Wireless Advertising

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Wireless Advertising

• By
• Matt Fodness

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Wireless Advertising

• Cell phones PDAs
• Current technology
• Advertising trends
• M-Commerce (Japan)

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Cell Phones

• Current Technology
• Analog
• Digital
• PCS
• Two way radios
• Network Types
• Examples

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Analog

• Transmit calls across the air in a continuous,
  fluctuating electrical signal like radio
  signals.
• Voice signal is low quality.
• Available in many places where digital is not.
• Greatest choice of phones ( 3oz to Heavy Duty).

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Digital

• Converts signal to 1s and 0s instead of wave
  lengths.
• Better for security purposes (encryption).
• Voice transmission is much higher quality then
  analog.
• Less Congestion.
• Caller ID, Voice Mail, Paging.
• Up to 4 times the battery life.

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PCS

• Personal Communication Services
• Digital Phone that operates is a designated
  frequency, between 1800 1900 megahertz, on the
  radio spectrum.

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Two way radios

• Made by Motorola, distributed by Nextel.
• Same as regular cell phone but has direct connect
  feature.
• Like a walkie-talkie.
• Saves time and money.

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Cellular Networks

• TDMA (Time Division Multiple Access)
• Found in Europe
• CDMA (Code Division Multiple Access)
• Main U.S. Network
• GPRS (General Packet Radio Service)
• Always connected to the Internet
• GSM (Global Standard for Mobile Communications)
• 70 of world

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Motorola A820

• Features
• Third-Generation Technology
• MMS
• Mp3 Player
• Video Camera
• On-Board Games
• GPS Receiver

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Sendo Z100 Smartphone

• Features
• Microsoft Operating System (Smartphone 2002)
• Remote management of communications (e-mail)
• Personal-information management features normally
  found on PDAs
• Weighs 3 ounces.

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Nokia 9290 Communicator

• Features
• Symbian OS
• Not yet GPRS compatible
• Wide color screen
• Keyboard
• Multimedia card slot (expandability)

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PDAs (Personal Digital Assistant)

• Usage
• Internet access
• E-mail
• Managing Personal Data
• Games
• Etc

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PDAs

• New technology
• Technology changing very rapidly
• Still in the Intro Stage

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HP iPAQ Pocket PC

• Features
• 64MB of RAM and,
• Secure Digital/MultiMedia Card expansion slot,
• a microphone
• speaker
• stereo headphone jack
• 65,000-color TFT display
• 200 MHz Processor
• 300

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Sony Clié

• Features
• Wireless LAN card slot
• 200 MHz processor
• Voice Recorder
• Digital Camera
• 640 by 480 resolution
• Palm OS 5.0
• 16 MB of RAM
• Memory Stick Expansion
• Thumb-style keyboard
• Digital audio/video player
• 600

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T-Mobile Pocket PC

• Features
• 206 MHz Processor
• 32 Mb or RAM and ROM
• 4,096-color reflective TFT screen
• Cell Phone
• Compatible with GSM GPRS
• 550

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Advertising Trends

• Wireless advertising fairly new idea
• Great potential for new business
• Many companies coming to play
• Wireless Advertising Association
• SkyGo
• Airvertise
• Far EasTone Telecommunications LTD

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Wireless Advertising Association

• The WAA has set standards hoping to drive
  wireless advertising
• Standards will lead to Interoperability
• Anti-spam efforts

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SkyGo

• working to create the first entirely wireless
  interactive marketing network.
• Sends coupons to hand held device
• Get advertisements when walking past store
• Privacy Issues

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Far EasTone Telecommunications LTD

• Advertising time for free call time
• Restrictions on calls
• EMI, 7-Eleven, Planet Hollywood
• Permission-based advertising (no spam).

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M-Commerce (Japan)

• Japan way ahead of the pack.
• Almost 400 Million in Revenues
• Some attribute success to cultural differences
  they love the gadgets.
• More user freedom, less restriction.

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With a little help from my friends(works cited)

• www.pcmag.com
• www.ecommercetimes.com
• www.techtv.com
• www.taiwan.com.au/Polieco/Industry/NewAge
• www.popularmechanics.com
• www.mcommercetimes.com
• news.bbc.co.uk
• blink.ucsd.edu/Blink/External/Topics/Policy

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THE END