Focusing on our Target Population

1
Focusing on our Target Population

• Arizona Nutrition Network
• August 25, 2008
• Stephanie Hibbs

2
What is EARS?

• Education and Administrative Reporting System
  (EARS)
• EARS is a reporting form (OMB approved) not a
  data collection tool
• It provides descriptive information and data, not
  outcome data
• Annual Report of prior Fiscal Years activities
  and expenditures

3
Objectives

• Report Requirements
• Changes to current definitions
• FY08 Pilot Data

4
What is in the Report?

• Direct Education
• Actual Counts
• Demographic information
• Type of settings for program delivery
• Programming format
• Primary Content

5
What is in the Report?

• Social Marketing Initiatives (Campaign
  Information)
• Estimated Counts
• Demographic Information
• Intervention Levels Channels
• Key Messages
• Expenditures

6
What is in the Report?

• Indirect Education
• Types of Materials Distributed
• Communication Events
• Estimated Count

7
What is in the Report?

• Expenditures
• Source Funding
• Category of Spending

8
Why do we need EARS?

• Uniform definitions
• Picture of the program
• Local
• State
• Regional
• National
• Trend Analysis
• AzNN Program Growth and Development

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Uniform Definitions

• Participant vs. Contact
• Participant An individual that participates in
  direct education activities (regardless of the
  number of times he or she has participated)
• Unduplicated count
• Contact An interaction in which a FSNE
  participant participates in a direct education
  activity
• Note These definitions only apply to Direct
  Education

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Scenario 1

• Q Mrs. Jones attends a six (6) lesson nutrition
  education series at her local community center.
  The series runs from January through March. How
  is this information recorded?
• A Once (1) as a participant and five (5) times
  as a contact

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Uniform Definitions

• Direct vs. Indirect
• Direct Interventions where a participant is
  actively engaged in the learning process with an
  educator and/or interactive media
• Indirect Distribution of information and
  resources, including any mass communications,
  public events, and materials distribution that DO
  NOT meet the definitions of Direct Education or
  Social Marketing campaigns
• Key Difference
• Demographic information

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Scenario 1

• Q Your program is at a community event passing
  out recipes and conducting a food demonstration.
  Demographic information is not collected on
  participants. How is this information recorded?
• A Indirect education as communication/ events.

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Scenario 2

• Q Your program is at a community event teaching
  the benefits of low fat or fat free milk while
  conducting a milk taste test. Each participant
  fills out demographic information while recording
  their results. How is this information recorded?
• A Direct education

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Scenario 3

• Q Billy, a 1st grader, receives FSNE in his
  classroom. The FSNE instructor sends home a
  newsletter and fun food news for his parents to
  read. How is this information recorded?
• A Billys interaction is counted as direct
  education while his parents interaction is
  counted as indirect.

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Scenario 4

• Q Shannon, a 5th grader, learns about balancing
  caloric intake and energy expenditure in her
  classroom. She is given a crossword puzzle to
  complete at home and returns the completed copy
  to her teacher. How is this information recorded?
• A Both interactions are recorded is direct
  education.

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Picture of the Program

• Pilot June 2008
• First ½ of FY2008
• 13 Partners Participated

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Average Contacts per FSNE Participants by FSP
Status
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FSNE Participants by Age
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FSNE Participants by FSP Status
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FSNE Delivery Sites
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Primary Content for FSNE Activities
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Proportion of Funds Spent on Administration vs.
Delivery
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Your Next Installment

• This afternoon _at_ 100
• The future of EARS data collection