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ASHAY INTRODUCES

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SELL TV, ONLINE & MOBILE. ADS TO ADVERTISERS. ADDITIONAL IMPRESSIONS ... As they blog online. As they use the Internet and watch TV. Measurement of Success ... – PowerPoint PPT presentation

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Title: ASHAY INTRODUCES


1
ASHAY INTRODUCES our new line of
services Interactive Marketing Were Results
Driven Market Focused Interactive Digital Design
Specialists
235 Duffield St. Brooklyn, NY 11201 PH
718.625.5133 FAX 718.625.7492 www.ashay.com
2
Interactive DesignEmail MarketingSearch Engine
OptimizationSearch Engine MarketingSocial
MediaMobileWeb DesignStrategy Planning
Our Expertise Includes
3
Our Web Design begins with end results. What do
you want a visitor to do when they first come to
your site? What do you want them to do before
they leave? We assess your conversion factors
data base building, product purchasing, white
paper download, newsletter request and build
your Web site to give great user experience and
measureable results!
4
We understand your strategy and planning needs
and that there are two sides to a click
Your side We discuss your target market, its
behavior, your competition, your goals, your
return on investment
Your customers What are they looking for? What
are their needs? How do we get them to buy, give
information, act?
5
We focus on getting Interaction
Button and Banner Campaigns
Contest and Event Promotions
We Create Video Promotions
We develop custom software
6
We develop email campaigns that drive trafficand
results
7
Our Search Engine Marketing is comprehensive
Search Engine Marketing (SEM)
Paid Pay Per Click (PPC) Contextual
Advertising
Natural or Organic Search Engine Optimization (SE
O)
8
Our Search Engine Optimization Process
  • Focus Inward Optimize the site itself for
    maximum search engine friendliness

2. Focus Outward Submit pages to major search
engines and directories to index sites pages
  • Reporting/Analysis/Optimization Benchmark and
    progress reporting ongoing re-submissions as
    required to maintain rankings
  • Additional SEO Services e.g., Competitive
    Analysis, Domain Research
  • 5. Paid Placement Supplement organic listings
    with Pay Per Click

9
Ashay Interactive SEO Services
  • Setup
  • Keyword Research
  • Domain Research
  • SE Readiness Site Evaluation
  • Meta Tag Development
  • Benchmark SE Rankings Report
  • Benchmark SE Traffic Ranking Report
  • Competitive SE Rankings Report
  • Standard SE and Directory Submissions
  • Express Submissions / Paid Inclusions
  • Ongoing
  • Monthly SE Rankings Report
  • Monthly SE Traffic Ranking Report
  • Ongoing SE and Directory Submissions
  • Ongoing Paid Inclusion Management
  • Ongoing Meta Tag Development
  • Monthly Search Activity Report
  • Advanced Linking Strategy
  • Keyword Relevancy Report (by Page)
  • Competitive Landscape Analysis

10
Components of our Pay Per Click and Contextual
Advertising Capabilities
  • Keyword Phrases are CRITICAL. Proper selection
    will ensure that were only paying for the right
    visitors
  • Negative Keyword Phrases filter out unqualified,
    and costly visitors
  • Text Ads Entice people to click and establish a
    market to message match that leads to a high
    Quality Score
  • Landing Pages Reduce FUD, establish Quality
    Score, and guide visitors through the conversion
    path
  • Bids Help to determine your ad ranking and ROI
  • Geo-targeting Allows us to Segment the Market


11
Our Social Media Strategies speak to consumers in
their environments
TO LAUNCH A SOCIAL MEDIA CAMPAIGN WE SEE WHICH
STRATEGIES ARE BEST
  • Post on a forum
  • Write a blog
  • Link to a blog or forum
  • Vote for an article on Reddit, Del.icio.us, or
    Digg
  • Email a picture, video or article to friends
  • Text message a comment and post to Twitter
  • Submit a written opinion on social media sites
  • Talk about a subject on your own blog
  • Invite people to join your community on MySpace,
    LinkedIn,
  • BlackPlanet, Facebook,etc.
  • Create a mobile text campaign
  • Email content to Bloggers
  • Intelligent Social Media campaigns use keywords
    appropriately in the link text, headlines, tags
    and the viral content itself i.e. blog posts,
    podcasts and video caption.

12
ASHAY INTERACTIVEs All-INCLUSIVE TRAFFIC
BUILDING INTERNET MARKETING CAPABILITIES INCLUDE
Upload Videos
Add RSS Feed to site
Search Engine Optimization Keyword
research AdWords Campaign
Social Media Marketing
Daily Email updates
SMS Text Mobile Marketing
Podcast
Visitor Photo Album uploads
13
We are analytics and measurement driven with
strategies designed to
14
Our Click Strategy Gets Viewers where they are
  • As they search for the content you have on your
    site
  • As they post on their favorite blogs
  • As they view videos on YouTube
  • As they text on their mobile phone
  • As they check their daily e-mails
  • As they search for news
  • As they blog online
  • As they use the Internet and watch TV

15
Measurement of Success
  • Increase overall site traffic as indicated by
    visitors, visits and page
  • Impressions
  • Increase in quality traffic as indicated in
    repeat visits, page views and
  • time spent on site
  • Increase in conversions e-mail addresses
  • Increase in viewers
  • ABILITY TO ATTRACT MORE ADVERTISERS AND VIEWERS
  • Above All Increased Revenue!!!
  • CALL US TO SEE HOW WE CAN HELP YOU!

16
Thank You!Ashay Media Group235 Duffield
Brooklyn, NY 11201718.625.5133www.ashay.com
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