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Cape Film Commission

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Funding to be increased. Creation of a Resource and Information Centre ... Go See Expo and CFC Indaba. Inward Bound Delegations: Go See, Carolina, Silverdocs, Japanese ... – PowerPoint PPT presentation

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Title: Cape Film Commission


1
Cape Film Commission
  • Annual General Meeting 2006

2
A Brief History KPAs from CFC AGM 05
  • Appointment of Commissioner
  • Funding to be increased
  • Creation of a Resource and Information Centre
  • Expanding Library Business Corners
  • Market and Local Product Development
  • Public Private Partnerships Development Fund
    Marketing Initiatives
  • Transformation
  • Support National priorities such as NEPAD and
    National Brand Positioning
  • Trade Missions to Focused Markets
  • Infrastructural Development

3
A Brief History Continued CFC
  • Events September November 2005
  • Reality Bites, SABC Careers Faire and Learning
    Cape Festival
  • Go See Expo and CFC Indaba
  • Inward Bound Delegations Go See, Carolina,
    Silverdocs, Japanese
  • Sithengi and Tsotsi Premier
  • Outward Bound Delegations Japan, Germany, India
  • Appointment of the Cape Film Commissioner
  • Strategic Session - December 2005

4
Mandate of the Cape Film Commission
  • The CFC is the Official Representative of the
    City of Cape Town and the Province of the Western
    Cape, for the Economic Development, Marketing and
    Promotion of the Film Industry, through Growth,
    Integration and Transformation

5
Vision
  • To position the Western Cape and Cape Town as a
    globally competitive film destination, thereby
    creating sustainable jobs, boosting tourism,
    driving the development of local content,
    creating business opportunities and the
    development of core skills.

6
Our Mission
  • To provide all our stakeholders with superior,
    specialised services information by
  • Growth and Development focussed
  • Improving the Business Environment
  • Customer needs driven
  • People-centred Development Training
  • BBBEE and Transformation
  • Competent Management Empowered Staff
  • Generating Key Economic Returns

7
The Strategy Context
  • 3 Year Strategy
  • Triple Bottom Line Context
  • Financial Sustainability of Industry
  • Social Investment
  • Environment

8
Our Strategy
  • To reposition the CFC to achieve sustainable
    growth in the services and content sectors- Long
    Term

9
Our Strategy 2006/07
The CFC has prioritise the following Key
Performance areas - Short Term
10
GROWTH
  • Marketing
  • Local and International Balance
  • Full value chain Post, New Media, Talent etc.
  • Targeted and Focused Approach
  • Audience Development
  • Strategy Development to grow audiences
  • Appropriate Partners i.e. Distribution led vs.
    Product Lead.
  • Investment Trade
  • Local International Partners Infrastructure
    Product
  • Specific Trade Missions e.g. India and Germany

11
Integration
  • Research
  • Audience Development
  • Impact Assessment
  • Locations Permitting
  • Strategy
  • Partnership
  • Lobbying
  • Stakeholder Relations
  • Government National and Regionally
  • International Partners
  • Industry

12
Transformation
  • Enterprise Development
  • Export Council
  • Partners DTI MAPPP SETA
  • Charter Score Card
  • Partners Government Industry
  • Research
  • Training Development
  • Research
  • Strategic Partners

13
Highlights
  • DTI Workshops
  • Cannes Lions
  • Tsotsi Delegation
  • Screenings Network Functions
  • DMO Video
  • Hollywood Heart
  • Ikapa Youth Film Festival
  • Cannes Lions
  • AFCI Locations Trade Show
  • Right Eye Film Festival
  • FICCI Frames
  • Youth Day Robben Island

14
  • Financial Report back

15
Branding Report
16
THE MARRIAGE CT FILM
17
(No Transcript)
18
City of Cape Town Report
  • Carol Wright
  • Economic Development CoCT

19
Audience Development Research
  • Glenn Gillis
  • Independent Consultant Researcher

20
The Future of The Cape Film Commission
  • City Research
  • Meds Research
  • Key Investment Generic Specific
  • Dreamworld
  • Cineposium Bid
  • Locations Strategy Implementation
  • Production Manual Marketing Materials

21
The Future Continued
  • Missions Inward and Outward
  • Key Events France, UK, USA, Japan, India,
    Germany
  • Stakeholder Relations Partnerships
  • DEVELOPMENT

22
  • The Making of Ikapa Youth Film Festival
  • The making of Hollywood HEART
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