Title: LA CASA AGROTECH PVT' LTD'
1LA CASA AGROTECH PVT. LTD.
- Company Profile and Product Information
2Who are we ?
3 Company Profile
- La Casa is an existing firm dedicated to the
production of Wheat Grass. La Casa has been
formed as Mumbai based Private Limited Company
located in the heart of Mumbai City. - La Casa is working hard to become a leading
producer of wheat grass powder for the natural
supplement industry as well as plant nurseries.
By leveraging a well thought out business plan
executed by a skilled management team.
4 OUR CORE VALUES
- Ownership We accept personal responsibility,
and accountability to meet business needs and
have Passion for winning We all are leaders in
our area of responsibility, with a deep
commitment to deliver results. We are determined
to be the best in all spheres of our work - Our Assets Our customers, distributors and
employees are our most important asset. We add
value through result driven training, and we
encourage reward excellence. We give preference
to our consumer needs and develop products to
fulfil them better. - Team Work We work together on the principle of
mutual trust transparency in a boundary-less
organization. We are intellectually honest in
advocating proposals, including recognizing
risks. - Research, development and innovation Continuous
innovation in products processes is the basis
of our success Integrity We are committed to the
achievement of business success with integrity.
We are honest with consumers, with business
partners and with each other.
5 Our objectives
- Our objective is to assess the attitudes and
beliefs about herbal products held by adults in a
large metropolitan area. Survey questions were
designed to assess perceptions of the safety and
efficacy of herbal products, beliefs about
appropriate use, and the extent to which
participants believe physicians should be
informed of their patients' use of herbal
products. - Become a leading supplier of botanical perennials
for the health/vitamin industry. - Enjoy work while making a good living.
- It is our objective to become the leading
provider of botanical perennials to the
health/vitamin industry. This will be
accomplished by providing quality plants at fair
prices while exceeding customer's expectations. - The never ending pursuit of the highest
concentration of botanicals in every plant.
6Wheatgrass ??
7What do cows eat?
8 History of the use of wheatgrass
- King Nebuchadnezzar, an ancient ruler from the
seventh and sixth centuries B.C., reportedly
restricted his diet to grasses and attributed its
benefits to the improvement of his mental health.
The Essenes were also thought to have eaten
wheatgrass in the first century A.D. Many people
passed down the virtues of wheatgrass from
generation to generation. - In the early twentieth century, Edmund Bordeaux
Szekely unearthed an ancient text from biblical
times that touted the benefits of eating grasses
and specifically praised the benefits of
wheatgrass. - In 1913, Dr. Willstatter found a beneficial link
between chlorophyll in plants and haemoglobin in
the bloodstream.
9 History of the use of wheatgrass
- Dr. Charles F. Schnabel, an agricultural
chemist, conducted important wheatgrass research
in 1930. He fed wheatgrass to very ill chickens.
The birds regained their health and increased the
number of eggs that they laid. His results led to
a boom in sales of powdered wheatgrass.
Schnabels own wheatgrass powder was soon
available in many drugstores. Schnabels wheat
grass and cereal grass tablets soon became best
selling multivitamin pills. - Mid 30s University of Wisconsin, Dr. George
Kohler Grass Juice factor , quality of milk
of cows in various seasons. (Cows that consumed
a wheatgrass diet were found to birth more
healthy calves and had increased milk production.
A link was found in the better health of infants
whose mothers drank milk that came from grass fed
cows.)
10 History of the use of wheatgrass
- 1940Rabbits injected with Grass juice factor
induced OVALUTION. - Borasky, R. and Bradbury,
J., 1942. Frozen Plant juice as the source
of a rabbit ovulating factor. American Journal of
Physiology 137637-639. - - Bradbury, J. 1944. The rabbit
ovulating factor of plant Juice. American
Journal of Physiology 142487-489 -
- 1958, Dr. Ann Wigmore opened the Hippocrates
Health Institute, and used wheatgrass as the main
food to help cancer patients. Ann Wigmore
witnessed the healing power of wheatgrass as her
grandmother treated World War I soldiers with it.
Wigmore later used wheatgrass as a natural
treatment for her own colon disease. She
contributed to theories regarding the health
benefits of grasses and natural foods.
11 History of the use of wheatgrass
- CEROPHYL Approved as accepted food by the
Council of Foods of the American Medical
Association in 1939. - LANDMARK REPORT April 10, 1940 99th meeting of
the American Chemical Society. Grass As A Food
Vitamin Content - 1950 Isolation of many factors which had
many health related benefits. - - Colio, L. and Babb, V. 1948. study
of a new stimulatory growth factor . Journal of
Biological Chemistry 174 405 - 409 - - A report that wheatgrass the
growth of lactobacilli in the gut.
