Cape Film Commission

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Cape Film Commission

• Annual General Meeting 2006

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A Brief History KPAs from CFC AGM 05

• Appointment of Commissioner
• Funding to be increased
• Creation of a Resource and Information Centre
• Expanding Library Business Corners
• Market and Local Product Development
• Public Private Partnerships Development Fund
  Marketing Initiatives
• Transformation
• Support National priorities such as NEPAD and
  National Brand Positioning
• Trade Missions to Focused Markets
• Infrastructural Development

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A Brief History Continued CFC

• Events September November 2005
• Reality Bites, SABC Careers Faire and Learning
  Cape Festival
• Go See Expo and CFC Indaba
• Inward Bound Delegations Go See, Carolina,
  Silverdocs, Japanese
• Sithengi and Tsotsi Premier
• Outward Bound Delegations Japan, Germany, India
• Appointment of the Cape Film Commissioner
• Strategic Session - December 2005

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Mandate of the Cape Film Commission

• The CFC is the Official Representative of the
  City of Cape Town and the Province of the Western
  Cape, for the Economic Development, Marketing and
  Promotion of the Film Industry, through Growth,
  Integration and Transformation

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Vision

• To position the Western Cape and Cape Town as a
  globally competitive film destination, thereby
  creating sustainable jobs, boosting tourism,
  driving the development of local content,
  creating business opportunities and the
  development of core skills.

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Our Mission

• To provide all our stakeholders with superior,
  specialised services information by
• Growth and Development focussed
• Improving the Business Environment
• Customer needs driven
• People-centred Development Training
• BBBEE and Transformation
• Competent Management Empowered Staff
• Generating Key Economic Returns

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The Strategy Context

• 3 Year Strategy
• Triple Bottom Line Context
• Financial Sustainability of Industry
• Social Investment
• Environment

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Our Strategy

• To reposition the CFC to achieve sustainable
  growth in the services and content sectors- Long
  Term

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Our Strategy 2006/07
The CFC has prioritise the following Key
Performance areas - Short Term
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GROWTH

• Marketing
• Local and International Balance
• Full value chain Post, New Media, Talent etc.
• Targeted and Focused Approach
• Audience Development
• Strategy Development to grow audiences
• Appropriate Partners i.e. Distribution led vs.
  Product Lead.
• Investment Trade
• Local International Partners Infrastructure
  Product
• Specific Trade Missions e.g. India and Germany

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Integration

• Research
• Audience Development
• Impact Assessment
• Locations Permitting
• Strategy
• Partnership
• Lobbying
• Stakeholder Relations
• Government National and Regionally
• International Partners
• Industry

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Transformation

• Enterprise Development
• Export Council
• Partners DTI MAPPP SETA
• Charter Score Card
• Partners Government Industry
• Research
• Training Development
• Research
• Strategic Partners

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Highlights

• DTI Workshops
• Cannes Lions
• Tsotsi Delegation
• Screenings Network Functions
• DMO Video
• Hollywood Heart
• Ikapa Youth Film Festival
• Cannes Lions
• AFCI Locations Trade Show
• Right Eye Film Festival
• FICCI Frames
• Youth Day Robben Island

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• Financial Report back

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Branding Report
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THE MARRIAGE CT FILM
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(No Transcript)
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City of Cape Town Report

• Carol Wright
• Economic Development CoCT

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Audience Development Research

• Glenn Gillis
• Independent Consultant Researcher

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The Future of The Cape Film Commission

• City Research
• Meds Research
• Key Investment Generic Specific
• Dreamworld
• Cineposium Bid
• Locations Strategy Implementation
• Production Manual Marketing Materials

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The Future Continued

• Missions Inward and Outward
• Key Events France, UK, USA, Japan, India,
  Germany
• Stakeholder Relations Partnerships
• DEVELOPMENT

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• The Making of Ikapa Youth Film Festival
• The making of Hollywood HEART