solids and photographic imagery
• Copy presented in easy-to-read, web-appropriate
  formats
• Modular architecture for manageable growth and
  content maintenance
• Opportunity to showcase client successes and
  technical achievements

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Competition Gensler
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Conclusion

• Questions/Answers
• Thank you.