Innovative and Creative Quality Management for Global Excellence

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Innovative and Creative Quality Management for
Global Excellence
IAQ
Introduction
Sung H. Park (Seoul National University)
IAQ-Manila 2008. 10. 8-10

S.H.PARK, Dept. of Statistics,S.N.U.
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Contents
IAQ-2008
Introduction

• Management Quality
• Example of Excellent MQ
• Data Technology

S.H.PARK
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Basis of Innovative and Creative Quality
Management
IAQ-2008
Introduction

• Excellent Management Quality, Sound Data
  Technology and
• Design for Six Sigma are the Leading Driving
  Forces for

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1. Management Quality
IAQ-2008
1. MQ
Management Quality (MQ)
Quality of management activities for all
organizational processes for customer
satisfaction and global competitiveness
Processes
All kinds of activities of an organization
Excellent MQ
Best efficient MQ for creation of customer
value with low cost and maximized management
performance
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IAQ-2008
1. MQ
All management activities For an organization
Excellent management quality
Results
All processes of an organization
Maximized management performance for creation
of customer value with low cost
Realization of global competitiveness and
total customer satisfaction
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IAQ-2008
1. MQ
Difference between MQ and QM
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IAQ-2008
1. MQ
Company activities of management are a continued
series of many processes
PROCESS
INPUT
OUTPUT
F(X) Y
Management activities
Activities to control processes
Activities of management quality
Activities to promote the quality level of
processes
Target of Six Sigma
Since the target of Six Sigma is to promote
each process to 6 sigma quality level, Six Sigma
implies activities of management quality.
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IAQ-2008
1. MQ
Four critical elements of MQ
Quality, productivity cost
Globalization manpower
MQ
Quality innovation of process
Maximization of corporate value
Information knowledge
RD for New products
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2. Example of Excellent MQ
IAQ-2008
2. Example
Tripitaka Koreana(????? ) In Koryo dynasty, Korea
750 years ago in Koryo dynasty in Korea, more
than 1,000 engravers(?? ) carved 52 million words
on 81,340 plates Amazing master-piece
This work was done before the initial printing
technology of Johannes Gutenberg of about 600
years ago.
Recently, the computerization of the Tripitaka
Koreana reveals that There is no single error or
missing words in the master-piece.
Such miraculous process quality of engraving
comes from devoted three bows after one word
engraving(????)).
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IAQ-2008
21st Century
Characteristics of 21st Century 3C
3C
Changing
Everything is rapidly changing
Competition
Competition is very tough
Customer
Power-shift to customer
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IAQ-2008
Business excellence
To be a leading company of business excellence
Excellent MQ for all processes, Quality
levels of all processes should be uniformly
good, (The variation of quality levels is
minimal.) Quality mind should be focused on
New Quality (process system
quality culture).
S.H. PARK
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3. Data Technology(DT)
IAQ-2008
3. DT
Definition
Scientific methodology which deals with -- data
measurement, collection, storage, transmission
-- data analysis, and information creation from
data -- modeling from data, and prediction for
future.
It is known that the following 6Ts are the most
critical modern scientific technologies.
6T
IT
Information T.
ST
Space T.
BT
Bio T.
ET
Environment T.
NT
Nano T.
CT
Culture T.
However, DT is perhaps the most crucial
modern technology, since this century is the data
and information based knowledge society.
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IAQ-2008
3. DT
Data Technology (DT) is an important engine for
knowledge creation in this knowledge-based
Information society.
Knowledge creation is the most important basis
for national competitiveness.
Pyramid of knowledge creation
Wisdom
Knowledge
Information
Data
Fact Environment
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IAQ-2008
3. DT
DT is the infra of IT, and IT is the infra of
Knowledge.
DT
IT
Knowledge
The next society to come would be the wisdom
society. Reason God is wisdom and love. God
created human being in his own image (Genesis
1).
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4. Design for Six Sigma
4. Six Sigma
Five elements of Six Sigma Framework

• The five elements of Six Sigma are top management
  commitment, training scheme, project team
  activities, measurement system and stakeholder
  involvement.

The corporate framework of Six Sigma
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Six Sigma
DMAIC process in Six Sigma

• The most important methodology in Six Sigma
  management is perhaps the formalized improvement
  methodology characterized by DMAIC (define
  -measure -analyze -improve -control) process.

Improvement phases
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Six Sigma
Project team activities

• In DFSS (Design for Six Sigma), there are several
  proposed processes as follows.
• DMAD(O)V (Define - Measure Analyze - Design
  (Optimize) - Verify). DMADV is similar to DMAIC.
  Recently,
• IDOV (Identify - Design - Optimize - Validate).
  This was suggested by GE and has been used most
  frequently in practice.
• Recently, DIDOV is more often used.
• DIDES (Define - Initiate - Design - Execute -
  Sustain).
• Most Korean companies use either DMADOV or DIDOV.

