Resource Based View

1
Resource Based View Resources and competencies
examples CSUN (University) DIC Entertainment
(Movie production and licensing) Leader Flooring
(Flooring retailer) Luxoticca (Glasses
manufacturer) Momentum (Screen repair) Newhall
Escrow (Escrow) Rusnak (Car dealer) Washington
Mutual (Bank)
2
CSUN Overview

• Founded in 1958
• One of the largest single Campus University
• 34,000 Students, 4000 employees
• Some of the Best Programs
• Impact on the State Economy

3
Strengths

• Only public university in a booming location.
• Large ethnical diversity
• Highly sensitive to minorities
• Excellent faculty
• One of the largest universities in CA
• Very product and quality focused
• High number of alumni

4

• Founded in 1971 as DiC Audiovisuel in Luxembourg
• Original Acronym Stands for Diffusion Information
  et Communication
• Began as a Production House
• Bought in 1986 and Moved to Burbank, CA
• Opened offices in New York, Paris, and London

5

• Library of Owned Content
• Produced Own In-House
• Bought Licenses and Shows
• Exclusivity Deal with CBS
• KewlCartoons.com
• KidsCO on DirecTV
• KOL

6
Leader Flooring

• In business since 1959
• Sells carpet, hardwood, stone flooring
• 11 full-time employees, 13 subcontractors
• Family owned/operated

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Leader Flooring
Resources Competencies Resource CompetenciesManagement Other
Size of Store Networking Advertising in local publications Economies of Learning
Informal Organizational Structure Reputation Referrals from satisfied customers Honest business conduct Experience
Family Members as Employees Start-to-Finish Service Family owned Experienced
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Luxottica

• Luxottica is the worlds leading designer,
  manufacturer and distributor of prescription
  frames and sunglasses in the premium and luxury
  segments.
• It is a global leader in eyewear, with nearly
  5,800 optical and sun retail stores in North
  America, Asia-Pacific, China, and Europe.
• It has a strong brand portfolio that includes
  Ray-Ban, the worlds best selling sun and
  prescription eyewear brand in the world.
• Luxottica manages leading retail brands such as
  LensCrafters and Pearle Vision in North America,
  OPSM and Laubman Pank in Asia-Pacific and
  Sunglass Hut globally.

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Luxotticas Competitive Advantages

• Vertically Integrated
• Luxottica always ensures the highest product
  quality
• Through careful design, adopting innovative
  technologies in the manufacturing systems,
  defining high mechanical and technical standards,
  researching the best quality in the materials and
  components used, and carrying out stringent
  quality controls.
• Luxottica gives constant attention to before and
  after-sales service
• Adapting the services and products as required to
  suit the needs of the consumers.
• Luxottica constantly researches the desires of
  consumers in order to meet the wishes of all
  consumers
• The achieve this by analyzing their needs,
  tastes, and lifestyles.

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HISTORY

• The co-founder Jon Defina had another company
  previously before he had become the president of
  Momentum.
• The history first begins with the company called
  Incline. Incline was the first company in the US
  to come up with repairing LCD and plasma TVs.
  Incline also repaired notebook monitors.
• Incline repaired about 3,000-4,000 units per
  month. By 1998, Incline was sold for 13.5
  million dollars.
• After the sale, Jon Defina stayed with Incline,
  but after a while there were many disagreements.
  He was then dismissed from the company and was
  required to sign a 1 year no contest legal
  contract. After he left Incline, business went
  down hill and a year from him leaving Incline was
  already bankrupt.
•  
• After a year, Jon Defina started doing research
  again because he was ready to start his new
  business. He bought up the middle management
  from Incline and started his new company,
  Momentum.
•  
• Momentum develops repair programs and services
  for the Flat Panel industry. They repair LCD and
  Plasma TVs, Notebook, pc monitors, Glass Tab
  and/or full unit assemblies and Flat Panel
  displays.

