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Title: LA CASA AGROTECH PVT' LTD'


1
LA CASA AGROTECH PVT. LTD.
  • Company Profile and Product Information

2
Who are we ?
3
Company Profile
  • La Casa is an existing firm dedicated to the
    production of Wheat Grass. La Casa has been
    formed as Mumbai based Private Limited Company
    located in the heart of Mumbai City.
  • La Casa is working hard to become a leading
    producer of wheat grass powder for the natural
    supplement industry as well as plant nurseries.
    By leveraging a well thought out business plan
    executed by a skilled management team.

4
OUR CORE VALUES
  • Ownership We accept personal responsibility,
    and accountability to meet business needs and
    have Passion for winning We all are leaders in
    our area of responsibility, with a deep
    commitment to deliver results. We are determined
    to be the best in all spheres of our work
  • Our Assets Our customers, distributors and
    employees are our most important asset. We add
    value through result driven training, and we
    encourage reward excellence. We give preference
    to our consumer needs and develop products to
    fulfil them better.
  • Team Work We work together on the principle of
    mutual trust transparency in a boundary-less
    organization. We are intellectually honest in
    advocating proposals, including recognizing
    risks.
  • Research, development and innovation Continuous
    innovation in products processes is the basis
    of our success Integrity We are committed to the
    achievement of business success with integrity.
    We are honest with consumers, with business
    partners and with each other.

5
Our objectives
  • Our objective is to assess the attitudes and
    beliefs about herbal products held by adults in a
    large metropolitan area. Survey questions were
    designed to assess perceptions of the safety and
    efficacy of herbal products, beliefs about
    appropriate use, and the extent to which
    participants believe physicians should be
    informed of their patients' use of herbal
    products.
  • Become a leading supplier of botanical perennials
    for the health/vitamin industry.
  • Enjoy work while making a good living.
  • It is our objective to become the leading
    provider of botanical perennials to the
    health/vitamin industry. This will be
    accomplished by providing quality plants at fair
    prices while exceeding customer's expectations.
  • The never ending pursuit of the highest
    concentration of botanicals in every plant.

6
Wheatgrass ??
7
What do cows eat?
8
History of the use of wheatgrass
  • King Nebuchadnezzar, an ancient ruler from the
    seventh and sixth centuries B.C., reportedly
    restricted his diet to grasses and attributed its
    benefits to the improvement of his mental health.
    The Essenes were also thought to have eaten
    wheatgrass in the first century A.D. Many people
    passed down the virtues of wheatgrass from
    generation to generation.
  • In the early twentieth century, Edmund Bordeaux
    Szekely unearthed an ancient text from biblical
    times that touted the benefits of eating grasses
    and specifically praised the benefits of
    wheatgrass.
  • In 1913, Dr. Willstatter found a beneficial link
    between chlorophyll in plants and haemoglobin in
    the bloodstream.

9
History of the use of wheatgrass
  • Dr. Charles F. Schnabel, an agricultural
    chemist, conducted important wheatgrass research
    in 1930. He fed wheatgrass to very ill chickens.
    The birds regained their health and increased the
    number of eggs that they laid. His results led to
    a boom in sales of powdered wheatgrass.
    Schnabels own wheatgrass powder was soon
    available in many drugstores. Schnabels wheat
    grass and cereal grass tablets soon became best
    selling multivitamin pills.
  • Mid 30s University of Wisconsin, Dr. George
    Kohler Grass Juice factor , quality of milk
    of cows in various seasons. (Cows that consumed
    a wheatgrass diet were found to birth more
    healthy calves and had increased milk production.
    A link was found in the better health of infants
    whose mothers drank milk that came from grass fed
    cows.)

10
History of the use of wheatgrass
  • 1940Rabbits injected with Grass juice factor
    induced OVALUTION. - Borasky, R. and Bradbury,
    J., 1942. Frozen Plant juice as the source
    of a rabbit ovulating factor. American Journal of
    Physiology 137637-639.
  • - Bradbury, J. 1944. The rabbit
    ovulating factor of plant Juice. American
    Journal of Physiology 142487-489
  • 1958, Dr. Ann Wigmore opened the Hippocrates
    Health Institute, and used wheatgrass as the main
    food to help cancer patients. Ann Wigmore
    witnessed the healing power of wheatgrass as her
    grandmother treated World War I soldiers with it.
    Wigmore later used wheatgrass as a natural
    treatment for her own colon disease. She
    contributed to theories regarding the health
    benefits of grasses and natural foods.

11
History of the use of wheatgrass
  • CEROPHYL Approved as accepted food by the
    Council of Foods of the American Medical
    Association in 1939.
  • LANDMARK REPORT April 10, 1940 99th meeting of
    the American Chemical Society. Grass As A Food
    Vitamin Content
  • 1950 Isolation of many factors which had
    many health related benefits.
  • - Colio, L. and Babb, V. 1948. study
    of a new stimulatory growth factor . Journal of
    Biological Chemistry 174 405 - 409
  • - A report that wheatgrass the
    growth of lactobacilli in the gut.

