Web Design Resources for Small Businesses

1
Web Design Resources for Small Businesses

• By Maximilian Thyssen
• Yoel Flohr

2
Background

• Define objectives
• Set Budget
• Choose Server Environment
• Choose Software
• Choose Weblications
• Choose Marketing Activties

3
GNU General Public License

• intended to guarantee your freedom to share and
  change free software--to make sure the software
  is free for all its users.
• Designed to make sure that you have the freedom
  to distribute copies of free software (and charge
  for this service if you wish).
• That you can change the software or use pieces of
  it in new free programs
• If you distribute copies of such a program,
  whether gratis or for a fee, you must give the
  recipients all the rights that you have. You must
  make sure that they, too, receive or can get the
  source code.
• Also, for each author's protection and ours, we
  want to make certain that everyone understands
  that there is no warranty for this free software.
  If the software is modified by someone else and
  passed on, we want its recipients to know that
  what they have is not the original, so that any
  problems introduced by others will not reflect on
  the original authors' reputations.

4
Thinks to conisder

• Indoor vs. Outsourcing
• Commercial vs. OpenSource
• Own Server, Virtual Server, Remote Hosting
• Reliabiltiy
• Support
• Own Knowledge
• Business Strategy

5
Using the right Software

• I use
• Macromedia Studio MX (approx. 900)
• Adobe Photoshop (approx 600)
• WS_FTP Pro
• WinRar
• Etc...

6
Software Dreamweaver
7
Content Management System
8
Content Management Software

• Seperates Design and Content
• Completely customizable
• Input content from any Computer
• No HTML Knowledge required
• Roles and Authorization
• Quality Control Mechanism
• A variety of Functions Tools

9
Do you need a CMS ?

• Do you want to update your site frequently ?
• How many People from your organization should
  have access to your Homepage ?
• Do you need different authorization levels ?
• Do you need Quality Control Mechanism ?
• Are you familiar with HTML, PHP, MySQL, ASP, etc
  .. ?

10
Which CMS

• Commercial or OpenSources
• From the Rack or Selfdesigned
• On what Server Environment should it run? (Own or
  Remote HostingUnix/Windows)
• What features/Add-Ons do you need ?

11
Self Producing

• Can be a perfect match
• Adjust to your organizations special needs
• Long production process
• Very expensive
• Changing Environments

12
Commercial Packages

• Between 99 and XXXXXXX
• For Own Server or Remote Hosting
• Running on own Server or Remote Hosting
• No reference to software Weblication necessary.

13
Reddot.com
14
Differences between CMS Portal Software

• CMS concentrates on the Content, Navigation,
  Design aspect
• Portal Apps include different additional features
  like user registration, forums, download
  sections, etc...

15
Portal Apps

• Mainly for Small Businesses and non-profit
  Websites.
• Easy to install
• Easy to adjust design
• A complete Interenet Project
• Many FREE Projects available

16
(No Transcript)
17
(No Transcript)
18
(No Transcript)
19
Forum
20
Commercial

• vBulletin (Php/MySQL)
• Owned Licence 160

21
Free Forum
22
Chat Systems
23
Free Chat Systems

• e.g. Dialogoo
• Advantages
• Good for basic functions
• Banner / Ads free
• 100 customized look

24
Free Chat Systems

• Disadvantages
• Not usually laid out for more than 30 users
• Not reliable
• Your users are transfered to a different server
  (mostly IRC)

25
Commercial Chat Systems

• E.g.Webmaster Incorporated
• Advantages
• Relyable
• Users can either chat on own server, or on very
  fast chatservers.
• More functions / users supported

26
Commercial Chat Systems

• Disadvantages
• Costly
• Cant customize as much (usually no open source)

27
eShop Systems
28
free E-shop Systems

• E.g.phpshop
• Advantages
• Free
• managed through a web-based interface
• phpShop is under an open source license, and
  enjoys all the benefits of OS software.

29
free E-shop Systems

• Disadvantages
• No support
• Limited capacity

30
Commercial E-Shops

• E.g. Dotnetecommerce
• Advantages
• Well designed shop
• Easy to use admin web-interface
• Realyable
• Secure payment possible
• Unlimited number of items and categories

31
Commercial E-Shops

• Disadvantages
• Cost
• No opensource software depend on developer to
  develope patches / upgrades

32
Free Newsletter Systems

• E.g. Mailgust
• Advantages
• Free
• Very easy to install
• Multiple lists
• Different web access settings for different lists

33
Free Newsletter Systems

• Disadvantages
• Can be Poor / no support
• Poorly Customizable

34
MAILGUST
35
Commercial Newsletter Sytems

• E.g. Acmelist
• Advantages
• Regularly new patches / updates available
• Multiple languages available

36
Commercial Newsletter Sytems

• Disadvantages
• Cost

37
Notes

• Intelectual Property
• Fonts, Pictures, etc... Buyout Rights

38
Usefull Resources

• Scripts
• Hotscripts.com
• php.resourceindex.com
• Tutorial
• Webmonkey.com
• Open Source
• http//www.gnu.org/copyleft/gpl.html

39
The End

• Thank you for your attention !