Use of languages English, French , other

1
Critique of the Federal Conservative Party
Website
Presented by Jessica Lee Alex Rascanu Wilson Wan
2
Branding, Look and Feel

• Blue White throughout website on a blue
  background
• Picture of Stephen Harper and name in big Bold
  Caps (Creates Top mind awareness about the
  leader, Conservative Stephen Harper Leader)
• Clean (little text), User friendly, Icons are
  visually appealing, easy to read, and navigate
  from home page
• Youth focused (Too flashy - could be more
  professional)
• Mission Statement missing

3
Election Readiness

• 8 main priorities
• Comparison of achievements with other parties
• Action centre (join the party , sign up as
  volunteer, reserve a sign, donate)
• Much emphasis on why leader of the Opposition
  lacks leadership

4
Balance Between Self-Advocacy and Attack

• Positive narrative on the leadership of Stephen
  Harper, the
• partys 8 main priorities
• Over 60 of main page is negative narrative
  directed at Stephane Dions lack
• of leadership skills including an external
  website

5
Balance Among Leader, Party, Policy

• Most emphasis on
• strong leadership
• of Stephen Harper
• Relevant emphasis on policies (main page key
  issues, press releases and policy sections)
• Some relevance given to the partys history,
  principles and elected team

6
Interactivity with Citizens

• What can citizens do on the Home Page?
• Find Information (advocacy, latest news)
• Watch Ads
• Shop
• Find MP (Some glitches)
• Key Issues
• Young Conservatives Section targeted towards
  youths
• My Campaign

7
Technological Sophistication

• Many frames with links to different focus
• Flash Based latest (Only flash)
• TV Ads, Radio Ads, Photos on Home page (Embedded
  player)
• Pod-casts and Wallpapers in multimedia section
• Archived items (Difficulty opening)
• Various ways to share with others

8
Use of Languages (English, French , other)

• Everything has a French Alternative (except
  multimedia ads)
• Can change languages from any page
• Abbreviation E / F buttons only (Cant Search for
  English/Francais)

9
Provision for people with disabilities

• Nothing available
• E.g. tools such as large text size, screen
  reader, audio/text version etc.

10
Privacy Protection

• 1 page privacy policy available
• - Link at the bottom of the home page

11
Sites EffectivenessGrade A-

• Pros
• Branding (colours, leader focused repeat
  messaging), visually appealing
• Interactivity with citizens (action centers,
  donate, multimedia)
• Key issues Comparisons with other parties
• Youth focus website link on the main page
• Election Readiness

12
Site Effectiveness contd

• Cons
• Overlooked accessibility
• Language links abbreviated, lack of French ads
• Find MP feature incomplete list when searching
  by postal code
• No Slogan / Mission Statement
• Multiculturalism is not reflected in pictures
  (Canadas mini-mosaic)