Dicks Sporting Goods Mission Statement: To be the

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Dicks Sporting GoodsMission Statement To be
the 1 sports and fitness specialty retailer for
all athletes and outdoor enthusiasts through
the relentless improvement of everything we do.

• Ernest Flaksman
• CIS95-2
• 9/29/05

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Facts

• Founded in 1948 by Richard Stack
• Originally called Dicks Clothing and Sporting
  Goods Inc., changed name in 1999
• Headquartered in Pittsburgh, Pennsylvania and
  operates 234 stores as of Jan. 29, 2005

WOW
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Products

• Offers sporting goods such as fitness equipment,
  hunting and fishing equipment, equipment for
  water sports, equipment for team sports such as
  football, and equipment for individual sports
  such as golf
• Offers apparel such as sportswear, shorts,
  warm-ups and various sport-specific apparel.
• Offers footwear such as athletic shoes and
  specialty footwear such as cleats.

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Competitors

• Foot Locker Inc.
• Sports Authority Inc.
• Wal-Mart Stores Inc.

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Statistics

• Profit Margin of 2.19 and an Operating Margin of
  6.16
• Total revenue of 2.52 billion per year, or 51.53
  per share
• Gross Profit of 586.53 million

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Overview of Company Web Site

• Allows user to shop online for products
• Has a store locator option which allows for a
  user to search for stores nearest him
• Gives an overview of the company and the mission
  statement

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Stock Trend Over 2 Years
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Top Executives