Happy People of the World

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(No Transcript)
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Who are you dealing with
Happy People of the World Foundation Governing
board Drs. Agathe Rietveld President Berrie
Martens Treasurer Walter Tiemessen Secretary Ad
visory board Leo van Vliet Henk Franken (CEO
Unicef Netherlands)? Ruud Bakhuizen
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Art
Sculptures Material polyester Symbol
Happy Family / a better world Per Country 2
sculptures size 4 meters high 1 sculpture (4
meters) to be kept in he country 1 sculpture (4
meters) going on world tour All sizes 400 cm
(2 PCS) 200 cm (200 PCS) to be sold 90
cm (200 PCS) to be sold 45 cm (200 PCS)
to be sold
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Art
Paintings Berrie Martens produces Happy People
paintings of all the countries in the world.
The first painting / original will be
presented to a celebrity in that particular
country who has a special position and positive
attitude in regards to the world. Replicas
Signed by the artist Numbered ( limited
circulation per country 200 )
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Happy People of Belgium
Belgium cycle legend Eddy Merckx
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Happy People of Holland
Her Majesty Queen Beatrix Patroness of Unicef for
25 years
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Happy People of Ghana
Kofi Annan former Secretary General of the UN
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Happy People of Columbia
Shakira
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Happy People of England
Robbie Williams
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Marketing Statement
Vision focus Happy people make people happy
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Marketing Statement
Mission Drawing attention
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Marketing Statement
Objective Raising money
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Marketing Statement
Core Proposition By supporting the Happy
People of the World Foundation, you support the
children of the world. And this particular
support gives you the opportunity to present your
own responsible attitude on social and
environmental issues, to the audience of
the world.
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Marketing Statement
Advertising topics One better World Happy
People make People Happy
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Marketing Statement
Strategy Selecting and organising events that
draw global attention
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Marketing Statement
Marketing / communication tools Drawing
attention by visiting worldwide famous events in
the sectors Art, Sports and Game Broadcast
television specials of those events
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Marketing Statement
Marketing and communication tools Presenting
a unique event, carried out by students The
Happy People Solarship Ocean Crossing and make
that to a media-hype. Presenting Happy
People related items like news bulletins,
documentary films, or even a soap and
a talent scouting program
for the crew of the
ship.
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Marketing Statement

• Presenting a multi media
• communication mix
• which consists of
• World wide TV broadcast
• Internet
• Happy People Shop
• Happy People News
• Happy People Cities
• Happy People Communities
• Happy People etc.

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Marketing Statement
Printed media (Happy People Magazine)? Events
likeThe Experience and Mission Control at
the wharf of the HP Solarship
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Tools
Website
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Tools in development
Happy People Citys
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Sources of income

• Raising funds by
• Bringing in sponsors to make start possible
• Raising additional sponsor funds / barters

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Sources of income

• Selling Products an services
• Happy People Art (sculptures and paintings)?
• Happy People Merchandise
• Commercial airtime on the Happy People of the
  World / Astra Channel
• Advertising space in the magazine
• Advertising space on internet
• Special B2B-events
• Public events
• Donations

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Program
2009 NON STOP Rotterdam - New York, Happy
People Solarship Rotterdam 2009 European Youth
Capital Wharf Experience Next to the ss
Rotterdam (estimated 600.000 visitors per
year)?
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Program
2009 NON STOP Rotterdam - New York 400 year
anniversary New York 2009 marks the 400th
anniversary of the day that Henry Hudson set sail
from Amsterdam, dropping anchor in New York
Harbor five months later in September 1609. His
first steps on the tip of Manhattan eventually
gave rise to a thriving settlement on what is
today New York, in many ways the capital of the
world.
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Program
Happy People Solarship Technical
support INHOLLAND university School of
Technology (Delft)? Events INHOLLAND
university School of Communication Media
(Rotterdam / The Hague)? Additional
communication programs / products INHOLLAND
university School of Communication Media
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Program
2010 South Africa, Capetown, WC Soccer Happy
People Solarship next to the stadium
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Program
2011 NON STOP around the world Happy People
Solarship Mission Control on the Experience
(wharf)? Direct HDTV communication with the
ship Possibility B2B activities along the route
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Program
2012 Londen, Olympic Games Events Happy People
Solarship next to the Cutty Sark 200 Happy
People sculptures along the quays of the
Thames
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Television
Medio 2008 start Channel Broadcast
daily 46 countries Media reach 110 million
families Corporation with Dutch regional
channels and other interesting broadcasters (sour
ce Ruimtelijk Planbureau en CBS)?
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Television content
International video database Happy People
Solarship Editorial items News bulletins
with our own activity news Specials about
water, economy, healthcare, etc. Documentary
films made INHOLLAND university
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Television content
Newsbulletins especially for children Intervie
ws celebrities local and international
stars Art, Sports and Game (allows
commercials)? Expanding broadcast time per day
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Mutual Interest
International image Environment Happy
Experience at Happy People Solarship the
warf
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Mutual Interest
Free publicity Young and dynamic Communica
tion content Gateway to the World Hightech
character Social behaviour
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Proposition
Number Period Yearly amount
Partnership 1 5 years
1.500.000 ,- Main sponsors 2 2 - 5
years 750,000,- Sponsors 4 1 -
5 years 375.000,- Advertising 8 1
year 125.000,- Partners Suppliers
x 1-5 years x
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Partnership proposition

• Use of logo Happy People of the World in all
  companies communication, world wide
• Name giver of Happy People Solarship
• Name giver of Happy People Experience
• Free airtime for commercials and other
  advertising movies on Happy People of the World
  Channel
• Billboards at beginning or end of all the
  programs
• Advertising and exposure possibilities (banners /
  links etc.) on website
• Right free use of all the television material
• Logos on backdrop board
• Free Publicity
• Special TV program(s) about product / service of
  the partner

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Main sponsor proposition

• Use of logo Happy People of the World in all
  companies communication, world wide
• Airtime for commercials and other advertising
  movies on Happy People of the World Channel
• Special TV program(s) about product / service of
  the partner
• Advertising and exposure possibilities (banners /
  links etc.) on website
• Link of television programs
• Logos on backdrop board
• Free Publicity
• TV program(s) about sponsor

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Sponsor proposition

• Use of logo Happy People of the World in all
  companies communication, world wide
• Airtime for commercials and other advertising
  movies on Happy People of the World Channel
• Special TV program(s) about product / service of
  the partner
• Advertising and exposure possibilities (banners /
  links etc.) on website
• Logos on backdrop board
• Free Publicity

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Advertising partner

• Use of logo Happy People of the World
• Airtime for commercials and other advertising
  movies on Happy People of the World Channel
  Advertising and exposure possibilities
• (banners / links etc.) on website
• Logo on backdrop board
• Free Publicity

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Finance
x 1.000.000 Estimated total
costs of the project 10.0 Value support
INHOLLAND university 2.5 Finance by
partner 7.5
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Finance
Estimated results of 5 years Happy People of
the world In total Market
size Target Sponsoring funds 35.5
20.0 Sales art objects 200.0
20.0 Merchandise products 40.0
10.0 Advertising income 15.0
5.0 Misc. (spec. products / events) 10.0
5.0 Total added value
300.0 60.0