New Thinking

1
Shape-Based Rate Change

• New Thinking
• New Savings
• Mailpiece design will become even more critical
  with the 2007 postage rate increases

2
First Class Mail Today

• Shape based pricing schedules
• Letters
• Flats
• Parcels
• 2-ounce letter 2-ounce flat 2-ounce Parcel
• .63 .63 .63

3
First Class Mail May 14 , 2007

• Shape based pricing schedules
• Letters
• Flats
• Parcels
• 2-ounce letter 2-ounce flat 2-ounce Parcel
• .58 .97 1.30

4
First Class Mail Cards/Letters

• Current
  May 14, 2007
• Post cards .24 .26
• Letters
• 1ounce .39 .41
• 2 ounces .63 .58
• 3 ounces .87 .75

5
First Class Mail-Flats

• Current May 14, 2007
• Flats
• -1ounce .51 .80
• -2 ounces .63 .97
• -3 ounces .87 1.14

6
Standard Mail (Bulk)

• Rates for Standard Mail Flats are currently
  under review

7
Priority Mail

• Current
  May 14, 2007
• Flat rate envelope 4.05 4.60
• Flat rate box 8.10 9.15

8
Letter Flat Measurements
Flats 12 x 15 no more than ¾ thick

• Letters no more than ¼ thick

6 1/8" Max.
3 1/2"
Min Size
5"
11 1/2" Max
9
Automated Solution
Current Rates How much does your item weigh? (If
over 2 ounces)
Shape-Based Pricing Compliant System
May 2007 Rates Classify your mail by weight,
size, and thickness
Does the item weigh less than 3½ ounces?
No
No
Is the item smaller than 6 1/8 x 11 ½
Does the item weigh less than 13 ounces?
Is the item smaller than 12 x 15?
Is the item less than ¼ thick?
Is the item less than ¾ thick?
First-Class Letter, Flat or Parcel
Parcel
Flat
Letter
First-Class Letter, Flat or Parcel
10
What you can do

• Change the print font
• Re examine forms for unnecessary print
• Group documents into one envelope instead of two
  separate mailings
• Switch from single sided printing to double sided
• Maximize each oz. Add a marketing piece or two
  if you have room to spare in an envelope

11
What you can do

• Use post cards, instead of letters, to send a
  reminder, thank you or save the date
• Fold forms into a 10 envelope instead of using
  an 8 ½ x 11 flat envelope
• Update your mailing list to avoid returns and
  delays

12
Example

• 5,000 piece mailing at First Class Rate
• 2oz flat 5,000 x .97 4,850
• 2oz letter 5,000 x .58 2,900

13
FOREVER STAMP

• Intended to reduce the inconvenience to acquire
  new-rate postage or make up stamps
• Will initially be sold at the new First Class
  Mail single-piece 1-ounce letter rate .41
• Can be used for International mail but the value
  is still .41 additional postage required
• On sale April 12 at the new rate of .41

14
Questions?

• Anna Pascarella 28703
• Presentation will be sent via email to BAS list
  serve