History

1

History Overview of Sony
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Founders of Sony

• Sony founders Masaru Ibuka and Akio Morita.
• Sony Corporation was founded in Japan in May 1946.

Masaru Ibuka Most important of all, we could
make things that didnt exist anywhere else,
things that no one else had done. Akio Morita
The most important thing is not losing your
sense of curiosity.
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The Rice Cooker
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THE SONY NAME

• Ibuka, after looking through dictionaries, came
  up with the Latin word SONUS -meaning sound.
• American words were becoming popular in Japan and
  some people referred to bright, young and cute
  boys as Sonny or Sonny -boys.
• They dropped one of the letters to SONY
• and that was it!!

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...a history of SONY in the UK

• 1946 Tokyo Communications Engineering
  Corporation founded for the research and
  manufacture of telecommunications and measuring
  equipment.
• 1968 Sony (U.K.) Limited founded in the United
  Kingdom.
• 1972 Colour TV operations commenced.
• 1974 Bridgend plant commenced manufacture of
  colour televisions in South Wales.
• 1978 Sony Broadcast and Communications opened in
  Basingstoke.

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...a history of SONY in the UK

• 1946 Tokyo Communications Engineering
  Corporation founded for the research and
  manufacture of telecommunications and measuring
  equipment.
• 1968 Sony (U.K.) Limited founded in the United
  Kingdom.
• 1974 Bridgend plant commenced manufacture of
  colour televisions in South Wales.
• 1978 Sony broadcast and Communications opened in
  Basingstoke.
• 1979 Sony Walkman launched.

7
...a history of SONY in the UK

• 1946 Tokyo Communications Engineering
  Corporation founded for the research and
  manufacture of telecommunications and measuring
  equipment.
• 1968 Sony (U.K.) Limited founded in the United
  Kingdom.
• 1974 Bridgend plant commenced manufacture of
  colour televisions in South Wales.
• 1978 Sony broadcast and Communications opened in
  Basingstoke.
• 1979 Sony Walkman launched.
• Early 80s, SUK start rental
• operation with Betamax.

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...... Continued

• 1982 Compact Disc marketed.
• 1984 National Operations centre opened in
  Thatcham, Berkshire.
• 1985 8mm Camcorder introduction.
• 1988 Sony bought CBS Records (later renamed Sony
  Music Entertainment).
• 1989 Sony bought Columbia Pictures (later
  renamed Sony Pictures Entertainment).
• 1991 Components and Computer Peripherals Company
  established in Staines. Later re-organised as a
  UK Branch of CPCE.

9
...... Continued

• 1992 First phase of new television factory
  opened at Pencoed in South Wales.
  Projected to create 1000 new jobs.
• 1992 Launch of Minidisc.

• 1993 The 25th Anniversary of Sony United Kingdom
  Limited.
• 1993 Sony Electronic Publishing, Psygnosis Ltd
  became part of Sony.
• 1994 New Company Head office relocated to
  Weybridge, Surrey.

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...... Continued

• 1994 Launch of PlayStation1.
• 1996 The 50th Anniversary of the Sony
  Corporation, Japan.

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... continued

• 1998 30th Anniversary of Sony United Kingdom
  Limited.

Nobuyuki Idei Norio Ohga Chairman
CEO Chairman of the Board
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... continued

• 1998 Mavica Launch (taking still pictures onto
  floppy disk in JPEG format).
• 1998 Launch of Digital Television Broadcasting.
• 1998 VAIO UK launch (first in Europe).

13
... continued
Video
Audio
Integrated
Operation
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... continued

• 1999 AIBO The Dog launched.
• 1999 25th Anniversary of Walkman.
• Launch of Memory Stick.
• Launch SACD (Super Audio CD).
• 2000 PlayStation 2 launched.