12The value of wheatgrass
A LIFE SUSTAINING COMPLETE FOOD Wheatgrass
has PROTIENS, COMPLEX CARBS/ PLANT FATS 13
VITAMINS 17 AMINO ACIDS 10 MINERALS 100
ENZYMES PHYTOHORMONE ABSCISIC ACID
13WHAT IS IN THE WHEATGRASS?
All vegetables are food factories. Each excels
in different nutrient areasGrass is a balanced
food containing broad spectrum of high quality
vegetable nutrition. Grass is a rainbow food
Steve Meyerowitz. The grain of grass contains
ALL the elements of which the body is composed
including revitalizing and rebuilding materials,
force producers for energy and also the
eliminators of waste acids. Grass and sprouts are
perfect foods. Ann Wigmore
14WHAT IS IN THE WHEATGRASS?
Fifteen pounds of wheat grass is equivalent to
350 pounds of choicest vegetables. Only
one-half ounce of 40 protein dried grass would
supply 18,600 units of vitamin A, 113 milligrams
of vitamin C, and 5.7grams of the best quality
protein in the world. This is more vitamin A than
supplied by the entire 84.5 ounces of food in the
USDA recommended optimum diet and more vitamin C
than is supplied by the entire 30 ounces of
fruits and vegetables. Charles F.
Schnabel.
15Nutrients in wheatgrass
- Vitamins Vit C, E, Beta-carotene (A), Biotin,
choline, Folic acid, B1-Thiamine, B2-Riboflavin,
B3- Niacin, B6- Pantothenic acid, Vit K. - Minerals and trace minerals Zinc, Selenium,
Phosphorus, Potassium, Calcium, Boron, Chloride,
Chromium, Cobalt, Copper, Iodine, Iron,
Magnesium, Manganese, Nickel, Sodium, Sulfur. -
-
16Nutrients in wheatgrass
- Enzymes Peroxidase, Phosphatase, Catalase,
Cytochrome Oxidase, DNAse, RNAse superoxide,
Hexokinase, Malic dehydrogenase, Nitrate
reductase, Nitrogen oxyreductase, Fatty acid
Oxidase, Phospholipase, Polyphenoloxidse,
Dismutase, Transhydrogenase, Phytochemicals
Chlorophyll and Bioflavonoids. -
-
17Amino Acids and their function
Absenisic - anti cancer agent
Lysine - anti ageing /
cold sores Leucine - energy
and nerve stimulation Tryptophane -
skin and hair growth Phenylalanine -
thyroid function Theronine -
digestion and assimilation Valine -
brain/muscle co-ordination Methionine
- kidney and liver cleanser
Alanine - blood builder
Arginine - seminal fluid
Glutamic acid - mental alertness
Aspartic acid - energy Glycine -
energy Proline Glutamic -
absorption Serine -
brain stimulation Isoleucine -
growth in infants Histidine -
hearing and nerve function
18The value of wheatgrass
- KING OF ALL ALKALINE FOODS
- The comparison of wheatgrass
- Other alkaline foods
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21Benefits of wheatgrass
22Benefits of wheatgrass
- Wheatgrass is a complete diet with no harmful
side effects. It has all the vitamins and
minerals that are required by the human body. It
is rich in proteins, and contains about 30
enzymes. It has 70 chlorophyll content.
Wheatgrass also acts as an appetite suppressant
and will help you maintain your body weight. - Optimises blood sugar levels
- Reduces high blood pressure and enhance
capillaries - It is an ultimate energizer for body and mind.
- Is a powerful detoxifier, and liver and blood
protector. The enzymes and amino acids found in
wheatgrass can protect us from carcinogens like
no other food or medicine. It strengthens our
cells, detoxifies the liver and bloodstream, and
chemically neutralizes environmental pollutants.
23Benefits of wheatgrass
- Offers the benefits of a liquid oxygen
transfusion since the juice contains liquid
oxygen. Oxygen is vital to many body processes
it stimulates digestion (the oxidation of food),
promotes clearer thinking (the brain utilizes 25
of the body's oxygen supply), and protects the
blood against anaerobic bacteria. Cancer cells
cannot exist in the presence of oxygen. - Turns gray hair to its natural color again and
greatly increases energy levels when consumed
daily. - Is a beauty treatment that slows down the aging
process when the juice is consumed. Wheatgrass
will cleanse your blood and help rejuvenate aging
cells, slowing the aging process way down, making
you feel more alive right away. It will help
tighten loose and sagging skin.
