1020 Extra Years of Life The Choice is Yours

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10-20 Extra Years of Life The Choice is Yours

• Steven Aldana, Ph.D.

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10-20 Extra Years of Life The Choice is Yours

• Steven Aldana, Ph.D.

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10-20 Extra Years of Life The Choice is Yours

• Steven Aldana, Ph.D.

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10-20 Extra Years of Life The Choice is Yours

• Steven Aldana, Ph.D.

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10-20 Extra Years of Life The Choice is Yours

• Steven Aldana, Ph.D.

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Healthy Behavior Decay
whole grain servings/day
6 weeks
6 months
12 months
18 months
baseline
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Why is behavior change so hard?

• Fix me up Doc mentality
• Too much pressure to be unhealthy
• Lack of education
• Lack sufficient motivation
• Dont know how
• Barriers are too great to overcome
• I-dont-care-itis -Delayed consequences

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How to Change Behaviors
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• What was the last major life change you
  implemented? (i.e. job, health, family)
• Why did you do it?
• What did you have to overcome?
• What did you have to learn?
• What motivated you?
• Whos help did you have to enlist?
• When did it become permanent?
• Did you change your environment?

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U.S. governments entire budget for nutrition
education is one-fifth the advertising budget for
Nestle, 2002
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French Fries
20 Years Ago
Today
610 Calories 6.9 ounces
210 Calories 2.4 ounces
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Turkey Sandwich
20 Years Ago
Today
320 calories
820 calories
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Advertising
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Courtesy of Dr. Kelly Brownell
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• Ronald McDonald is recognized by nearly 96 of
  American children
• A child's first request for a product typically
  occurs at about 24 months of age
• Ad agencies acknowledge that toddlers and
  preschool children have considerable purchase
  influence through nag factor
• Children influence nearly half of McDonalds
  visits

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• Student programs in Granite District are
  supported by a 10-year 2.5 million Pepsi
  contract.
• Mafia in New Jersey

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Prudent Diet Pattern
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Personal responsibility is a very important part
of this because we cant look at someone else to
solve our problems.
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we have to continue to work hard to spread the
gospel of personal responsibility.
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Its about personal responsibility
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Goliath is also

• Our fast paced society
• Fast food
• Technology
• Federal Government
• Current health care system

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Goliath is also

• Our fast paced society
• Fast food
• Technology
• Current health care system
• School systems
• Churches
• City planners and others

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• Steven Aldana, Ph.D.

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Individual Behavior

• Awareness/education
• Motivation
• Tools, strategies
• Policy and environment

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Individual
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16 oz
32 oz
44 oz
52 oz
64 oz
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Individual
Family
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Individual
Family
Worksite
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Individual
Family
Worksite
Community
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Somewhere in Florida
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New word for the day
Smirt
To smoke and flirt at the same time
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Individual Behavior

• Awareness/education
• Motivation
• Tools, strategies
• Policy and environment

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Individual Behavior

• Awareness/education- What
• Motivation- Why
• Tools, strategies - How
• Policy and environment Things that help me do
  this

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Educate (What)

• Create individual awareness
• Create community and organizational awareness and
  support
• Create buzz

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• Flyers
• Posters
• Email notifications
• Television/video programs
• Books

• Payroll stuffers
• Internet sites
• Magazines
• Lunch and learns
• Special speakers
• Newsletters

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Motivate

• Before/after stories in newsletters
• Be ready when your employees are ready
• Incentives
• Move from extrinsic and intrinsic
• Posters
• Table top tents

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Build Skills (How)

• How to strategies
• How to cook healthier meals
• Healthy substitutions
• How to shop for healthy foods
• How to exercise with little time
• Finding inexpensive healthy foods

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Things that help me do this

• Physical Environment
• Policy
• Culture
• Family
• Worksite
• Community

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Supportive Environments

• Physical environments
• Healthy food in cafeteria
• Freedom from media and advertising that peddle
  risky behaviors
• Farmers market
• Free from overly demanding work
• Opportunities to be physically active
• Walking paths
• Bike paths
• Recess and PE at schools

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• Smoke free air to breath at home
• Safe place to exercise
• Convenient access to healthy, inexpensive foods

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• Policies
• Medical coverage for preventive services
• Absenteeism policy that supports being healthy
• No smoking policies
• Flex time
• Time to be healthy
• Benefits redesign

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• Culture
• Health role models (champions) and leadership
  support
• Peer support
• Supportive friends
• Church, community support
• Worksite health promotion programs

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