12
The value of wheatgrass
A LIFE SUSTAINING COMPLETE FOOD Wheatgrass
has PROTIENS, COMPLEX CARBS/ PLANT FATS 13
VITAMINS 17 AMINO ACIDS 10 MINERALS 100
ENZYMES PHYTOHORMONE ABSCISIC ACID
13
WHAT IS IN THE WHEATGRASS?
All vegetables are food factories. Each excels
in different nutrient areasGrass is a balanced
food containing broad spectrum of high quality
vegetable nutrition. Grass is a rainbow food
Steve Meyerowitz. The grain of grass contains
ALL the elements of which the body is composed
including revitalizing and rebuilding materials,
force producers for energy and also the
eliminators of waste acids. Grass and sprouts are
perfect foods. Ann Wigmore
14
WHAT IS IN THE WHEATGRASS?
Fifteen pounds of wheat grass is equivalent to
350 pounds of choicest vegetables. Only
one-half ounce of 40 protein dried grass would
supply 18,600 units of vitamin A, 113 milligrams
of vitamin C, and 5.7grams of the best quality
protein in the world. This is more vitamin A than
supplied by the entire 84.5 ounces of food in the
USDA recommended optimum diet and more vitamin C
than is supplied by the entire 30 ounces of
fruits and vegetables. Charles F.
Schnabel.
15
Nutrients in wheatgrass
  • Vitamins Vit C, E, Beta-carotene (A), Biotin,
    choline, Folic acid, B1-Thiamine, B2-Riboflavin,
    B3- Niacin, B6- Pantothenic acid, Vit K.
  • Minerals and trace minerals Zinc, Selenium,
    Phosphorus, Potassium, Calcium, Boron, Chloride,
    Chromium, Cobalt, Copper, Iodine, Iron,
    Magnesium, Manganese, Nickel, Sodium, Sulfur.

16
Nutrients in wheatgrass
  • Enzymes Peroxidase, Phosphatase, Catalase,
    Cytochrome Oxidase, DNAse, RNAse superoxide,
    Hexokinase, Malic dehydrogenase, Nitrate
    reductase, Nitrogen oxyreductase, Fatty acid
    Oxidase, Phospholipase, Polyphenoloxidse,
    Dismutase, Transhydrogenase, Phytochemicals
    Chlorophyll and Bioflavonoids.

17
Amino Acids and their function
Absenisic - anti cancer agent
Lysine - anti ageing /
cold sores Leucine - energy
and nerve stimulation Tryptophane -
skin and hair growth Phenylalanine -
thyroid function Theronine -
digestion and assimilation Valine -
brain/muscle co-ordination Methionine
- kidney and liver cleanser
Alanine - blood builder
Arginine - seminal fluid
Glutamic acid - mental alertness
Aspartic acid - energy Glycine -
energy Proline Glutamic -
absorption Serine -
brain stimulation Isoleucine -
growth in infants Histidine -
hearing and nerve function
18
The value of wheatgrass
  • KING OF ALL ALKALINE FOODS
  • The comparison of wheatgrass
  • Other alkaline foods

19
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21
Benefits of wheatgrass
22
Benefits of wheatgrass
  • Wheatgrass is a complete diet with no harmful
    side effects. It has all the vitamins and
    minerals that are required by the human body. It
    is rich in proteins, and contains about 30
    enzymes. It has 70 chlorophyll content.
    Wheatgrass also acts as an appetite suppressant
    and will help you maintain your body weight.
  • Optimises blood sugar levels
  • Reduces high blood pressure and enhance
    capillaries
  • It is an ultimate energizer for body and mind.
  • Is a powerful detoxifier, and liver and blood
    protector. The enzymes and amino acids found in
    wheatgrass can protect us from carcinogens like
    no other food or medicine. It strengthens our
    cells, detoxifies the liver and bloodstream, and
    chemically neutralizes environmental pollutants.

23
Benefits of wheatgrass
  • Offers the benefits of a liquid oxygen
    transfusion since the juice contains liquid
    oxygen. Oxygen is vital to many body processes
    it stimulates digestion (the oxidation of food),
    promotes clearer thinking (the brain utilizes 25
    of the body's oxygen supply), and protects the
    blood against anaerobic bacteria. Cancer cells
    cannot exist in the presence of oxygen.
  • Turns gray hair to its natural color again and
    greatly increases energy levels when consumed
    daily.
  • Is a beauty treatment that slows down the aging
    process when the juice is consumed. Wheatgrass
    will cleanse your blood and help rejuvenate aging
    cells, slowing the aging process way down, making
    you feel more alive right away. It will help
    tighten loose and sagging skin.

