Best Buy

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Starbucks

Starbucks Commercial 1 Click here
Commercial 2 Click here
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Starbucks Mission Statement

• Establish Starbucks as the premier purveyor of
  the finest coffee in the world while maintaining
  our uncompromising principles while we grow.
  

www.Starbucks.com
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Starbucks History and Timeline

• 1971 Starbucks opens its first location in
  Seattle's Pike Place Market.
  
• 1983 Schultz discovers atmospheric model for
  Starbucks in the espresso bars in Milan, Italy.
  
• 1985 Successfully launches new model in
  Seattle.
  
• 1988 Starbucks introduces mail order catalog
  with service to all 50 states.
  

www.Starbucks.com
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Starbucks History and Timeline

• 1991
• Becomes the first privately-owned U.S. company to
  offer a stock options to part-time employees
  click here
  
• Begins Barnes Noble, Inc. relationship.
• Begins selling compact discs.
• Launches Starbucks.com.
• 1996
• 676 store locations

Interview with Kaiser Foundation (11 minutes)
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Starbucks History and Timeline

• 2000
• Opens more than 100 Starbucks locations in
  Albertsons supermarkets.
  
• Launches Starbucks Card Duetto Visa, the
  first-of-its-kind payment card blending Visa
  credit card functionality with the re-loadable
  Starbucks Card.
• 2,135 store locations

www.Starbucks.com
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Starbucks Newest Service Ventures

• Launches in-store CD burning service powered by
  HP to create personalized CDs. Click here
  
• Rolls out hot foods -- including 3
  spinach-and-egg and sausage-and-egg muffins.
  
• Goal of growing business from 8,300 to 25,000
  store locations worldwide.
  
• Bottom line Tweaking atmosphere and services
  through music and food to more people.
  

New York Daily News
Interview on MSNBC (5 minutes)
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Starbucks Employee Model

• Uses part time workers or partners.
• Offers fringe benefits to all of their employees
• including medical insurance.
• stock options.
• perks like a free bag of coffee every month.

Forbes, January, 2005
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Starbucks Altruism

• Giving Back
• 1991 Establishes a relationship with CARE,
  international relief and development
  organization.
  
• 1997 Schultz starts Starbucks Foundation,
  inspired by his childhood experiences to create
  hope, discovery, and opportunity in communities
  where Starbucks lives and works.
• 2005 Donated 100,000 and 2 for every pound of
  Sumatran coffees sold in January.
  

www.Starbucks.com
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Starbucks Competitive Advantage

• Superior culture through
• Terrific employee relations (happy culture).
• Standardization of unique hip experience for
  customer.
  
• Creative business strategy by
• Continuing to think like a small company.
• Altruistic contributions--particularly in the
  communities of their customers.
  

Starbucks Story sierranevada.edu
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CEOs Keys to Starbucks Success

• Have high aspirations and share with employees.
• Have a fierce determination to make it happen by
  motivating people.
  
• Don't neglect your culture.
• Live by your guiding principles.
• Give back.
• Remember that customer loyalty relies on the
  expertise of each person who serves them.

CEO Orin Smith, speaking to Western Washington
University
Corporate Storytelling