A Quick Cruise to Key Business Research Tools

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A Quick Cruise to Key Business Research Tools

• Mary Forman SWALL Meeting - April 11, 2008

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A Quick Cruise to Key Business Research Tools

• IT Telecom Research, Reports Services
• Forrester Research
• Market Research, Reports Services
• comScore Media Metrix
• Corporate Executive Board
• Mintel Comperemedia
• Corporate Insight
• Credit Financial
• SNL Financial

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Forrester Research

• Forrester Research, Inc.
• An independent technology and market research
  company that provides pragmatic and
  forward-thinking advice to global leaders in
  business and technology.
• http//www.forrester.com
• 400 Technology SquareCambridge, MA 02139
• Telephone [phone]

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Forrester Research

• IT Telecom Research, Reports Services
  (ITTRRS) is a 2.8B industry. The key players
  are
• Gartner 43
• IDC 12
• Forrester 7

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Forrester Research
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Forrester Research

• Access is roles based you can search or browse

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Forrester Research

• The business has access to consumer research on
  the adoption of technology

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Forrester Research

• IT has access to technology and vendor information

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comScore, Inc.

• comScore, Inc.
• Maintains massive proprietary databases that
  provide a continuous, real-time measurement of
  the myriad ways in which the Internet is used and
  the wide variety of activities that are occurring
  online.
• http//www.comscore.com/
• 11465 Sunset Hills Road, Suite 200Reston, VA
  20190Telephone [phone]

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comScore, Inc.

• Web Traffic Measurement is a 203M industry. It
  is a subset of the 29.7B Market Research,
  Reports Services (MRRS) industry. The key
  players are
• Nielsen/Net Ratings- 40.5
• comScore- 32.7
• Hitwise- 19.7
• comScore Media Metrix is the audience measurement
  division of comScore, Inc.

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comScore, Inc. Media Metrix

• Their products offer
• Comprehensive metrics detailing online media
  usage for home, work and university audiences
• Complete online visitor demographic analysis
• Online buying power metrics to segment audiences
  based on actual consumer purchases
• Detailed measurement of 101 U.S. local markets
• Qualitative consumer information, seamlessly
  integrated with passively captured online usage
  data
• Meaningful measurement of key ethnic segments
• Global audience measurement in dozens of
  countries

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comScore, Inc. Media Metrix

• Looking for Internet usage of banking sites in
  the U.S. by women at home, ages 18-34.

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comScore, Inc. Media Metrix

• Results of the search

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Corporate Executive Board

• Corporate Executive Board
• Provides best practices research, decision
  support tools, and executive education to a
  membership of over 4,700 corporations and
  not-for-profit institutions. Research addresses
  issues related to corporate strategy, operations,
  and general management.
• http//www.corporateexecutiveboard.com/
• 1919 North Lynn Street Arlington, VA
  22209Telephone [phone]

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Corporate Executive Board

• The Market Research, Reports Services (MRRS)
  industry is a 29.7B industry. The key players
  are global the rest are niche players focused on
  different types of market research
• The Nielsen Company - 13
• IMS Health, Inc. - 7
• TNS (Taylor Nelson Sofres) plc - 7
• WPP Info, Insight Consultancy - 6
• GfK AG - 5
• Ipsos - 4
• Synovate - 3
• Corporate Executive Board - 2

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Corporate Executive Board
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Corporate Executive Board
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Corporate Executive Board
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Mintel Group - Comperemedia

• Mintel Group
• A global supplier of consumer, media and market
  research.
• http//www.mintel.com/frontpage/
• 351 West Hubbard Street, Fl 8Chicago, IL 60610
• Telephone [phone]

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Mintel Group - Comperemedia

• The Market Research, Reports Services (MRRS)
  industry is a 29.7B industry. The key players
  are global the rest are niche players (like
  Mintel _at_ 65M) focused on different types of
  market research.
• The Nielsen Company - 13
• Corporate Executive Board - 2
• Mintel Group - .02

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Mintel Group - Comperemedia

• Mintels products include
• Comperemedia - a searchable competitive database
  tracking direct mail and print advertising in the
  U.S. and Canada, as well as email in the U.S.
• http//www.comperemedia.com/
• They have virtually no competitors in this space.

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Mintel Group - Comperemedia

• Tracking your competitors direct mail campaigns
  in the retail banking space

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Mintel Group - Comperemedia

• Searching for consumer email campaigns in the
  credit card space during January and February
  that are considered to be innovative.

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Mintel Group - Comperemedia

• You can see the creative email piece

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Mintel Group - Comperemedia

• You can also see the details behind the creative
  piece

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Mintel Group - Comperemedia

• More details behind the creative piece

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Corporate Insight

• Corporate Insight, Inc.
• A market research and consulting firm,
  specializing in delivering competitive
  intelligence to the global financial community.
• http//www.corporateinsight.com/
• 675 Third Avenue, 27th Floor
• New York, NY 10017
• Telephone [phone]

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Corporate Insight

• The Market Research, Reports Services (MRRS)
  industry is a 29.7B industry. The key players
  are global the rest are niche players (like
  Corporate Insight) focused on different types of
  market research.
• The Nielsen Company - 13
• Corporate Executive Board - 2
• Corporate Insight who knows?

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Corporate Insight

• Their products are
• Annuity Monitor
• Broker Monitor
• e-Monitor
• Bank Monitor
• Mutual Fund Monitor
• Mutual Fund Monitor Advisor
• Credit Card Monitor

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Corporate Insight
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Corporate Insight

• Key deliverables include competitor site films
  and targeted reports

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Corporate Insight

Details of whats included in the latest Vanguard
site video.
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SNL Financial

• SNL Financial LC
• Collects, standardizes and disseminates all
  relevant corporate, financial, market and MA
  data plus news and analysis for the following
  industries banking, specialized financial
  services, insurance, real estate, energy and
  media/communications.
• http//www.snl.com
• 1 SNL Plaza
• Charlottesville, VA 22902Telephone 434
  977-1600

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SNL Financial

• The Credit Financial (CF) Information industry
  is a 38.5B industry. The key players are
• Bloomberg L.P. - 13
• Reuters Group PLC - 12
• Standard Poor's - 8
• Moody's Corporation - 6
• Thomson Financial - 6
• Experian Group Limited - 5
• TransUnion LLC - 4
• And then theres SNL - 0.4

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SNL Financial

• SNL products include
• The SNL DataSource databases
• SNL Interactive databases
• Y-Merge Analytics banking database
• IRWebLink
• SNL Corporate Performance Graphs
• SNL news, commentary, and research publications
• SNL data publications

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SNL Financial
This is a one-stop shop for banking and insurance
information both industry and company.
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SNL Financial
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SNL Financial
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SNL Financial
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SNL Financial

• Mapping Wachovia Bank locations

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Sources

• Outsell, Inc.
• Publisher websites (private and public sides)

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