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5. SAMSUNGS Global Excellence (Management
Innovation Story)

• The recent major management innovations in
  Samsung
• may be chronologically summarized as follows.
• - 1984 TQC/TPM (Total Quality Control /
  Total
• Productive Maintenance)
• - 1993 New Management / TQM
• - 1996 PI / ERP (Process innovation,
  Enterprise
• Resources Planning)
• - 2000 Six Sigma
• - 2007 Creative Management
• New Management was the management philosophy
• of quality is the top priority among all aspects
  of company outputs.

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Chairmans Message (on June 7, 1993)
Quality First - Samsung will consider defects
as a crime. - Change our priority from volume to
quality.
Change to Survive - Change everything except
wife and children. - Change starts from me
with small things.
DONT STAY STILL
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Samsungs preparation for the future
Our goal is to increase worlds number 1
products up to 30 by the year 2006 The key
Success Factors are?People, quality
technologies?!! (Gun Hee Lee, Chairman ,2001.7
)

• Top Talents
• Quality first
• Frontier Technologies
• through RD

We have to preoccupy the market by identifying
what we can do the best for next 510 years.
The focus should be on the leading edge
technologies and top talents(2002. 4)
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3P Strategy in Samsung
World class management quality
6-Sigma quality level
PROCESS
Key elements of organization
PEOPLE
PRODUCT
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Evolution of quality management
strategies in Samsung in the pastproduct quality
? process quality and innovation
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Samsungs DFSS

• Samsung DFSS goes from strategic planning to
  project completion

Samsung DFSS 3T usual DFSS

• Tech. Roadmap
• Tech. Tree
• TRIZ

• VOC / QFD / CTQ
• DOE / Robust Design
• Scorecards / Reliability

? 80 of RD project success is decided in the
first step.
- Technology Roadmap Plan strategy together
with customer ? Right Strategy Setting -
Technology Tree Bring out core
technology ? Right Project
Planning - TRIZ
Excavate creative ideas
? Problem Solving
SAMSUNG requires 3T methodologies before
starting design review.
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Technology Roadmap Process (TR)
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A Strategic Technology Roadmap

• The strategic technology roadmap
• is a focused picture of technology
• advances that relate specifically
• to the companys product and
• market focuses.
• It shows advances over time
• It highlights technologies
• relative to targeted products
• and markets
• It shows the possibilities of
• technology advances

TR take a long-range look at technologies. TR is
updated annually.
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Technology Tree (TT)

• Identify the scope of RD Theme
• Deploy the key functions systematically
• Decide core technologies
• Build up project plan. Select outsourcing
  technologies

RD Theme
Core Tech.1
1st Function
2nd Function
Core Tech.2
2nd Function
Core Tech.3
2nd Function

Function deployment from basic principle to
specific technologies of RD project.
1st Function
1st Function
Principle Functions Basic Functions
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TRIZ Problem Solving Logic
CONVENTIONAL Approach
Specific Experimental Knowledge Area
Engineering experience Specific knowledge
REAL problem
REAL solution
Trial Error Random Way
1. Evaluation 2. Implement model solution
Whole system. Abstraction. Simplify
TRIZ Approach
Recommended Milestones (ARIZ, etc.)
MODEL problem
MODEL solution
Human Innovation knowledge
(Patents)
TRIZ is a thinking methodology to generate
alternative innovative design concepts, to
stimulate innovations achieve breakthroughs in
design.
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DFSS with TRIZ
DESIGN
Optimize
DEFINE
MEASURE
ANALYZE
VERIFY

• Define PJT
• Customer
• Define CTQ
• Define
• Scope OBJ

• Process
• Mapping
• Define Critical
• Process related
• to CTQ

• Analyze process
• characteristics
• ( problem )
• Choose problem
• solving strategy

• Verify the design
• Plan for design
• improvement

I. Define problem
II. Define ideal result
III. Concept by TRIZ . Standard solution
Needs of breakthrough concept
IV. Concept evaluation
NEED
V. Concept implementation
Optimization
NO NEED
NO
YES
DOE/Taguchi
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SAMSUNG RD Process DFSS Methodologies
Project initiation
Project execution
Strategy
Main stage
Starting DR
Validation DR
Completion DR
Portfolio Deliberation
Product DR
Gate
Planning DR
Value and Vision
Value for customer
Concept start
Feasibility study
Technology development
Process development
Transfer
Stage
Supporting Business
Process for Mass production
Activity
Customer Satisfaction Research
Strategy Set up
Idea Generation
RD
Goal Setting
Technology Roadmap
Technology Tree
QFD
TRIZ
DOE
Main Tools
Robust Design
CTQ Realization
Customer Total Life Cycle
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Link RD process DFSS Using Scorecard
RD Process
Concept Start
Feasibility Study
Tech. Process Development
Transfer
Value for Customer
Planning DR
Starting DR
Validation DR
Completion DR
Product DR
Scorecard
Score Card
Analyze
Design
Optimize
Verify
Define
Measure
Samsung (SAIT) DFSS
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Thank you Very much.