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OBJECTIVES

• Build Strategic Relationships with Display OEMs,
  Integrators and Distributors, World Wide
• Focus on Flat Panel Displays Plasma LCD
• Set New Standard of Excellence for Service
  Quality
• Develop Logistics Software for Customer Order
  Tracking and MRP
• Build Core Team of Managers with Proven Track
  Record in Display Industry
• Evolve Service Metrics to Facilitate Highest
  Level of Customer Experience
• Develop Repair Equipment to Meet Next Generation
  of Displays

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CORE COMPETENCES

• Present Team were the innovators of the first
  world wide LCD repair and logistics process
• 1st Management Team to gain full repair
  authorization from variety of OEMs world-wide
• In depth knowledge of all technical aspects of
  LCD repair
• Built reputation for developing precision Test
  and Repair Equipment for all facets of LCD
• All repair operations employees have 7 to 10
  years of LCD repair experience
• Developed highest volume, 3rd Party repair
  process, world-wide

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TECHNICAL COMPETENCE
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TECHNICAL COMPETENCE
Typical Field Return Program
10 Days
1
2
3
2 Days
1 Day
2 Days
4
5
6
6 Freight Legs
1 Day
2 Days
20 Day TAT
Momentum Field Direct Return Program

2
1
2 Freight Legs
End User
End User
2 Days
2 Days
4 Day TAT
Same Day
5 Days
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MANAGERIAL CORE COMPETENCE

• Tracking and Reporting for
• Contract and Order Status
• Serialized unit failure, repair, replacement and
  usage
• Part number revision and ECO
• Unit repair status and location

• Includes
• Material Requisition Planning System
• Detailed Failure Analysis Reporting

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Newhall Escrow Co.

• Independent escrow company An escrow is a
  deposit of funds, a deed or other instrument by
  one party for the delivery to another party upon
  completion of a particular condition or event
  (Realestate.com).
• Neutral third party
• Specializes only on Escrowensures a better
  escrow process
• Protects your funds and assets
• Unbiased, fair, and balanced

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Newhall Escrow Co.

• Steps in escrow process
• Offer is made and accepted between buyer and
  seller.
• Escrow officer (middleman) follows the
  instructions (made by principals), processes, and
  safeguards the escrow.
• Pay all bills on time and respond to written
  requests made by principals.
• Closes all escrows after certain conditions have
  been met.
• Closing statement Credits and charges on the
  account.
• Officers role neutral 3rd party- provides
  organized and timely manner of transferring the
  title of home from seller to buyer.

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Newhall Escrow Co.
19
Rusnak

• Car Sales
• New and Used
• Service and Parts
• Accessories and Other
• Finance
• BMW, Porsche, Audi Lease and Regular Purchases

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Rusnak Core Competencies

• Management and Personnel
• Supplier/Vendor Relationships
• Customer Focus and Satisfaction
• Capital Expansion and Future Strategies

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Rusnak Strengths

• (Core Competencies)
• Low employee turnover
• Dealer location
• Highly skilled and competent workforce
• Strong vendor relationship (BMW Financial
  Services representative that keeps employees up
  to date on updates in the industry)
• Unique in house services for lower prices than
  elsewhere (paintless dent repair, and auto
  detailing)
• High Customer Satisfaction (90-100) and various
  awards
• New location (October 2008) that is viewable from
  the freeway (will provide more space for
  inventory and service)

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HISTORY THE WAMU DIFFERENCE

• WAMU ranked 97 Fortune 500 Companies
• WAMU is informal, friendly, and fun. They dont
  take themselves seriously.
• Giving customers value and making banking simple
  and enjoyable.
• In 2000, they pioneered a new approach to banking
  by making the customer experience important.
• In 2003, WAMU was named the Best Retail Bank in
  America in the Lafferty International Retail
  Banking Awards
• Stared the first shared ATM network in 1970s.
• The first bank to offer full-service brokerage
  firm and mutual funds through their stores in
  1980s.
• In 2006, they introduced WAMU free checking,
  along with other free services

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WAMU RESOURCES

• Human Capital
• Organizational Capital

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WAMU COMPETENCIES

• Employee Knowledge
• Organizational Process

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WAMU CORE COMPETENCIES

• Fair
• Caring
• Human
• Dynamic
• Driven