Shop AmericaTaubman International Shopping Study

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• Shop America/Taubman International Shopping Study

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Building on What We know

• Partnership with Department of Commerce
• Previous Taubman Research
• Shop America Alliance

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Shopping Travelers Much More Active in ( of
U.S. Domestic Person-Trips)
Source TIA TravelScope /Directions by DKSA,
2004
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Shopping vs Non-Shopping Travelers ( of U.S.
Domestic Person-Trips)
Source TIA TravelScope /Directions by DKSA,
2004
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Building on What We know

• Online study of adults 18 who visited US in past
  12 months and spent 250 or more on shopping
• Top 5 in bound markets Canada, Mexico, UK,
  Germany, Japan
• Preferences across markets Brand, Destination,
  Shopping, Travel

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Profiling the International Shopper

• What brands are they shopping for?
• Who are they shopping for and with whom are they
  shopping?
• What cities have they visited specifically for
  the purpose of shopping?
• What types of things are they shopping for? We
  are asking them about a wide range of product
  categories, such as..

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Profiling the International Shopper

• Total spent on shopping
• Total spent on trip
• Economic impact

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What Are They Buying?

• Womens apparel
• Mens apparel
• Childrens apparel
• Shoes, boots
• Jewelry
• Handbags
• Luggage
• Electronics
• Home furnishings
• Souvenirs
•  
•  

Fine Art Arts and crafts Perfume Cosmetics,
beauty products Food/candies Music
CDs Books Toys
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Getting the Goods Home How They Deal with
Airline Restrictions

• Do they stuff it in their luggage?
• Buy new luggage?
• Ship them home using a shipping service?
  Something else?

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Determining Shopping as a Driver of Destination
Choice

• Shopping was the key reason they took the trip
• Shopping helped them choose between potential
  destinations
• Or, they sought out shopping opportunities but
  they were not a factor in choosing between
  destinations.
•  

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Shop America/Taubman International Shopping Study

• Laura Mandala
• Managing Director
• Mandala Research, LLC
• Laura_at_MandalaResearch.com
• 703.820.1041