current movies

1
current movies

• Reality
• v.
• Media Reality

2
demographics

• young people
• teens
• young males
• young females
• over 40
• multiple segments blockbusters

3
Armageddon

• concept
• director, studio, title
• major star, quirky co-stars
• sex appeal, romance
• rating, opening date
• costs, marketing, promotions

4
other strategies

• sequels
• whammies
• feel good stories
• comfort zones/lop
• marketing
• scheduling

5
Titanic

• most expensive movie ever made
• 200m
• special effects
• romance
• audience appeal, multiple viewing

6
pressure groups

• Southern Baptists and Disney
• Mermaid, Aladdin, Lion King
• benefits to same sex partners
• allowing Gay Days at theme parks
• Ellen on ABC
• Pocahontas, other concerns
• impact?

7
other groups

• Parents Television Council
• Focus on the Family
• Christian Action Network
• Gay and Lesbian Alliance Against Defamation