Key Trends in

1

• Key Trends in
• Mobile Content
• Keren Flavell

2
(No Transcript)
3
Ringtones, wallpapers, SMS

• Personalization my identity
• Lowest common denominator
• Saturated market of content
• Novelty value
• Premium price
• Side loading content

4
(No Transcript)
5
Games evolve

• Using the anytime, anywhere features
• Massive single player games
• Augmented reality
• Casual gamers huge!

6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
Portal experience

• Pricing clear
• Video streaming high quality
• Trusted source endorsed by telco
• Easy for user to find
• Limited options for user
• Difficult for content providers to
• control experience

12
(No Transcript)
13
(No Transcript)
14
Role of Aggregators

• Established relationships with Telcos
• Infrastructure to supply on behalf of third
  parties (content creators)
• Formatting and technical expertise
• Manages billing and premium services
• Can distribute content internationally

15
Mobile internet

• Wap/xhtml browsing
• Off portal/off deck
• Extending the web experience
• Online all the time
• Mobile search
• Mobile customized pages

16
(No Transcript)
17
Opera browser

• Mobile browsers - like Opera Mini - provide
  better user experience
• Opera Mini, which is available as a free download
  and pre-installed on some handsets, has 5 million
  'active' users worldwide
• Users of the Opera Mini mobile browser have
  surfed one billion web pages since the product
  was launched in Jan 06

18
(No Transcript)
19
(No Transcript)
20
Mobile internet

• Bringing web services to the mobile
• Integrated
• 3G required
• Basic design
• Low functionality
• Strong brands

21
(No Transcript)
22
(No Transcript)
23
Mobile internet issues

• Cost of data
• Marketing
• Customers education
• Interface and usability challenges
• Handsets and software

24
Mobile applications

• On device client
• Sits in application menu
• Strong connection to services
• Dynamically updated
• Java (J2ME) and flash
• Download via wap push or sideload from computer

25
(No Transcript)
26
(No Transcript)
27
(No Transcript)
28
(No Transcript)
29
(No Transcript)
30
Mobile social communities
31
(No Transcript)
32
(No Transcript)
33

• Kink community activity in 2 months
• 36,000 SMS/MMS
• 450,000 comments
• 1.3 million votes
• Funky Sexy Cool
• Over 100,000 registered users
• Average user session 30 minutes
• Average user views 2000 pages per month
• ARPU 9

34
(No Transcript)
35
Cyworld Sth Korea

• CyWorld community system, blog, 12 million
  subscribers on web in April 2005
• Personalization of the space
• 750,000 mobile users, 2.9 million USD
• 15 of 12 million using photo upload

36
(No Transcript)
37
Interact and engage
38
Semacode visual tags
39
(No Transcript)
40
Location based

• Wifi location tracking
• Proximity marketing
• Information services map, directories
• Localized news, weather, sports
• Virtual graffiti

41
Bluetooth marketing
42
Viral video

• Exchange via blue tooth
• No data charges
• Linked from user generated websites

43
Audio Video on demand

• RSS podcast
• Subscription
• Distribution models
• Increased media capabilities (4gig)
• Portable media player

44
(No Transcript)
45
(No Transcript)
46
mobile tv

• Snack/bite size on demand
• DVB-H
• Viewing behaviour
• Will it work?

47
(No Transcript)
48
(No Transcript)
49
(No Transcript)
50
Pocket TV
51
Centre of your life
52
keren_at_omg.tvm 0402 831 228Skype
keren_flavell