Bringing the Community to Consensus

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Bringing the Community to Consensus
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Research into the Possible Construction of a New
Center for the Arts

• Presented by
• Kari Koch
• Thomas McGuffin
• Darrell Walker
• Jeremy Gill
• Ben Snyder
• David Moore

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Initial Research

• How much would it cost to construct and operate
  the new center, and how does that compare with
  the cost of remodeling and upkeep for the old
  center?
• Where would the new center be built? Are there
  zoning or building permit issues? How much will
  it cost?
• Where is the money coming from?
• Get estimates from many different construction
  companies.
• Research the year to year costs for operating the
  old center.
• The cost of remodeling
• Heating, cooling, and lighting efficiency
• Yearly maintenance costs
• Research the year to year costs for operating the
  new center.
• How have the needs of the center changed over the
  years?
• What would the new building offer and how will it
  accommodate the changes that have taken place?

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Researching the Target Audiences

• The primary target would be the board of
  directors.
• Interview each one of them.
• Find out specifically why each one would be for
  or against the construction of a new building.
• The secondary target would be the community.
• What does the current Center for the Arts offer
  to the public?
• What would the community like to see in a new
  building?
• What are the age demographics of the community?
  Of the people who currently frequent the center?
• The large client of the firm would be another
  audience to consider.

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Possible Way to Generate Additional Funding or
Revenue

• Bring other attractions, exhibits, performers,
  etc. to town that the old Center for the Arts did
  not offer.
• Scientific and historical exhibits
• Non-classical musicians suited to playing smaller
  venues

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What Will Happen to the Old Center?

• Research the history of the old Center for the
  Arts and find out how the community really feels
  about it.
• Look into options for use of the old center.

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Action/Planning
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Main Goal

• Following the research weve decided that the
  main goal is to build a new fine arts center that
  would serve a larger demographic.
• The new center would be able to reach a larger
  portion of the community than the previous center
  because it could offer new activities to
  different age groups, races and, cultures.

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Other Goals/Objectives

• Induct the previous building into the historical
  landmark association.
• Offer a ceremony in honor of the previous
  building.
• Ribbon cutting ceremony for the new Fine Arts
  Center.
• Promote the arts in a holistic manner involving
  all ages, races, and cultures.

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Persuasion

• Why is persuasion important?
• There are those in the community who are opposed
  to the construction of a new Fine Arts Center.
• They believe it would be more efficient to
  renovate the current Center.
• They are concerned that a historical landmark
  will be destroyed when it is a 170 years old.

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Persuasive Strategies

• Inform the public that renovating the old center
  is NOT the most cost efficient way of preserving
  a Fine Arts Center.
• Arrange a press conference and a press release to
  better inform our priority public about the cost
  effectiveness of building a new Center.

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Persuasive Tactics

• At the press conference and in the release inform
  the public of these facts in favor of a new Fine
  Arts Center
• No new taxes
• National Convention Center
• Will help economy
• Educational services
• Old building inducted as a historical landmark
• Community Event
• Grand opening and ribbon cutting ceremony for the
  new center.

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Funding Objectives/Goals

• Our main goal is to raise 5.25 million dollars
  to build and fund a new Fine Arts Center without
  having to raise taxes in the local community.

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Funding Strategy

• Involve the local community businesses.
• Bring the new center situation to the attention
  of the National Endowment for the Arts
  (www.nea.gov).
• Put the Center on the city budget.
• Internal revenue sources.

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Funding Tactics

• Tax deductible donations
• Sponsorships from banks, hospitals, and local
  businesses.
• Donations from the local gambling association.
• Submit a proposal to the NEA for grants and other
  funding.
• Collect revenue from all events and Center
  functions.
• Submit proposal letter to the City Council for
  inclusion onto city budget.

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Timeline

• Persuasion Campaign 2/05 to 7/05
• Funding Campaign 5/05 to 2/06
• New building construction scheduled to begin 3/06
  and completed by 3/08

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Projected Budget

• Architect 760,000
• Construction 1.2 m
• Plumbing 375,000
• Heating 415,000
• Electricity 650,000
• In House Décor 1.15m
• Advertising 700,000
• TOTAL 5.25 million
• PR Productions Fee 550,000

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Communication
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Plan Summary

• New building can house more people and bigger
  events.
• The old historical building will be kept.
• Funding will be tax-deductible.

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Communication Channel

• A web site will be set up.
• A campaign will be held.
• The Communication Model method will be used
  throughout the process.

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Communication Theories

• Communication Model
• Create or maintain levels of awareness
• Emphasizes messages designed to affect attitudes
  and opinions
• Encompasses publicity, publications, advertising,
  and special events

Decoding
Medium
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Communication Method

• Start a website
• Send out press releases to the media
• Post info. Such as the when whereabouts of our
  diff. events

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Some Major Events

• Art Sale, and auctions
• Brochures will be sent out to business so they
  can donate money to schools explaining to them
  what the new center has to offer them
• Special money donations will result in prizes
  acknowledgments for the donors

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Communication Theory

• We want to reach out to everyone by informing
  them getting them involved in our fundraiser
  events
• We want to stay positive for the people so they
  can be positive with our contributing to the new
  centers for the community

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Evaluation
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Monitoring Adjusting on Research

• Ultimately from the research that we gathered
  there were two goals that the community wanted
• A. To build a new state-of-the-art Center for the
  Arts.B. To keep the old building due to its
  historical value.

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Assessment of Objectives Achieved in Planning

• Why the New building?
• No new taxes
• National convention center
• This will raise the tourist count and create more
  jobs
• Optional classes geared towards specific
  demographic
• Old building not destroyed
• Old Building inducted into the historical
  landmark

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Assessment of Objectives Achieved in Communicating

• The communication team was able to come up with
  more alternatives for coming up with money
• While promoting the project at the same time.
  Some of these options included an art sale and
  auction, t-shirt sales, as well as a black tie
  affair with a dinner.
• These events can kill two birds with one stone
  by promoting the project and raising money at the
  same time.

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Final Comments

• Upon completion of the evaluation process it was
  very obvious that the teams involved in the
  project worked very efficiently while working
  very nicely as a complete team.
• Some minor slipups were found, however it was
  nothing too critical that couldnt be fixed.
  With the current status of the project, I cant
  imagine that we wont be done on time.
• The new Art Center will serve as a great asset
  to the community while the old Art Center will
  serve as a great historical landmark for years to
  come.