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... continued

• 2001 Launch of Memory Stick Walkman
• Launch of Bluetooth enabled notebooks
• Launch of First Network Camcorder

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The Walkman Story

• Ibuka came into his office one day with a
  portable stereo tape recorder and a pair of
  standard headphones. He was unhappy and
  complained about the weight of the system.
• He ordered his engineers to strip out the
  recording circuit and the speaker and replace
  them with a stereo amplifier. He also wanted
  very lightweight headphones.
• Marketing people were unenthusiastic. They said
  it wouldnt sell. However, from the very
  beginning the Walkman was a runaway success,
  despite having to have tailored shirts roller
  skates!
• Launch of Walkman took place in 1979. Twenty
  million sold in the first eight years.

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World-wide
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Sony Group Structure
(Attachment1)
As of April 1, 2001
Broadband

• Management Platform

Electronics HQ
Financial Service
Entertainment
Global Hub GH)
London
Japan

• Management Platform

Global F.S.
Venture
Treasury
Card
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• Localised Globalisation
• Locally Efficient
• Global Excellency

Akio Morita
Think globally... act locally
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The Sony Culture

• Excellence in business performance through
  creative management
• Product and services to be just what the customer
  wants
• Progress for the human family and society
• Originality, creativity, leading edge technology
• Customer and community appreciation

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Local Cultural Adaptions - UK

• Preferred Supplier
• Efficient Route to Market
• Best People in the Industry

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Sony Organisations in Europe
European Headquarters
Berlin
Glasgow
Moscow
Helsinki
Oslo
London
Dublin
Copenhagen
Amsterdam
Headquarters - Support Functions Marketing
Operations Software Companies Manufacturing
Facilities Sales Service Companies
Representative Offices European Headquarters
Warsaw
Cologne
Weybridge
Prague
Thatcham
Brussels
Paris
Budapest
Rome
Madrid
Athens
Zurich
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Major Locations in the UK and Eire
LONDON SGTS Sony Pictures Entertainment AIBO Sony
Card Sony Music SERE Sony Computer Sony
Venture Sony Network
GLASGOW Service Centre

AYLESBURY Sony Music
DUBLIN Sales Service Distribution
WEYBRIDGE -Head
Office CPG BPE UK TVE CPCE/CNCE SDE SHARED
SERVICES NBE
PENCOED BRIDGEND CTV Manufacturing
THATCHAM Distribution, Consumer/Tape Products,
Services and sales Administration
BASINGSTOKE Broadcast Technical Services Sony
Broadcast Professional Europe SDE DIBS
SUMMIT CENTRE Heathrow
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Sony Operations in the UK
Software Operations
SUKL

Sony Air Cargo
E-Solutions Company
Sony Global Treasury Service
Sony Music Entertainment
Sony Computer Entertainment
Sony Pictures Entertainment
Consumer Products Group
Other Operations
Business Groups
Manufacturing
Other Sales Operations

• Design Centre Europe (SDC)
• Communications Network (SO-NET)
• Information Systems Solution Europe (ISSE)
• NBE - Network Business Europe

• Pencoed
• TV Europe
• Computer Display Europe (CDE)
• Digital Media Europe (DME)
• Bridgend
• Display Devices Europe (DDE)

• TV Europe (VEE)
• TV Marketing Europe (TME)
• Broadcast Professional Europe (BPE)
• Digital Interactive
• Broadband
• Services (DIBS)

• Core Technology Network Company Europe (CNCE)
• Recording Media Energy(RME)
• Semiconductor Devices Europe (SDE)
• Computer Peripherals
• Components Europe (CPCE)
• European Sales Division (ESD)
• Data Display Monitor Division (DDM)

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Organisation Chart
Sony UK Sales Divisions

• Broadcast
• Professional Europe (UK)
• (BPE (UK))

Corporate Support Functions Corporate
Services Finance HR OD Supply Chain
Division ISD ISSE Legal Public Affairs Service
Consumer Products Group
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Consolidated Results for FY00(ended March 31
2001)

• Sales and Operating revenue 58.52 billion
• Operating income 1.80 billion
• Income before income taxes 2.13 billion
• Net income 0.13 billion
• Number of employees 181,800

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Consolidated Sales by Geographic Area
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Sales Operating Revenue by Business Area