24Benefits of wheatgrass
- Increases red blood-cell count and lowers blood
pressure. It cleanses the blood, organs and
gastrointestinal tract of debris. Wheatgrass also
stimulates metabolism and the bodys enzyme
systems by enriching the blood. It also aids in
reducing blood pressure by dilating the blood
pathways throughout the body. - Restores alkalinity to the blood. The juice's
abundance of alkaline minerals helps reduce
over-acidity in the blood. - It can be used to relieve many internal pains,
and has been used successfully to treat peptic
ulcers, ulcerative colitis, constipation,
diarrhea, and other complaints of the
gastrointestinal tract. - Fights tumors and neutralizes toxins. Recent
studies show that wheatgrass juice has a powerful
ability to fight tumors without the usual
toxicity of drugs that also inhibit
cell-destroying agents. The many active compounds
found in grass juice cleanse the blood and
neutralize and digest toxins in our cells.
25Benefits of wheatgrass
- Externally applied to the skin can help
eliminate itching almost immediately. - Will soothe sunburned skin and act as a
disinfectant. Rubbed into the scalp before a
shampoo, it will help mend damaged hair and
alleviate itchy, scaly, scalp conditions. - Is soothing and healing for cuts, burns,
scrapes, rashes, poison ivy, athlete's foot,
insect bites, boils, sores, open ulcers, tumors,
and so on. Use as a poultice and replace every
two to four hours. - Works as a sleep aide. Merely place a tray of
living wheatgrass near the head of your bed. It
will enhance the oxygen in the air and generate
healthful negative ions to help you sleep more
soundly. - Stimulates the thyroid gland, correcting
obesity, indigestion, and a host of other
complaints.
26Benefits of wheatgrass
- When used as a rectal implant, reverses damage
from inside the lower bowel. An implant is a
small amount of juice held in the lower bowel for
about 20 minutes. In the case of illness,
wheatgrass implants stimulate a rapid cleansing
of the lower bowel and draw out accumulations of
debris. - Enhances your bath. Add some to your bath water
and settle in for a nice, long soak. - Sweetens the breath and firms up and tightens
gums. Just gargle with the juice.Neutralizes
toxic substances like cadmium, nicotine,
strontium, mercury, and polyvinyl chloride.
27Benefits of wheatgrass
- Dr. Max Bircher ,a research scientist, inventor
of muesli, and founder of the famed
Bircher-Benner Clinic in Zurich, Switzerland,
called chlorophyll "concentrated sun power." He
said, "Chlorophyll increases the function of the
heart, affects the vascular system, the
intestines, the uterus, and the lungs.... It is
therefore a tonic which, considering its
stimulating properties, cannot be compared with
any other. - It helps in boosting sexual stamina. The high
magnesium content in chlorophyll builds enzymes
that restore the sex hormones. - Wheatgrass provides relief from vaginal
infections. It also helps to restrict aging. - Restores fertility and promotes youthfulness.
28Wonder juice for
- Diabetes
- High Blood pressure
- Gastritis
- Stomach Ulcers
- Pancreas
- Liver trouble
- Obesity
- Asthma
- Fatigue
- Constipation
- Arthritis
- Female problems
- Colitis
- Haemorrhoids
- Athlete's foot
- Cancer
29Wheatgrass vs common vegetables
Wheatgrass is such a concentrated source of
chlorophyll and other nutrients that about 2 Tsp.
of wheatgrass powder 1 kg of fresh green
vegetables. Wheatgrass juice is an excellent
blood tonic, increasing the hemoglobin content of
the blood and improving oxygen transport, it is
thus helpful with people suffering anemia.
30Wheatgrass in tinsel town
31Wheatgrass in tinsel town
32Wheatgrass in tinsel town
33WHEATGRASS NOT JUST A SUPPLEMENT BUT SUPER FOOD
34Introducing La casa wheat-a-gold
La Casa Wheat-A-Gold is available in 100g and 50g
packing Consume minimum 1 Tsp. and increase as
per body acceptance. Do not have any food for
half an hour before and after consumption. Wheat-
A-Gold is 100 organic with no side effect.
35 We do not use any chemicals, fertilizers,
pesticides from the process of growing wheatgrass
till tablet formation. We strictly control the
quality at all 3 stages growing
wheatgrass, then converting fresh wheatgrass into
powder form.
36OUR ADVANTAGE
37 Our ADVANTAGE
- LA CASA has a dual competitive edge
- Healthy Plants
- The healthier the plant, the faster it will grow,
the more botanicals that can be extracted from
it. This means an increase in production
efficiency due to a larger percentage of plants
that are sellable. Other characteristics of
healthy plants which are important on the
production side is lower pest counts, more
established root structures, and high biomass. - 2. High Concentration of Active Botanicals
- This is beneficial to the purchaser because they
buy the plants precisely for the active
botanicals. High concentration levels are
valuable to LA CASA because they increase the
amount of botanicals produced per plant or per
acre, increasing the production capacity of a
given amount of land, thereby increasing their
return on investment and increasing the
attractiveness of LA CASA plants relative to the
competition
38 Our Dream
39 This is Just the beginning