Jaguar XF Luxury Sedan Build Awareness

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Jaguar XF Luxury Sedan -Build Awareness

• When car manufacturer Jaguar launched their new
  XF luxury sedan in the US market, they decided to
  do it with a major mobile advertising campaign.
• Jaguar wanted to communicate the vehicles break
  through styling and unique features to a target
  audience that was male, 35 to 54 years old, and
  with a high level of household income.

Source MobiAD News
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Jaguar XF Luxury Sedan

• The campaign used banner ads to drive traffic to
  a special mobile site. They ran on msn.mobi,
  cars.mobi, Yahoo mobile, and on the AdMob
  network.
• The mobile site provided a lot of information
  about the Jaguar XF, as well as several ways for
  the customer to engage with Jaguar.

Mobile Site homepage
Source MobiAD News
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Jaguar XF Luxury Sedan

• The mobile site
• There are sections on the
• Design of the car,
• Innovations in the car, and
• Performance of the car
• High quality images were important, as the Jaguar
  has a luxury image.
• Videos were also included.

Design videoclip (lets put these In the deck)
Design homepage
Source MobiAD News
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Jaguar XF Luxury Sedan

• Engagement
• visitors could input their ZIP code in order to
  locate their nearest dealer and book a test drive
• visitors could order a brochure.
• visitors could alternatively submit their email
  address in order to request a branded email
  newsletter
• Finally, there was a selection of wallpapers that
  consumers could download to their handsets

Find a Dealer or Request a Brochure
Source MobiAD News
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Jaguar XF Luxury Sedan

• Overall the campaign was a big success for
  Jaguar, and they have made available quite a
  number of statistics about the campaign.
• 12,000 videos downloaded
• 18,000 wallpapers downloaded
• For users who visited beyond the home-page, the
  average dwell time was 2 minutes
• 1.2 of users requested an email brochure by
  entering their email address into the WAPsite
• 2.6 located their nearest dealer to arrange a
  test drive

Source MobiAD News