24
Benefits of wheatgrass
  • Increases red blood-cell count and lowers blood
    pressure. It cleanses the blood, organs and
    gastrointestinal tract of debris. Wheatgrass also
    stimulates metabolism and the bodys enzyme
    systems by enriching the blood. It also aids in
    reducing blood pressure by dilating the blood
    pathways throughout the body.
  • Restores alkalinity to the blood. The juice's
    abundance of alkaline minerals helps reduce
    over-acidity in the blood.
  • It can be used to relieve many internal pains,
    and has been used successfully to treat peptic
    ulcers, ulcerative colitis, constipation,
    diarrhea, and other complaints of the
    gastrointestinal tract.
  • Fights tumors and neutralizes toxins. Recent
    studies show that wheatgrass juice has a powerful
    ability to fight tumors without the usual
    toxicity of drugs that also inhibit
    cell-destroying agents. The many active compounds
    found in grass juice cleanse the blood and
    neutralize and digest toxins in our cells.

25
Benefits of wheatgrass
  • Externally applied to the skin can help
    eliminate itching almost immediately.
  • Will soothe sunburned skin and act as a
    disinfectant. Rubbed into the scalp before a
    shampoo, it will help mend damaged hair and
    alleviate itchy, scaly, scalp conditions.
  • Is soothing and healing for cuts, burns,
    scrapes, rashes, poison ivy, athlete's foot,
    insect bites, boils, sores, open ulcers, tumors,
    and so on. Use as a poultice and replace every
    two to four hours.
  • Works as a sleep aide. Merely place a tray of
    living wheatgrass near the head of your bed. It
    will enhance the oxygen in the air and generate
    healthful negative ions to help you sleep more
    soundly.
  • Stimulates the thyroid gland, correcting
    obesity, indigestion, and a host of other
    complaints.

26
Benefits of wheatgrass
  • When used as a rectal implant, reverses damage
    from inside the lower bowel. An implant is a
    small amount of juice held in the lower bowel for
    about 20 minutes. In the case of illness,
    wheatgrass implants stimulate a rapid cleansing
    of the lower bowel and draw out accumulations of
    debris.
  • Enhances your bath. Add some to your bath water
    and settle in for a nice, long soak.
  • Sweetens the breath and firms up and tightens
    gums. Just gargle with the juice.Neutralizes
    toxic substances like cadmium, nicotine,
    strontium, mercury, and polyvinyl chloride.

27
Benefits of wheatgrass
  • Dr. Max Bircher ,a research scientist, inventor
    of muesli, and founder of the famed
    Bircher-Benner Clinic in Zurich, Switzerland,
    called chlorophyll "concentrated sun power." He
    said, "Chlorophyll increases the function of the
    heart, affects the vascular system, the
    intestines, the uterus, and the lungs.... It is
    therefore a tonic which, considering its
    stimulating properties, cannot be compared with
    any other.
  • It helps in boosting sexual stamina. The high
    magnesium content in chlorophyll builds enzymes
    that restore the sex hormones.
  • Wheatgrass provides relief from vaginal
    infections. It also helps to restrict aging.
  • Restores fertility and promotes youthfulness.

28
Wonder juice for
  • Diabetes
  • High Blood pressure
  • Gastritis
  • Stomach Ulcers
  • Pancreas
  • Liver trouble
  • Obesity
  • Asthma
  • Fatigue
  • Constipation
  • Arthritis
  • Female problems
  • Colitis
  • Haemorrhoids
  • Athlete's foot
  • Cancer

29
Wheatgrass vs common vegetables
Wheatgrass is such a concentrated source of
chlorophyll and other nutrients that about 2 Tsp.
of wheatgrass powder 1 kg of fresh green
vegetables. Wheatgrass juice is an excellent
blood tonic, increasing the hemoglobin content of
the blood and improving oxygen transport, it is
thus helpful with people suffering anemia.

30
Wheatgrass in tinsel town

31
Wheatgrass in tinsel town

32
Wheatgrass in tinsel town

33
WHEATGRASS NOT JUST A SUPPLEMENT BUT SUPER FOOD
34
Introducing La casa wheat-a-gold

La Casa Wheat-A-Gold is available in 100g and 50g
packing Consume minimum 1 Tsp. and increase as
per body acceptance. Do not have any food for
half an hour before and after consumption. Wheat-
A-Gold is 100 organic with no side effect.
35

We do not use any chemicals, fertilizers,
pesticides from the process of growing wheatgrass
till tablet formation. We strictly control the
quality at all 3 stages growing
wheatgrass, then converting fresh wheatgrass into
powder form.
36
OUR ADVANTAGE

37
Our ADVANTAGE
  • LA CASA has a dual competitive edge
  • Healthy Plants
  • The healthier the plant, the faster it will grow,
    the more botanicals that can be extracted from
    it. This means an increase in production
    efficiency due to a larger percentage of plants
    that are sellable. Other characteristics of
    healthy plants which are important on the
    production side is lower pest counts, more
    established root structures, and high biomass.
  • 2. High Concentration of Active Botanicals
  • This is beneficial to the purchaser because they
    buy the plants precisely for the active
    botanicals. High concentration levels are
    valuable to LA CASA because they increase the
    amount of botanicals produced per plant or per
    acre, increasing the production capacity of a
    given amount of land, thereby increasing their
    return on investment and increasing the
    attractiveness of LA CASA plants relative to the
    competition

38
Our Dream
39

This is Just the beginning
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