Giants Stun The Patriots, Captivating

1
Giants Stun The Patriots, Captivating 65 of
Total Household Viewing
Super Bowl Share By Year
Source CAB analysis of Nielsen Galaxy Pgm data.
LiveSD.
2
Forty Three Percent Of TV Sets Were Tuned In To
The Game, Generating The Highest HH Rating In The
Past Decade
Super Bowl Rating By Year
43.1
40.5
37.9
37.5
35.0
32.7
27.4
Source CAB analysis of Nielsen Galaxy Pgm data.
LiveSD.
3
Both Young Men And Women Drove Super Bowl Ratings
This Year
Absolute Ratings Change Super Bowl XLII v. Super
Bowl XLI
Source CAB analysis of Nielsen Galaxy Pgm data.
LiveSD.
4
During Broadcasts Most Watched Night Cable
Continued To Experience Growth Among M18-49
Ad-Supported Cable Ratings By Year (Sun
630-1030pm)
Source CAB analysis of Nielsen Galaxy data.
LiveSD.
5
Men Turned To Cable For A Variety In
Entertainment Programming
Ad-Supported Cable Sun 630pm-1030pm Time
Period Absolute Rating Change 2/3/08 v. 2/4/07
Source CAB analysis of Nielsen Galaxy data.
LiveSD.